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Tag: smartphone

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At Issue } essential reading

The Unbundling of the Phone

Rebecca J. Rosen
Apr 17, 2014

For years, sustainability and consumer advocates alike have criticized the electronics industry for the so-called "bundled" nature of our devices: If your phone's speakers start making weird noises, you're just going to have to replace the whole darn thing. Components are glued, wired, soldered, and screwed together in ways that makes replacing any one a hassle. But this week, Google is showcasing a different vision for the future: Project Ara, an effort to create a phone whose components could just snap in and out, replaced when one breaks or a better version becomes available.

Forget the Selfie: Samsung Is Out-Innovating Apple in Marketing

Mark Bergen
Apr 14, 2014

It was the tweet heard around the world, but was it worth $1 billion? That was the value Publicis Groupe CEO Maurice Levy put on the star-studded Oscar smartphone "selfie" during an interview in Cannes earlier this week. He also immodestly took credit for it, which is a stretch because while Publicis buying arm Starcom Mediavest did broker Samsung's sponsorship of the Oscars, the tweet itself was spontaneous, according to two sources with knowledge of Samsung's marketing.

Employees Are More Productive When They Can Tweet

Chad Brooks
Feb 21, 2014

Though it may seem counterintuitive, giving employees time to play around on their smartphones every day could actually benefit businesses, new research suggests.

13 Signs You're in a Relationship with Your Smartphone

Jessica Catcher
Feb 19, 2014

We may be closer to the society Spike Jonze predicted in Her than we realized. Maybe it starts by giving your phone a special name that first time you plug it in. But if you soon find yourself waking up every morning, reaching for your device with a smile and a soft "hey," you may have crossed into a more complicated territory.

38% of Children Under 2 Use Mobile Media, Study Says

Meg Wagner
Oct 28, 2013

Nearly two in five children have used a tablet or smartphone before they could speak in full sentences, according to a new report.

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

David Taintor
Sep 25, 2013

Seamlessly running campaigns is key.

In Apps For Mobile Advertising, Brands Pay You To Listen

Sarah Kessler
Aug 15, 2013

A new wave of advertising startups are offering free stuff, cash, and donations in exchange for just a branded moment of your time.

Rewards-Based Mobile Ads Perform Best, Per Study

Christopher Heine
Jun 17, 2013

Data shows that consumers demand value

New Data Reveals Apple's Flawed iPhone 5 Marketing Strategy

Dan Neely
Jun 3, 2013

Millennial and teen iPhone purchase intent dropped sharply. Has Apple lost its cool?

It’s Like They’re Reading My Mind

Grady Johnson and Sean Vitka
Mar 25, 2013

How next-generation apps will market your brainwaves.

Starbucks's Shoddy Square Rollout Baffles Baristas, Confuses Customers

Austin Carr
Mar 20, 2013

About 7,000 starbucks locations offer a supposedly simple system for letting customers pay with credit and debit cards using square wallet. Starbucks even invested $25 million in the payments startup. So why can't baristas make it work?

Apple Jumps To Second In Revenue In India’s Smartphone Market Says IDC

Darrell Etherington
Mar 13, 2013

Apple has indeed managed a significant turnaround in India’s smartphone market, according to new figures out from IDC today.

Report Reveals How Consumers Use Mobile Phones Worldwide

Anita Li
Feb 26, 2013

Mobile phones are found all around the world — ubiquitous even in emerging markets such as China and India — but how you use the device depends greatly on where you live.

Brand Challenges & Opportunities With Social Media & Mobile

Oct 13, 2010

Headaches for brands—and the people who manage them—are increasingly common when it comes to search results. More are on the way thanks to social media and the proliferation of smart phones. You should be aware of the impact on your brand because both social media and the use of smart phones to express opinions are growing quickly.

5 Trends That Will Shape The Next Few Years of Social Media

Sep 22, 2010

The past few years have seen some spectacular changes in the technology that embeds itself in our daily lives. The perfect storm of social media, smart phones and location awareness is only beginning to take full effect. We’ve gazed into crystal ball and considered how we think these technologies will combine to become such an established fabric of our lives that in the next few years what we’ve written here won’t be considered amazing at all.

