Davis ThinkingAxe is a brand meant for the pick-up artist. That much was made clear in a recent online-only commercial for an Axe exfoliating body wash. It flashed scenes from a young man’s unromantic sleepover with a young woman, and exhorted viewers to “scrub away” the memory. Beginning this weekend, Axe is trying to appeal to New York area pick-up artists with a new venture: it is sponsoring a Hamptons nightclub for the entire summer.
From the music blaring through the speakers to the waste that piles up in trash cans behind the bar, night clubs have never had a reputation for being particularly green. Yet recently, several clubs like Temple Nightclub in San Francisco, Surya in London and Watt in Rotterdam have put energy conservation and sustainability at the top of their agendas.
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