Apple Inc. is still trying to secure media content for the iPad with just weeks to go before the tablet computer's release, said people familiar with the matter, as the company tempers some of its initial ambitions for the much-hyped device. Since the iPad became available for pre-order last Friday, Apple has seen strong demand and sold hundreds of thousands of units, say people familiar with the matter. One of these people said Apple could sell more iPads in the first three months than it sold iPhones in the three months after the smart phone's debut.
Tag: media companies
Media companies must become smaller and more nimble to reach readers and the niche groups advertisers covet. Facebook and other social media platforms could become more important than company websites during this transformation. As that happens, Web companies and social networking, including Google and Facebook, will have to become more transparent and share information about the data they collect on customers, or so says Steve Rubel, SVP-director of insights for Edelman Digital.