Right now the biggest challenge to being successful on the social web is through high quality micro-interactions with high quality human beings. But organizations will find this difficult to embrace. The industrial revolution has taught us to mass produce and move away from human dependency. Here's a few ways to be "more human".
More than an analog vs. digital debate (we doubt anyone will trade their smartphone for one of the earliest brick-sized mobile phones), it may simply be driven by a desire to recreate the feeling of a memory, vs. such a perfect, shiningly new image. Will that yearning replace the desire for the highest technical features? We doubt it.
My life as a fast-food consumer pretty much ended the moment my kids became old enough to drive themselves to the nearest hamburger stand. But even back then I knew that all such chains could be divided into two categories: There was In-N-Out, and there was everybody else.