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Tag: green

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Our Love of Green Will Save Our Planet

Wednesday, November 14, 2007

Considering we’re dedicating an entire week to Noam Chomsky videos, this might not be a popular opinion amongst my fellow UE bloggers or its readers. But lately I’ve been a bit more optimistic that market forces and our good old fashioned love of money will actually help save our “Planet in Peril.”

Project Green

Friday, April 27, 2007

What’s wrong with the current preoccupation with all things green? I have friends who say the environmental initiatives sprouting like weeds are the consumer and the market taking control – AT LAST! - of issues the White House would rather ignore. A global, cultural surge towards sustainability. Something to applaud and encourage! Maybe. But I don’t believe everything green is worth celebrating this spring.

At Issue } essential reading

Green Is the New Black

Joan Voight
Oct 23, 2013

Levi's, Nike Among Marketers Pushing Sustainability Responding to a consumer behavior shift.

Gillette Finds Rhyme and Maybe Reason with Reduce-Reuse Message

Adam Gordon
Jun 14, 2012

The shaving brand, Gillette, (Procter & Gamble) has been running a television commercial which shows actor Brandon Quinn in far-flung locations, and claims one ProGlide cartridge blade lasted him 5 weeks on the road. It is impossible to put a reliable number on how long a shaving blade lasts, not least because all the variables are personal: including skin type, hair type, tolerance for drag, etc. But the news is that the huge and successful marketing machine behind the Gillette brand has seen *now* as the moment to come forward with a blade longevity number.

Can General Motors Save the Planet?

Nov 22, 2010

Today is a watershed day for General Motors — and I’m not talking just about the historic and record-breaking initial public offering marking the company's return to the stock market, and away from majority ownership by the taxpayers. Today, Chevrolet, the company’s largest brand, announced it would invest $40 million in 8 million tons of carbon offsets — equivalent of roughly a year’s worth of driving the cars it will sell next year.

Has Green Stopped Giving?

Jack Neff
Nov 8, 2010

Green marketing, a movement so hot that not even a deep recession could kill it, is starting to show signs of consumer revolt. At the very least, it's a signal that green alone isn't enough of a marketing proposition; at most, it could signal consumers simply aren't buying the benefits of environmentally positioned products and brands.

Consumers Don't Warm to Eco-Friendly Products

Oct 12, 2010

Last week, the Federal Trade Commission proposed changes in the "Green Guides" it issues to marketers "to help them avoid making misleading environmental claims." Maybe it should have issued complementary rules that require consumers to care more about eco-friendly products in the first place. Two surveys released last month find many consumers lacking enthusiasm for buying green goods, particularly if (as people suspect is typically the case) they'd have to pay a premium for them.

A New Tool for Understanding Sustainability Drivers

Jul 13, 2010

I like to step back periodically and look at why companies need to go green. Besides the inherent business logic of creating value by getting leaner or innovating to solve customer problems, what are the forces propelling this movement? Understanding this explicitly can help companies think about solutions systematically.

Stop Confusing Your Customers with Cognitive Dissonance

Andrew Winston
Jul 1, 2010

It's inevitable that as organizations navigate the complex world of sustainability, they will experience some internal cognitive dissonance about how they operate. Nobody said it was easy to balance the competing forces of (a) the inertia of how things have always been done, (b) the desire to meet the assumed needs of customers (for, say, welcoming, well-lit rooms), and (c) new pressures and questions about environmental and social performance. But forcing your customers to confront these choices or, worse, making them do the work themselves, is not a good option.

Wal-Mart's Green Strategy Raises Serious Issues

Bob Lurie
Jul 1, 2010

Wal-Mart's move to eliminate 20 million metric tons of greenhouse gases from its supply chain in the next five years is impressive. It's also an example of the world's largest retailer exerting a blunt form of regulatory vigilantism.

BP: Beyond Petroleum or Broken Promise?

Jun 30, 2010

Brands are owned in the minds of target audiences and observers have been quick to redefine BP as “broken promise.” This broken promise is likely to manifest itself in lower stock prices, lower company valuation, boycotted gas stations and decreased market share and profitability over time.