Sprint Creates 'Epic' Campaign

Sep 22, 2010

It's one thing to watch a YouTube video on a smartphone, or perhaps even a clip from a television sitcom. In a new advertising campaign, Sprint wants to show off the capabilities of its newest phone when it comes to showcasing movies and other mobile entertainment. In a new advertising campaign for the Samsung Epic 4G, Sprint has launched "Epic Mini Movies," a series of short films that take the stereotypical moments from several movie genres to highlight the phone's capabilities. The tongue-in-cheek satires, which are being shown on TV as well as on a Sprint microsite go over the top when spoofing the genres.

Insights on the Emerging Mobile App Economy

Sep 14, 2010

Most adults in the U.S. now have cellphones and one in four are using smartphones. With their rich features and capabilities, these devices are driving the mobile app economy. As of June 2010, 59% of smartphone owners and nearly 9% of feature phone owners report having downloaded a mobile app in the last 30 days. To better understand the growing popularity of mobile apps, The Nielsen Company launched the Mobile Apps Playbook in December 2009. The most recent version is now available. “The State of Mobile Apps,” features select highlights from the report and is based on an August 2010 survey of more than 4,000 mobile subscribers who had reported downloading a mobile app in the previous 30 days.

What's Your Brand's App?

Pete Blackshaw
Sep 10, 2010

As the digital and social opportunities risk morphing into that all-too-familiar blend of noise and clutter, the simple foundations and "boring basics" really matter. So while the brand "app" may at times feel like yet another one-off, it may in fact represent the most important cornerstone of digital strategy.

Is Your Phone the Wallet of the Future?

Aug 26, 2010

Imagine walking into your favorite cafe and instead of waiting in line to place your order for a large iced nonfat latte and handing over your debit card, you submitted your order and authorized payment from your bank account via an application on your phone. You can't do that now. But it's very possible that some day you will. It will be a big leap forward getting banks, credit card companies, retailers, and cell phone makers--not to mention consumers--on board with this idea. But a few companies are beginning to provide digital stepping stones to what someday could be a wallet-less future.

Smartphone App Market Reached More Than $2.2 Billion In The First Half Of 2010

Aug 20, 2010

Research2guidance, a Berlin-based research organization specialized in all things mobile, recently forecasted the worldwide smartphone application market to reach $15 billion by 2013. In an update, the firm says the global smartphone app market has in fact already reached $2.2 billion in the first six months of this year.

Android Outsells iPhone for the First Time

Aug 3, 2010

Nielsen's second-quarter statistics for smartphones are out, and of course it involves the quickly evolving and often bloody fight between Apple's iPhone and the various phones using Google's Android. For the first time, more new purchasers (within the past six months) have chosen Android more often than iPhone. Android accounted for 27% of those smartphone sales in the US, while the iPhone snagged 23%. BlackBerry, of course, remains on top.

Top 5 Mobile Commerce Trends for 2010

Jul 22, 2010

Considering that most people would rather lose their wallet than misplace their cell phone, it’s fitting that the mobile world is quickly becoming a new hub for business. For many of us, our cell phone never leaves our side. It holds a place at the dinner table, is easily accessible in your bag’s front pocket, and often, somehow it even manages to end up sharing your pillow at night. Busy schedules mean people are often on the move and when marketers and companies can’t reach consumers at their computers, on TV, before the previews at the movies, with billboards, or magazine and newspaper ads, they must feel assured that they can still reach them on their cell phones.

ABI: No Mobile Plan? It's Time To Get One

Jul 22, 2010

Marketers, listen up: if you don't have a mobile marketing plan, it's time to get one. According to ABI Research, consumers are ready and willing to receive marketing messages through their mobile devices. Thanks to the proliferation of smartphones and the more affordable data plans, more people than ever are available through mobile marketing messages.

PayPal Launches Mobile Express Checkout To Enable One-Click Buying On Smartphones

Jul 1, 2010

eBay has made it fairly clear that mobile is the future for e-commerce. And the numbers only reinforce this strategy- mobile payments are poised to reach $200 billion by 2012, according to Juniper Research. So, of course, eBay is wants to make its crown jewel, PayPal, the leader in the mobile payments space. In fact, PayPal’s mobile transactions have grown as smartphone usage has increased, from $25 million in 2008 to $141 million in 2009. In 2010, PayPal expects more than half a billion dollars in mobile payment volume with more than 5 million members regularly using PayPal from their mobile devices. Today, PayPal is making it easier for merchants and consumers to pay for goods on their smartphones with the launch of Mobile Express Checkout.

