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Tag: mobility

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At Issue } essential reading

It's Time to Shift the Focus from Mobile to Mobility

Antony Young
Jan 30, 2014

Let's Stop Thinking About Mobile Just as a Channel or Tactic and Move on to a Bigger Idea.

Making Sense of Complex Controls

Oct 11, 2010

Look inside the 2011 Ford Fiesta and you will see dashboard controls that have been modeled after the keypad of a cellphone. In some ways, that makes perfect sense: Ford’s market research suggested that young buyers were more attached to their mobile phones than to their means of mobility. But by the time the new Fiesta arrived in American showrooms this summer, the phone that Ford had chosen as its model looked old-fashioned alongside the latest Apple iPhones and Motorola Droids — and so did the dashboard controls.

Four-Wheeled: PSFK Trend Insights Around Food

Sep 18, 2009

We spent some time recently looking back at the patterns in the content in PSFK to try to identify emerging themes within specific target categories. ‘Four-Wheeled’ is one of three trends we identified from the data found on our site.

The Supermobility Era

Marian Salzman
Jun 24, 2009

Globalization has been the headline for years as it’s changed the face of communication, finance, business and society. But it’s not a stand-alone phenomenon; it’s totally dependent upon mobility. Constant movement from place to place has made the last few decades frenetic. In fact, we live in an era of supermobility.

The Social, Mobile Web: An Entourage In Your Pocket

Mar 17, 2009

There’s been a series of announcements this last two weeks, many which are happening here at SXSW, yet it’s important to look at what these changes mean as a collective, here’s my take: While working on my report the future of the social web, I was white boarding out ideas with Josh Bernoff on some of the changes that will be happening as social technologies become more important.


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