Burt's Bees, Tom's Top Green Brands: Here's Why

Jun 14, 2010

While none of the Top 10 names in the fifth annual ImagePower Green Brands Survey -- led by Burt's Bees, Whole Foods Market, and Tom's of Maine -- are exactly shockers, the extensive survey did turn up plenty of other surprises.

Marketing Firms Cleaning Up With ‘Reverse Graffiti’

Jun 4, 2010

Using stencils and high-pressure water sprayers, GreenGraffiti selectively washes down pavement, leaving behind “clean” words and images that gleam through the grime. Street artists have been using the technique, called “reverse graffiti,” for decades, but the firm is among the first to employ it for the purposes of publicity.

PepsiCo to Use Potato Water to Help Run its Chip Factories

Jun 4, 2010

PepsiCo has come up with a novel plan to reduce the water consumption in its factories. It aims to recycle the water extracted from potatoes to run its potato chip plants in the UK. 80% of a potato is water and PepsiCo uses around 350,000 tons of potatoes annually.

Bottled Water Pits Nestlé vs. Greens

May 25, 2010

In this idyllic town on the north slope of Mount Hood, an autopsy on three dead rainbow trout may play a role in Nestlé SA's efforts to reverse a deep slide in its bottled-water business. Bottled water, which for years delivered double-digit growth for Nestlé, is under fire from environmentalists. They decry the energy used to transport it and the use of billions of plastic bottles, and oppose efforts to use new springs, citing concerns about water scarcity.

Businesses Aren't Charities, and We Don't Want Them to Be

Debora Spar
May 21, 2010

Like motherhood and apple pie, corporate social responsibility has achieved iconic status as a feel-good pursuit. Corporations around the world have embraced its charitable philosophy and created divisions devoted to its pursuit. The problem, however, is that corporate social responsibility — by design and definition — can only go so far. Because no matter how widely a firm defines its reach, and how generous its leadership grows, the primary objective of any for-profit firm in a capitalist system will still be as Friedman described it: to maximize the returns of its shareholders. Or at least not to engage in any activity that undermines those returns.

Greening Pepsi, from Fertilizer to Bottles

May 20, 2010

Pepsi recently demonstrated its commitment to reducing its environmental impacts up and down the value chain with two rapid-fire announcements about new initiatives. The old-school approach to greening is to focus on operations within the proverbial "four walls." But Pepsi, like other leaders, is approaching sustainability more holistically, with much greater impact.

Top Green Brands Shine On Earth Day

Apr 23, 2010

Forty years after the first Earth Day, greater pressure is being applied to brands to address environmental problems along with the problems of dirty clothes, financial services, technology, and convenient, quick-serve meals. Yes, more consumers hear the phrases "fuel-efficient," "organic,""energy-efficient," "natural," "green," and "sustainable" more these days, consumers are on to all that. They want brands to walk-the-talk, and "green" has become the cost-of-entry in many categories, making larger and larger contributions to brand engagement and loyalty.

At 40, Earth Day Is Now Big Business

Leslie Kaufman
Apr 22, 2010

So strong was the antibusiness sentiment for the first Earth Day in 1970 that organizers took no money from corporations and held teach-ins “to challenge corporate and government leaders.” Forty years later, the day has turned into a premier marketing platform for selling a variety of goods and services, like office products, Greek yogurt and eco-dentistry.

10 Companies With Social Responsibility at the Core

Bob Liodice
Apr 20, 2010

The following 10 companies stand out as prime examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses. They provide the leadership to demonstrate how marketers can pursue both objectives simultaneously. As such, socially conscious companies have stepped up their efforts with increasing effectiveness and productivity. It is an impressive movement and one that invites society at large to do even more. Let's use these as examples for "how to get it done" so that we can effectively expand our efforts to give back.

GreenBox is Marketing Done Right

Apr 6, 2010

GreenBox understands the Purple Cow concept. They developed an innovative pizza box that sells itself. This pizza box is not just reusable and recyclable ... it’s also remarkable. The GreenBox breaks down into four serving plates and into a nifty container for leftovers. Have a look at marketing done right...

