Switching jobs from Chief Yahoo to Yahoo Chief does not sound like a stretch. It was for Jerry Yang.
Who’s more powerful: the omnipotent head of a corroding but still feisty superpower or the handcuffed commander in chief of the most dominant country in the world?
Few things are more important for a leader than the ability to formulate and implement strategy. Not only is it one of the primary roles of a great leader, it is also one of the critical areas of competence that inspires and motivates people in an organization.
If I asked you “what’s your superpower”, would you be able to articulate it?
Developing your personal brand is essential for the advancement of your career and development as a leader.
Clarity Matters. While clarity and brevity may have become a lost art, understanding the importance of clear, lucid, and straight-forward communication is nonetheless critical to your success as a leader.
But how far can this joyride go? The seeds of sometimes-fatal mistakes are sown when a company is at its peak: Expectations become unrealistic. Management loses focus. A new competitor finds a cheaper way to do what you're doing. Regulators start asking if you've grown too powerful. And all the while, you're too busy enjoying your success to recognize the dangers.
Is quality important? Yes. Is Innovation important? Absolutely. Is service important? Of course. Is it desirable to be the industry leader? Sure. However, in more and more categories, as I perform brand audits, I find that large numbers of companies in many categories make these claims, so much so that the claims have become hollow.
Nokia retains a massive share of the global mobile phone market, but cracks are beginning to appear in its once-impenetrable leadership. In particular, the electronics brand is struggling to defend its lead in smartphones - the fastest-growing and most profitable part of the mobile phone business.
In this second post on topics from the new brandgym book we look at gaining leadership in a segment, rather than the total market. We illustrate this with the example of the UK potato chip market, and the battle between Walkers and Kettle Chips.
Google’s expected unveiling on Tuesday of a rival to the iPhone is part of its careful plan to try to do what few other technology companies have done before: retain its leadership as computing shifts from one generation to the next. The rapid emergence of the smartphone as a versatile computing device may be as much a challenge as an opportunity for Google, which built its multibillion-dollar empire largely on the sale of small text ads linked to search queries typed on PCs.
Ever since I’ve started blogging about technology a couple of years ago, I’ve been consistently growing an immense feeling of hate towards press releases, and it’s not getting any better. It’s not that I dislike the PR industry in general, although I often wonder how so many of these firms continue to be in business when the large majority of them have been doing it exactly the same way for the past few decades, instead of evolving.