Apple's Jobs Pushes iPhone Parity Out of Rivals' Reach

Jun 8, 2010

Apple has elevated the iPhone brand again and forestalled rivals’ ability to claim parity. Leading up to the launch of the iPhone 4, run by the iOS since it powers the iPhone, iPod touch and iPad, there were whispers everywhere about the Android’s turbo-charged innovation cycle, the end of iPhone envy and how other smartphones from the likes of HTC were closing the gap. Now it wasn’t like the iPhone was becoming a commodity device, but you could see some parity on the horizon. Even Sam Diaz got over his iPhone envy. Enter Apple CEO Steve Jobs who was having none of that talk. Jobs talked about the mix between technology and liberal arts. The emphasis is on technology as an art form.

Getting Started With Mobile Paid Search Advertising

May 17, 2010

After several years of lying in the weeds, mobile advertising has significantly picked up steam. It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. In this article, I’ll provide some basic tips related to paid search mobile marketing. In my next article, I’ll suggest several ad copy and landing pages strategies for mobile paid search campaigns.

Palm Ads Improve Just In Time For Sale To HP

Apr 30, 2010

Just as the future of both Modernista! and Palm seemed in doubt, a strange thing happened: They started putting out some pretty good ads together. Palm had reportedly been shopping around for a new agency after the disappointing launch of the Pre smartphone when suddenly it was announced this week that Hewlett-Packard was buying Palm for a cool $1.2 billion in cash. In the midst of this chaos, a few new spots for the Palm webOS have quietly rolled out. They follow the "Don't miss a thing" theme that launched last month, and unlike the Pre ads, they won't be criticized for not highlighting features or the interface. Check out one of the new spots below and two more after the jump.

H-P Gambles on Ailing Palm

Justin Scheck and Yukari Iwatani Kane
Apr 29, 2010

Hewlett-Packard Co. scooped up Palm Inc. for about $1 billion in cash, pushing the computer giant deeper into the competitive smartphone market and ending the independence of a struggling company that was rapidly running out of prospects.

New Study Shows the Mobile Web Will Rule by 2015

Apr 14, 2010

In a dense, 87-page report, Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet. In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows a dramatic shift toward mobile web use. Including devices such as the Kindle, the iPhone and other smartphones, web-enabled tablets, GPS systems, video games and wireless home appliances, the growth of the mobile web has been exponential — and we’re still just at the beginning of this cycle. Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.

From Addiction To Apathy: The Five Stages Of Foursquare Use

Apr 5, 2010

Foursquare, the smartphone app that gives you points and badges for "checking in" at clubs and convenience stores, is about to reach the one-million-user mark. That's a big deal. But it's also a reminder that, try as we might to cover its every move, most of you haven't tried Foursquare yet. (Or you're using its scrappy archrival, Gowalla.) Here's what to expect when you do.

A Is for App: How Smartphones, Handheld Computers Sparked an Educational Revolution

Anya Kamenetz
Mar 25, 2010

As smartphones and handheld computers move into classrooms worldwide, we may be witnessing the start of an educational revolution. How technology could unleash childhood creativity -- and transform the role of the teacher.

Augmented Reality: It's Like Real Life, But Better

Charles Arthur
Mar 21, 2010

Don't act too surprised if, some time in the next year, you meet someone who explains that their business card isn't just a card; it's an augmented reality business card. You can see a collection and, at visualcard.me, you can even design your own, by adding a special marker to your card, which, once put in front of a webcam linked to the internet, will show not only your contact details but also a video or sound clip. Or pretty much anything you want. It's not just business cards.

What Business Card? Just Scan My QR Code

Mar 18, 2010

Everywhere you look at the South by Southwest conference this week, you see QR codes. The square "quick response" codes turn URLs, vCards, or any kind of text into a jumble of pixels that you can scan onto your smartphone instantaneously, no typing required. At SXSW, QR codes appeared on flyers, postcards, business cards, t-shirts, stickers, and swag. Organizers of the Austin gathering for film, music, and Web geeks even included a QR code on every registrant's badge to cut down on paper waste and manual data entry.