Green USP? Greenwashing and Design in the Age of Ethical Consumption

Mar 26, 2010

In the contemporary era of heightened green awareness and ‘ethical consumption’, major companies have quickly realised that consumers are looking for greener brands, writes Lynne Ciochetto. Design has played a key role in reinventing company profiles with new environmental messages, and designers should question these claims.

Tapping Into a New Generation

Alan Murray
Mar 8, 2010

If any company seems well-positioned to both influence and profit from a generation of environmentally aware youth, it's Walt Disney Co. And Robert Iger, president and chief executive of Disney, insists the company is doing just that. Mr. Iger sat down with The Wall Street Journal's Alan Murray to talk about the new green strategies the company applies to everything from its theme parks to its movie studios, as well as changes Disney has seen in consumer attitudes. They began the conversation by talking about the company's conservation campaign—Friends for Change—which so far has reached more than a million children, he says.

Green with Ennui

Jonathan Salem Baskin
Mar 2, 2010

Judging from its branding and the griping of its competitors, Apple customers are hip, aware, and enlightened, yet its shareholders recently defeated resolutions to make the company more environmentally responsible and affirmed instead their uncool unconcern about anything other than profits. There isn't just a disconnect here, but an entirely topsy-turvy arrangement.

Leaf Blowing: Nissan Aims to Create a Market for Zero-Emission Cars

Laurie Burkitt
Feb 19, 2010

Richard Saul Wurman is an architect and graphic designer known for sparking debate. In 1984 he founded nonprofit TED and began holding annual events to stir up conversations about technology, entertainment and design. More recently, Wurman is appearing in Web videos to create chatter about a new topic: emissions, cars and the hope for a cleaner environment. Nissan Motor tapped Wurman and other thought leaders in December as part of a year-long marketing effort geared to make more people aware about the impact of emissions on the environment. Wurman and other luminaries, including Swedish designer Marcus Eriksson, appear on in videos a Web site called Journey to Zero that many might miss as being a message from Nissan.

Coca-Cola Goes Completely Green at Olympics

Natalie Zmuda
Feb 1, 2010

When the Vancouver Olympic Games kick off on Feb. 12, visitors will find café furniture made from pine-beetle-salvaged wood, drink out of bottles made from 30% plant-based materials, and their beverages will be delivered via hybrid vehicles and electric cart. All are elements of Coca-Cola's first zero-waste, carbon-neutral sponsorship. The effort has been years in the making, beginning with a relatively simple recycling effort for the Athens Olympic Games in 2000. Since then the company has layered in additional elements, like environmentally friendly coolers and shirts made out of plastic bottles.

Audi Aims For A Super Bowl Touchdown

Jan 21, 2010

Audi hopes luxury car buyers will tune in to Super Bowl XLIV. The $2.8 million price tag for a 30-second commercial is high, but the ability to reach 95 million people in one day is important to Audi. It's a shot at distinguishing the company from big competitors, at a time when car marketers--particularly the luxury players--are reeling. Audi's U.S sales slid 5.7% to 82,716 cars sold in 2009, compared to the year before, according to Autodata.

Four Trends for the 'Tens

Rosabeth Moss Kanter
Jan 11, 2010

Farewell and good riddance to the Decade of the Zeroes, when many people felt reduced to nothingness after two big economic bubbles burst. Welcome to the 2010s, a chance for a fresh start — sort of. The year opens with four trends that gained momentum in the past decade.

When Going “Green” Isn’t Enough: Is H&M Trashing Perfectly Good Clothing?

Jan 8, 2010

In what (if proven true) is slowly but simmering to become one of the biggest scandals in fashion this year, it’s recently come to light that Swedish clothing chain H & M has a little known practice of discarding and making unwearable unsold merchandise. While many large labels like the Gap have a similar practice for samples used in the design showroom (so they can’t be copied by competitors, or stolen from the studio), this revelation sheds a particularly disturbing light on the launch of their new Garden Collection.

