Pulling the Plug on Jerry Mathers
Sunday, March 22, 2009
Somebody call Eve Ensler, because it looks like the Vagina Monologues are becoming the Vagina Dialogues.
Tag: rachel newman
Davis Thinking
Dove’s Men + Care Spot is No Beauty
Tuesday, February 9, 2010
We recently voiced optimism that the Super Bowl launch of Dove's Men+Care line would challenge the alpha male ad genre, just as its revolutionary Real Beauty spot from Super Bowl XL confronted unhealthy female beauty standards. On Sunday, our optimism swirled its sad little way down the drain.
The Element of Surprise
Monday, November 2, 2009
Not much surprises us these days. And that, by and large, is the way we like it. We have more control than ever over our lives. We bank and shop on-demand online. We use RSS feeds to filter our news. We carefully manage our public image by broadcasting the most appealing pieces of ourselves -- photos, status updates and MP3 playlists -- on our blogs and Facebook pages. Recognizing this demand for control and customization, more marketers are asking us to help shape their products as we see fit. So it's surprising to see some new businesses thriving by keeping us in the dark.
Font Fans Beg IKEA to Go Back to the Futura
Monday, August 31, 2009
IKEA fans are all a-Twitter over the company's recent font change from Futura to Verdana. Designed to be easy to read at small sizes (like catalogs and computer screens), Verdana will be used in IKEA's print and digital communications. What seems on the surface like a simple, subtle shift -- one that arguably fits the company's brand of streamlined, smart, affordable design -- has triggered an onslaught of negative reaction so filled with bile that one might think the company switched to Comic Sans or Jokerman.
Hardee's is Holier Than Thou
Monday, July 20, 2009
Hardee's “Name Our Holes” campaign sure has lathered up the Internet. AdAge calls Hardee's out for "upping the ante in the fast-food smutfest," and Reuters dismisses the campaign as “obnoxious.” Which it is. But it is also hilarious. It's easy to see why some claim advertising has reached an all-time low, but isn't something else going on here?
Putting the "Wee" in Tweet
Thursday, June 25, 2009
I have been a reluctant Twitterer for a while now (though, for the record, I am trying to be better about it). I do check my Twitter feed each day and am amazed by how much (and as often, how little) people can say in 140 characters. Certainly, we live in a culture of sound bites, but Twitter takes this to a whole new level. Amidst the thousands and thousands of grammatical crime scene tweets, shoot-from-the-hip happenings tweets, re-tweets, twitpic tweets and glorified email forward tweets are some real creative gems. It is these gems that keep me tuned in to the incessant stream of information and make the sifting through worth it.
Smoking 2.0
Monday, June 15, 2009
In the wake of recent legislation allowing the FDA to regulate the tobacco industry, a variety of smokeless tobacco products are hitting the market. A few e-varieties promise a comparable experience without the stink and stigma of the earlier models. But will smokers find any of these alternatives up to snuff?
Cueing Up a Brand Soundtrack
Tuesday, May 26, 2009
Music has played an integral role in branding since commercial radio welcomed product advertisements in the early 1920s. During the past two decades, popular music has evoked consumer emotions around brands and, more recently, has been used to reach specific market segments. When executed smartly, music can truly change the way consumers view brands and products. However, when used willy-nilly, music can expose a brand’s confused and clumsy search for self.
Reznor's Edge
Friday, April 10, 2009
Trent Reznor is known in the music industry for being a risk-taker, musically and technologically. Though a critically acclaimed artist, Reznor has led an enigmatic existence, and his dark, electronic musical style conjures images of drilling down into and exploring outlying areas of a mysterious abyss. It's a natural fit, then, for him to feel at ease connecting with his fans in the virtual world.