Has RIM's BlackBerry App Strategy Failed?

Mar 12, 2010

Although BlackBerry is the most widely used smartphone system in the United States, with 43 percent of the market, its application strategy seems to have failed. Research in Motion's BlackBerry App World is significantly less crowded than Apple’s App Store. As of the beginning of this year, there were around 150,000 applications in iTunes, whereas BlackBerry App World had between 10,000 and 15,000 applications and Android was slightly higher, but in the same ballpark. There is not too much going on in terms of branded BlackBerry applications and it is rather ironic considering its marketshare.

An App for That, Too: How Mobile Is Changing Shopping

Mar 2, 2010

Mobile phones are fast becoming the way consumers find coupons, research products, compare prices and make purchases. It makes shopping easier for consumers, but that doesn't mean retailers are thrilled at the prospect of consumers consulting mobile phones from their aisles -- after all, does Best Buy want you to know that the item in your cart can be had cheaper at Amazon -- and purchased right now on your phone?

How the Nexus One Was Created

Feb 5, 2010

Google has launched a series of videos on its official Nexus One YouTube channel, documenting various details on how one of the world’s best Android phones was created.

Tough Calls Ahead for Google's Nexus One Plans

Feb 5, 2010

Google isn't marching into consumer electronics; it's tentatively dipping its toes. For Google, the Nexus One is more than just a phone. When word of the Nexus One smartphone broke, the consensus was that Google was about to challenge Apple for the high end of the mobile phone market. One month after its launch, it's clear that an awful lot will have to change before Google can truly be considered a viable competitor.

Apps: They're not Just for Your Phone Anymore

Jan 10, 2010

To most people these days, an "app" is something you download on your smartphone to help you do a specific task -- say, find a good nearby restaurant. But big tech companies, seeing how applications have boosted the appeal of gadgets such as Apple's iPhone, are starting to view apps as low-cost enhancements for a broader range of products, from netbooks to TVs and beyond.

A Long-Awaited Introduction Draws Some Polite Applause

Jan 6, 2010

Google stepped up its attack on the smartphone market on Tuesday, introducing a new touch-screen handset called Nexus One that is widely seen as a rival to Apple’s iPhone. Google also said that it would sell the Nexus One, which it called a superphone, exclusively through a new online store. Google, which earns the vast majority of its revenue from advertising, said it was dipping its toes in the direct retailing business not to reap profits from the sale of phones but to broaden the availability of handsets running its Android software.

Firms Selling Apps For Simple Phones

Jan 4, 2010

Given the craze around the iPhone, Motorola Droid, Palm Pre and Nexus One, it might seem that nearly everyone has a smartphone. But most consumers use simpler, much cheaper phones. According to data from the Nielsen Company, roughly 82 percent of cellphones in use are limited-function phones, the kind that typically sell for less than $50 or are given away with a two-year service contract.

The Apparatgeist Calls

Jan 3, 2010

How you use your mobile phone has long reflected where you live. But the spirit of the machines may be wiping away cultural differences.

A Data Explosion Remakes Retailing

Steve Lohr
Jan 3, 2010

Most people think of the grand challenges in computing as big science projects, like simulating nuclear explosions or protein folding. But with the holiday shopping season just ended, consider another: retail marketing.

Snap and Search (No Words Needed)

Dec 20, 2009

The world, like the World Wide Web before it, is about to be hyperlinked. Soon, you may be able to find information about almost any physical object with the click of a smartphone.

How Google Crowd-Sourced The World Before Launching A Mobile Phone

Dec 17, 2009

Imagine crowd-sourcing the entire world before launching a product and not spending one penny for a marketing campaign. You could gain insight from reporters, analysts and consumers about the types of services that would and wouldn't work. The online audience segment you address could become your buyers. You might even determine a fair market price for the product, or gain insight into the continent where the product should launch first. And if the product happened to be a mobile phone, you could even determine the best carrier to bundle services. Even if the phone doesn't exist now, Google has proven that the market is ripe for the company to jump on in. And to think it all started with a blog post and a few Twitter tweets from Google employees.