10 Trends For A Green New Year

Jan 5, 2010

Green is the new black. At Clownfish, we believe that it isn't a fad. Sustainability is here to stay. But for those who aren't experts in the field, it can often be complicated to navigate what products and services are actually doing the right things for the environment. How can consumers determine if a product is "green"? Are there ways to uncover whether a company is "greenwashing," or making false claims by using misleading PR tactics? Are your favorite brands throwing buzzwords like "environmentally friendly" around to cause confusion? Here's a list of 10 sustainability trends that consumers will be watching out for.

Five Ways To Use (Green) Data To Make Money

Andrew Winston
Nov 19, 2009

If you put an energy meter inside a home and show people total usage in real time, a miraculous thing happens: they use about 10 percent less energy. The simple act of placing data in front of people changes their behavior. Data makes people smarter and inspires them to make small changes to save money and energy. You can use this powerful tool in business not only to cut costs, but to drive innovation and revenues.

The Paint-Less Coca-Cola Would Save Earth One Can At A Time

Nov 19, 2009

It doesn't only look beautiful, and it would make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution. Would it really make a difference? Let's do some math: I assume the consumption only increases through time, but let's take the daily 2007 numbers from Global INForM Cases Sales database: The total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while My Coke sold 103,260,550. Yes, that's all per day.

The 'Real-Time' Of Social Media

Oct 28, 2009

Few things have changed faster than the way we communicate. Coupled with the Corporate Social Responsibility (CSR) or green movement, there has been an explosion of information available about how and what companies and organizations are doing to improve society and the environment. During the past year, at least three major events have influenced how communications relate to CSR.

P&G Touts Green Practices

Oct 20, 2009

“A fundamental reason why P&G has been in business for 172 years is the clarity and constancy of our company’s purpose—to touch and improve consumers’ lives with branded products and services,” said P&G chief executive and executive sponsor of sustainability Bob McDonald, in a statement. “To fulfill this purpose, we must grow responsibly and sustainably and ensure that company employees design strategies and programs that make a meaningful difference both in the environmental footprint of our products and our operations.”

6 Tips For Marketing In The Clean Economy

Oct 14, 2009

Technologies and services that reduce natural resource consumption and emissions are the future of global growth, as well as the pathway to climate stabilization. In China alone, expectations are for a $1 trillion annual "cleantech" market by 2013. We are now entering a transition phase in cleantech, with focus shifting from technology to market commercialization. The winning technologies will win in large part because of marketing and communications. In the case of cleantech, it's not enough as a marketer to be a good practitioner of marketing. In a world of ever increasing sophistication and specialization, in-depth knowledge of key drivers is essential to success. That means a deep understanding of underlying technology, cultural perceptions, policy, and consumer and enterprise behavior.

Beyond Green

Aug 31, 2009

We read and hear constantly about social responsibility -- what it means, how to do it, who does it best. Often anecdotal and top down, the cacophony of pundits is painful. It might be refreshing and even important to let real people tell us what brands and companies they see as socially responsible.

'Green' Consumers Out to Save Money

Aug 27, 2009

Green consumers are more concerned about saving money than saving the planet, according to new research from advertising agency the Shelton Group. The study found that while 59 percent of green consumers identify the economy as their top concern in making purchases, a mere 8 percent consider the environment.

Whom Do You Trust To Make Green Marketing Claims?

Aug 13, 2009

Deservedly or not, industry gets accused incessantly these days of greenwashing. That industry can't be trusted to make truthful green marketing claims and provide information that is credible, straightforward, and useful is not surprising for several reasons.

The Top Ten Worst Green Brand Names

Aug 11, 2009

We've finally moved beyond the eco____, green____, nature's ____, and over a decade later, we've finally stopped giggling like third graders every time we say "Prius" (which is a Latin word meaning "to precede" but sounds like, um, well, never mind). But with the coming of the Nissan Leaf, announced last week, we were befuddled. Really? Leaves are supposed to be what your sleek new fuel-efficient vehicle kicks up as you zip more responsibly through the streets. Right?

Wal-Mart to Assign New 'Green' Ratings

Jul 16, 2009

Wal-Mart Stores Inc. unveiled an environmental labeling program for the products it carries, in a step that could redefine the design and makeup of consumer goods sold around the globe but also boost costs for suppliers and customers.

