One Way To Deal With Negative Word Of Mouth

Embrace it. Because it’s a part of you. Your story. Your history. Enter Pizzeria Delfina in San Francisco. They, like just about all restaurants, get reviewed on Yelp. And, like just about all restaurants, they get some weird, negative reviews peppered in with the good ones. But what did Delfina do instead of trying to ignore them? They took the quotes from some of the one-star reviews and printed them on t-shirts for their employees to wear.