RIM May Feel Android Effect

Arik Hesseldahl
Dec 17, 2009

Verizon Wireless made clear from the start that its Droid smartphone was designed to put pressure on Apple, the maker of the iPhone, and AT&T (T), the exclusive U.S. iPhone carrier. As part of a $100 million marketing push, Verizon Wireless enumerates several ways it believes the Droid outperforms the iPhone. Yet analysts say the Droid and other devices that sport the Android operating system may also take a toll on Research In Motion, the maker of another smartphone, the BlackBerry. "It's clear there's been a lot of marketing at Verizon around the Droid, so that is going to hurt RIM," says Raymond James (RJF) analyst Steve Li.

Google Phone May Rankle Android Partners

Dec 16, 2009

Marketing its own mobile phone might turn Google into a rival to many companies it now counts as allies in building the Android operating system.

With a New Phone, Google May Challenge Apple

Dec 14, 2009

Two titans of the tech world, Google and Apple, may soon be engaged in hand-to-hand combat. Or, more precisely, handset-to-handset combat. Google plans to begin selling its own smartphone early next year, company employees say, a move that could challenge Apple’s leadership in one of the fastest-growing and most important technologies in decades.

Google Appears Closer to Releasing Its Own Phone

Dec 13, 2009

In recent months, tech blogs have been abuzz with rumors that Google is planning to market its own smartphone based on its Android operating system. The plan would signal a more aggressive effort by Google, which so far has relied on partners to build and market Android phones, to become a force in mobile devices. It could also put Google at odds with those partners, which include Verizon Wireless and Motorola, and it would sharpen its competition with Apple, whose iPhone dominates the high-end smartphone market in the United States.

You Are Now Entering the Touchscreen Smartphone Era

Nov 5, 2009

Touchscreen smartphones are the thing in the U.S. this year, with sales growing so rapidly it would give the Ares I-X a run for its money. And next year the pace of the change is going to be even faster. Welcome to the touchscreen era. Comscore's data looks at the three months ending August of this year versus the same period last year, and the numbers pretty much speak for themselves: Among U.S. smartphone subscribers aged 13 and over, some 33.8 million owned regular push-button smartphones, against 23.8 million owning touchscreen ones. While that data looks stacked in favor of regular push-button phones, check out the growth rate. Smartphone ownership grew a whopping 63% over last year, proving this is the smartphone age all right--dumbphone sales simply can't compete with that growth. And touchscreen smartphone sales exploded 159% at the same time, which is incredible.

New Verizon Ads Take Direct Aim at IPhone, but What Are They Selling?

Oct 20, 2009

Whatever rumors were brewing a few months ago that Apple would break its exclusivity with AT&T and take its iPhone to other carriers, it's a good bet they can be put to bed for now. Less than two weeks after Verizon Wireless aired a TV commercial that takes aim at AT&T's network service, it's now going straight for the iPhone. The teaser campaign, which plugs the new Android device and debuted Saturday night during the playoff game between the New York Yankees and the Los Angeles Angels, is, however, causing some head-scratching.

Verizon Droid Is The Real Deal

Oct 19, 2009

Verizon and Motorola finally lifted the curtain on their new Droid Android phone yesterday. Make no mistake, this is Android’s flagship product, and the first phone that will pose a significant threat to Apple’s iPhone. And it will be available very soon, possibly as early as the end of this month. MobileCrunch has been tracking the phone, which has also been called the Tao or Sholes, for some time. Just about anyone who has come in contact with the phone can’t stop talking about it. And from what we hear, they have good reason.

Is Simple the ‘Genius’ Strategy in the Smartphone Market?

Sep 2, 2009

The prefix “smart” indicates that smartphones are better than other phones, but this hasn’t been entirely true in the past. Yes, a smartphone can do a lot of things a regular phone can’t, however – by definition – it’s far more complex, has a steeper learning curve, and is generally not the device of choice for most of the population. This has changed in the past couple of years. Recently, Bernstein Research’s analyst Toni Sacconaghi has predicted that the smartphone market will grow 27% in 2010 and 2011, after having grown about 35% every year over the past three years. This is good news for Apple, whose iPhone – a smartphone, and the only phone Apple sells – only needs to grow with the market to achieve amazing sales numbers. But why is this happening? Have more people suddenly decided they need more powerful, but also more complex phones in their lives? I doubt it.