Retail Sustainability: High, Low and Inbetween

Jul 16, 2009

In a recent interview with Fast Company, Patagonia founder, Yvon Chouinard offers his thoughts on running an environmentally conscious business and what is on his mind - the “myth of sustainability”, an ideal he sees as a path rather than a destination.

Framing of Cause Critical to Consumers

Jul 15, 2009

With Cause-Related Marketing (CRM) growing increasingly more popular as Fortune 500 companies "go green" and try to be socially responsible, advertisers and marketers should be aware that the "framing" or presentation of the cause is critical to consumers. People are more willing to purchase products and support causes that have an immediate or short-term benefit to a non-profit than a future or long-term benefit.

Responsible Consumerism and The Challenge of Real World Brand Building

Jeff Swartz
Jul 15, 2009

In an economy as whacked out as this one is globally, the tired "customer is king" adage is actually a wicked understatement. Consumers have seemingly infinite choices from good brands--many of them desperate to move the merchandise to generate cash and survive. In an unforgiving marketplace like the one we are enduring, brands better build products and services around real, differentiated and defensible insights. "Here's what I hope you want to buy" is a merchandising strategy for failure.

When It Comes To Packaging, Less Is More

Jul 8, 2009

Consumer product companies have been cutting down on extraneous packaging for good reasons. The rise in raw material, energy, manufacturing and transportation costs, coupled with the rise in consumers' environmental consciousness all play a part in reducing packaging.

Luxury-Goods Makers Brandish Green Credentials

Jul 2, 2009

The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names like Chanel and Versace to embrace a different icon: Mother Nature.

They Are Almost Green

Jun 25, 2009

To say that teens are leading the green movement is not only untrue but unrealistic as well. Even though they and their Millennial siblings are known to be the most environmentally educated generation, they're not assertively taking action on their knowledge. When it comes to brand involvement in green issues, however, they have a nuanced view.

Frugality And Social Status Trump Altruism

Jun 25, 2009

Green may be the new black, but not for the reasons you might expect. "Colorblind," a cross-industry, cross-country study of consumers' "green" attitudes and behaviors conducted by Communispace Corporation in partnership with Design Continuum, reveals that there are many reasons people do (and don't) engage in sustainable practices themselves or favor brands that do.

Will Radical Transparency Save the Earth?

Joel Makower
Jun 19, 2009

There's a growing school of thought that unfettered information about the environmental impacts of our world will smoke out the bad guys and help the good guys win. I wish it were that simple.

Safeway Launches 'Buy Local' Initiative

Jun 16, 2009

While supermarkets have been urging customers to think greener by buying local produce for years, in a sign of the times, Safeway says it is launching a new initiative that also promotes locally grown produce as a way to boost California's sputtering economy. What's more, in order to do so, the Pleasanton, Calif.-based grocery giant is taking a swipe at fast-growing farmer's markets.

On Web and iPhone, a Tool to Aid Careful Shopping

Claire Cain Miller
Jun 15, 2009

GoodGuide, a Web site and iPhone application that lets consumers dig past the package’s marketing spiel by entering a product’s name and discovering its health, environmental and social impacts. “What we’re trying to do is flip the whole marketing world on its head,” said Mr. O’Rourke. “Instead of companies telling you what to believe, customers are making the statements to the marketers about what they care about.”

Forget the 4Ps of Marketing. Let's Talk about the 4Ps of Sustainable Business Strategy

Jun 1, 2009

Whether we are talking about innovation, technology or public policy, we often come up with solutions that creating more problems than they are supposed to solve. Given the enormous complexity and almost un-manageable challenges ahead, what do we need to do? What seems to make sense doesn’t do it anymore.

Amazon's Jeff Bezos on Kindle, Advertising and Being Green

May 29, 2009

An environmental theme ran through Amazon.com Inc.'s annual shareholders meeting on Thursday – though it wasn't intentional, according to the CEO.

The Sky May Not Be Falling, But The Ground Is Definitely Shifting

May 13, 2009

The world is changing. The current economic crisis is causing people around the globe to reevaluate their priorities. Several themes are taking shape, and brands that can most quickly embrace them will be the ones best poised to prosper, even during hard times.

