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Tag: real time

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At Issue } essential reading

7 Tips for Brands Participating in Cyber Monday

Graham Cooke
Nov 26, 2013

Cyber Monday is the day retailers love and hate. They love the huge revenue potential, but hate the pressure to perform.

The Down-Side of Real-Time Advertising

Kathryn Butterfield
Oct 8, 2013

The advertising industry makes claims we are in an era of lean-machined responsiveness. Yet, all I see is the short term, rigid and rationalised.

Watching Hacking Attempts in Real Time

James Fallows
Mar 22, 2013

Where do most attempted hacks come from? You might be surprised.

Brian Solis: Context, Rather Than Content, Is King

Aug 27, 2010

On Thursday Google boosted an attempt to make the Web real time by launching a dedicated engine that locates content on Twitter and Facebook -- but social media expert Brian Solis said such efforts could prove futile. Context rather than content has become king -- and consumers will find the most valuable engines and social media sites have the ability to index for relevance rather than real time. Traditional search, real-time search and social search remains disconnected from social media, Solis told a packed room at an event Thursday night hosted by Linked OC, an organization for Orange County, Calif. business professionals. And because he and millions of others can't spend time searching for information in more than three places, the future of search becomes contextual and lives in semantics, matching results not only based on the "likes" of the person searching on the Web, but also those of socially connected friends.

Marketers Get Real

Brian Morrissey
Nov 2, 2009

In a Times Square studio last Thursday, actor Ed Norton was interviewed as part of a Diet Coke promotion. The interview was beamed live to billboards in Times Square, as well as on the Diet Coke Web site and banner placements sprinkled on sites like E! Online, Cosmopolitan and Hello. Diet Coke is not the only brand going live to garner attention. Marketers including Burger King and Adidas are warming up to real-time Web content, mirroring a shift in digital media away from asynchronous communication and content delivery (e.g., the sending of e-mails and watching posted videos) towards instant feedback and interaction. Upping the ante for these marketers are real-time systems like Twitter and Facebook, which mix content delivery with communication, making something hours' old seem stale.

4 Emerging Trends of the Real-Time Web

Oct 30, 2009

There is a lot of hype surrounding the real-time web, and much of the feeding frenzy reminds me of the RSS space four years ago — though there is a lot of potential, there is also a lot of noise. How do you navigate through it all and which developments should you be paying attention to? What are the emerging trends for companies and entrepreneurs to watch for? Here are four real-time web trends that I’m tracking.

Two Deal Hint at Revenue for Twitter

Oct 22, 2009

Back-to-back deals on Wednesday to make the company’s steady stream of posts available to Microsoft and Google’s search engines may point to a potential new source of cash. How large, however, is not known. The terms of the deals were not disclosed and Evan Williams, Twitter’s chief executive, said in an interview that revenue was “not the focus of the deals.” Microsoft said it did not plan to put ads on its Twitter search service for now, and Google said ads might appear at a later date. The deals represent the latest evidence of the intense interest in what is known as the real-time Web — the constant stream of posts and updates on Twitter, Facebook and similar services. Unlike traditional Web pages and blogs, that real-time information has not been easily integrated by search engines.

For Twitter, Sharing Data With Google Would Be Suicide

Aug 25, 2009

In a way we are all virtual stock holders in Twitter. We all have a vested interest in its success. Facebook is soon to monopolize the social stream to the same extent that Google has done with search. That is not good for anyone, including Facebook. I have had many discussions with people in recent weeks about the face-off between Twitter and Facebook and also about the high probability of Twitter cutting a deal with Google. When I was asked by Erick Schonfeld at the Real Tiime Stream Crunchup (Video) event about my opinion on Twitter giving Google their firehose feed, I responded that they could do that if they don’t plan to sell their company in the future.

Is Hollywood Afraid of Twitter's Real-Time Review Effect?

Aug 21, 2009

There's an interesting article over at The Baltimore Sun, suggesting that real-time reviews from movie-goers after seeing a new film have really got movie studios worried, thanks to the knock-on effect they can have on box office stats. But is it true?

Google Caffeine: Some Big Brands Will Gain, Some Will Lose

Aug 20, 2009

Last week Google informally gave a heads-up that we should all be expecting a change in its main Web search results, based on a new update to search technology that mostly affects its indexing process. Dubbed Google Caffeine, it is a "secret project" considered to be next-generation architecture for Google Web search. And in addition to shaking up the results a bit, it may also pave new roads toward the goal of real-time search results.

Open Data is the Future of Web Discovery

Doug Sherrets
Aug 3, 2009

Twitter cofounders have talked about the importance of discovery in interviews and at conferences over the last several months. This week a new design for Twitter.com went live featuring top tweets and a search box to find more of what you want, but Twitter and many other web companies could improve discovery much more by incorporating other players’ data.

Twitter Hasn't Jumped the Shark (And Probably Never Will)

Jul 31, 2009

Internet fads have proven to be short-lived, "jumping the shark" and falling from grace as swiftly as they rose. Twitter will prove to be the exception because of its one permanently-redeeming quality: simplicity.

