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Tag: microsite

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At Issue } essential reading

The Death of the Microsite

Apr 13, 2009

It’s been a while since I last wrote about the death of the microsite, but this week there’s been some comment worth noting on the subject.

Dew Voltage Takes Digital Approach

Jan 22, 2009

Mountain Dew is hoping its new berry-flavored drink will be "everywhere" on the Web. This week, the PepsiCo-owned brand debuted its "Voltage everywhere" online push directing Dew fans to Dewmocracyvoltage.com. Here, consumers are rewarded with points for virally spreading the word about the product and interacting with the brand. Points can be redeemed for logoed swag, snowboards, an Xbox 360 and other prizes.


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