The Race to Be an Early Adopter of Technologies Goes Mainstream, a Survey Finds

Jenna Wortham
Sep 2, 2009

For decades, the adoption and use of the latest technologies was limited to a subculture: Whether called “tech enthusiasts” or “gadget geeks,” the implication was that most of the world got along fine with older, established products and services, while a smaller group pursued the most leading-edge technology. But according to a study released Wednesday by Forrester Research, a marketing firm based in Cambridge, Mass., a shift has taken place. What used to be the pursuit of a few has become decidedly mainstream. We’re all gadget geeks now.

And We Go Pre, Pre

Jul 21, 2009

The latest TV spot for Palm's Pre smartphone resurrects a song from the early 1980s, and uses it as background for some pale wisp of an actress to spout off zen nonsense about traffic lights turning green. It seems to build on an earlier spot featuring the same android-like androgynous woman surrounded by hundreds of monks in orange gowns dancing Busby Berkeley patterns as she chants about her life. Though it's all quite atrocious, at least it's consistent.

Nokia and Intel Strike Research Deal

Jun 24, 2009

Intel and Nokia unveiled plans on Tuesday to work together to create a type of mobile computing device beyond today’s smartphones and netbooks. The move takes Intel a step further towards a breakthrough into the highly prized mobile phone market. Nokia typically works with potential suppliers on joint research for several years before deciding to adopt a particular technology.

IBM Serves up an App for Wimbledon

Jun 19, 2009

With the rollout of an "augmented-reality" app for Android phones, IBM is bringing state-of-the-art technology to the U.K.'s most traditional sporting event, the Wimbledon Tennis Championships. As the tournament kicks off on June 22, the crowds at the All England Lawn Tennis Club will be able to use an Android smartphone application specially developed to enhance the event.

Smartphone Rises Fast From Gadget to Necessity

Jun 10, 2009

In today’s recession-racked economy, penny-pinching is a national pastime. But people are still opening their wallets for smartphones. Sales of BlackBerrys, iPhones and other smartphone models are rising smartly and are projected to increase 25 percent this year, according to Gartner, a research business. Widely anticipated new models like the Palm Pre, which went on sale nationwide on Saturday, will help fuel that growth. Meanwhile, total cellphone sales are expected to fall.

Forget Phones: Wearable Gizmos Are Coming

May 21, 2009

Can't decide between a netbook, a smartphone, ultramobile PC or some other piece of mobile gadgetry? It won't be a decision bothering you for much longer.

RIM Launches Blackberry App Store

Apr 1, 2009

RIM joins the likes of Apple and Google in offering its own exclusive applications marketplace

The Apps Battle Heats Up

Mar 26, 2009

Research in Motion will soon launch an online store to rival Apple's, with Nokia and Microsoft to follow.

Pinch and Spread: The Battle Over Multitouch Tech Is On

Mar 23, 2009

The Pre, Palm's ridiculously slick new mobile phone, stole the show at CES this year. Good looks helped, but mainly it was the Pre's iPhone-like touchscreen technology that wowed the industry crowd. Sure, the Pre has a built-in keyboard, but all anyone wanted to do was drag their fingers along the screen and make magic happen: pop windows open, scroll through sites, fling the contact list to the bottom of the display. The gestures were intuitive, fun, and basically copies of Apple's.

Could Palm Survive a Failed Pre Smartphone?

Mar 23, 2009

Palm's upcoming Pre wonderphone has been the focus of attention here and elsewhere in the media for two reasons: First, because it appears to be a serious contender; second, because it looks like Palm is betting the bank on the device's success. So what happens to Palm if the Pre isn't a screaming market success?

Android Sales To Outstrip iPhone By '12?

Mar 9, 2009

The iPhone's lead over smartphone upstart Android may be short-lived, according to an industry watcher's predictions. Android smartphone sales will outstrip iPhone sales by 2012, market researcher Informa Telecoms & Media has predicted in a new report.


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