IBM and The Internet of Things

Jul 23, 2009

In the Web world, you know that a trend has major traction when IBM is all over it. Like any large Internet company, Big Blue is careful about which trends it latches onto. It was a good couple of years before they were spotted at the Web 2.0 conference, for example. However in the case of Internet of Things, IBM is proving itself to be an unusually early adopter.

What Is This Real-Time Thing, And Where Is It Going?

Jul 14, 2009

The final panel at Friday's CrunchUp focused on the phenomenon of real-time, featuring a high-profile panel complete with representatives from Google, Microsoft, TweetDeck, TweetMeme, Seesmic, FriendFeed, Stanford University and a pair of venture capitalists. The discussion ranged from the opinion that real time was simply yet another feature, or a revolution in terms of application and Web service development, while the panelists discussed revenue opportunity or how large companies would try and control the data from being shared with competition.

Collecta Turns Internet’s Ocean of Data into a River of Real Time Information

Jul 13, 2009

I’m blogging from the Real-Time Stream event in Redwood City, California organized by TechCrunch. I will share more of my thoughts and observations in a series of posts at a later time – there’s just so much too process in “real time.” Let’s just say that the future of search, streams and the concept of the “Now Web” is blindingly bright.

The Internet is More Biology Than Technology: The Top 10 Ways to Monetize Twitter

Jul 13, 2009

At the Real-Time Stream event in Redwood City, California organized by TechCrunch, industry pioneers and pundits discussed the state and future of the Real-Time Web also increasingly referred to as the “now” Web.

Real-Time Conversations Hasten Social CRM

Brian Solis
Jul 13, 2009

Social media has evolved beyond a series of platforms that enable content publishing, sharing, and discovery into a genuine, peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent.

Live Web, Real Time . . . Call It What You Will, It’s Gonna Take A While To Get It

Mary Hodder
Jul 1, 2009

Real time search is nothing new. It is a problem we’ve been working on for at least ten years, and we likely will still be trying to solve it ten years from now. It’s a really hard problem which we used to call “live web search,” which was coined by Allen Searls (Doc’s son) and refers to the web that is alive, with time as an element, in all factors including search.

Internet Giants Look For Edge In Real-Time Search

Scott Morrison
Jun 16, 2009

Micro-blogging phenomenon Twitter Inc. hasn't figured out how to make money, but that hasn't stopped Web giants Google Inc., Yahoo Inc. and Microsoft Corp. from racing to establish real-time search capabilities. The growth of Twitter has fueled expectations that real-time search could drive Internet advertising to new heights by allowing marketers to target relevant ads at consumers interested in breaking events, hot topics or their favorite celebrities. Some proponents argue real-time data and search could develop into a billion-dollar market.

Hey, Just a Minute (or Why Google Isn’t Twitter)

Jun 14, 2009

Technology blogs have wondered whether Google is a lumbering giant in this Twitter moment, unable to handle streams of tweets that were broadcast just seconds earlier. Google moves faster than some of its critics think. But even if didn’t, the more important question is this: Do we really want Google’s search engine to swallow Twitter’s output as fast as it comes, without filtering, analyzing and ranking by authority? “Real-time search begets real-time spam,” writes Danny Sullivan, the editor in chief of the Web site Search Engine Land.

Draftfcb's Chief Media Officer on the Benefits of Real-Time Marketing

Jun 10, 2009

Draftfcb last week merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The move was designed to, among other things, make brands more responsive to happenings on the Web, good or bad, which can drastically affect the way consumers perceive the brands. Brandweek editor Todd Wasserman spoke with Draftfcb chief media officer Richard Gagnon this week to see where direct fits in with all this and how the unit will work in practice.

Google Wave Drips With Ambition -- a New Communication Platform For A New Web

May 28, 2009

Yesterday, during the Google I/O keynote, Google’s VP of Engineering, Vic Gundotra, laid out a grand vision for the direction Google sees the web heading towards with the move to the HTML 5 standard. While we’re not there yet, all the major browser players besides Microsoft are aligned and ready for the next phase, which will include such things as the ability to run 3D games and movies in the browser without additional plug-ins. But Google wants to take it one step further with a brand new method of communication for this new era. It’s called Google Wave.

What is a C-Suite?

Grant McCracken
May 28, 2009

It's the place senior managers gather to deliberate. It's the place where the most pressing decisions are made. What's the metaphor that best captures the C-suite?

Real Time: The Web's New Prime Time

Brian Morrissey
May 25, 2009

The Internet was always fast. Google made a point during its rise to prominence to detail -- to the millisecond -- just how quickly it delivered a search result. And, as we all know, the Web has gotten even faster.

Rest in Peace, RSS

Steve Gillmor
May 6, 2009

It’s time to get completely off RSS and switch to Twitter. RSS just doesn’t cut it anymore. The River of News has become the East River of news, which means it’s not worth swimming in if you get my drift.

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