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Tag: growth strategy

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At Issue } essential reading

Making Over McDonald's

Ben Paynter
Sep 20, 2010

Inside the $2.4 billion plan to change the way you think about the most iconic restaurant on the planet.

Innovation and Commercialization, 2010

McKinsey Global Survey
Aug 27, 2010

After coping with the global economic crisis, companies are beginning to aim for growth again. But their approach to managing innovation and the challenges they face haven’t changed. The survey results suggest a few ways to improve.

Marketing Is Being Devalued

Larry Light
Mar 24, 2010

Today's consumers are more intuitive, more informed, more skeptical and more demanding than ever. They live in a world of immense choice and personalization. They want the benefits of increased choice without the complexity of increased choice. With the economic anxiety of our times, there is a growing generation of shoppers for whom frugality is fashionable. These changes are tailor-made for the talents of marketers. But marketers be warned: We need to be concerned about the degradation of marketing. We must redefine it--or be part of its deadly decline.

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