Hybrids Battle for Green

May 11, 2009

With sales of hybrid vehicles sinking, a green-advertising battle is erupting between Toyota Motor's new Prius and Honda Motor's new Insight. Beginning today, Toyota, the world's largest auto maker, is rolling out a major U.S. ad push for its 2010 Prius, the third generation of the world's top-selling hybrid vehicle. The car hits dealerships in the coming weeks.

SunChips Keeps Building Green Momentum

Apr 23, 2009

Frito-Lay's SunChips was hardly alone in making a "green" announcement on Earth Day -- in fact, the marketing hills were alive with the sound of "greener than thou" releases.

Product Labels: Missed Marketing Opportunity

Mar 31, 2009

When it comes to selling green products in a bleak economy, researchers at the Hartman Group say marketers may be missing a major opportunity: Using labels to create a story line.

Are Greener Big Companies Beating the Recession?

Mar 26, 2009

What do Netflix, Peet's Coffee, and Apple all have in common? Maybe more than meets the eye. First off, each of these companies is defying expectations with stocks that continue to rise-- despite the recession. But how are they doing it? Could it be that the green qualities these companies have are inadvertently helping them beat the recession?

Dell Pulls Off Green IT Without Sacrifice

Mar 25, 2009

The phrase "going green" conjures up images of short showers, small houses, tiny cars--basically, minimal consumption. But according to Albert Esser, Vice President of Power and Data Center Infrastructure Solutions at Dell, green IT is a different story.

Consumers Seek Self-Reliance In The Home

Mar 25, 2009

It looks like America's growing willingness to roll up its sleeves and get its hands dirty is due to more than the recession, as marketers like the Clorox Co., Church & Dwight, and SC Johnson continue to roll out products that appeal to the moment's perfect trifecta of values: Cleanliness, thriftiness, and transparency.

Greener Appeal Helps Clean Up

Mar 24, 2009

US households are continuing to pay more for "green", environmentally friendly household products, defying a broad trend of shoppers "trading down" to lower priced goods and retailers' own-label brands

Dell is the Greenest Brand Says IT Pros

Mar 20, 2009

Samsung and Toshiba may be the most sustainable brands for consumer laptop and PC buyers, but Dell wins out with the IT crowd according to a new study from Green Factor. Marketing intelligence firm Strategic Oxygen surveyed over 3,500 CIOs, IT managers, and CXOs in 11 countries to find out what they consider the greenest IT brand out of 26 possible choices.

Dell's Adamo Revealed

Mar 17, 2009

After all the fuss, Dell's finally revealed the first machine in its Adamo line of notebook PCs. As expected, it's pretty high on the luxury scale and correspondingly high in price. And surprisingly not so high in terms of specs.

As Earth Day Nears, eBay Shows Its Green Side

Mar 4, 2009

In a new program centered on Earth Day, eBay is becoming the latest company to promote its green credentials.

Eco-Bounty

March 2009 Trend Briefing
Mar 3, 2009

While severe financial woes may hold back some eco-initiatives, the future has never looked greener. Mainly because creating more a sustainable economy is not an option, but a necessity. Which is why this month, amidst crumbling banks, G20 meetings and stimulus plans, we highlight 12 eco trends that any marketer or entrepreneur can act on today.

Toyota Wants to Build Car From Seaweed

Feb 25, 2009

Toyota is looking to a greener future — literally — with dreams of an ultralight, superefficient plug-in hybrid with a bioplastic body made of seaweed that could be in showrooms within 15 years.

Economy Begins To Trump Environment

Feb 23, 2009

One way of looking at Mintel's latest data on green shoppers is that hard-core environmentalists are as committed as ever. The Chicago-based market research company says that 36% of consumers surveyed say they almost always or regularly buy green goods. That's unchanged since last year, and considering what's happened to consumer prices as well as incomes in that year, that's pretty impressive. But what is different is that the percentage shows no growth, when in the prior year, it tripled.

Best Buy Connects Green With Thrift

Jan 28, 2009

Best Buy is expanding its recycling program to all U.S. stores next month, and while it will charge $10 for many items, it will also reward customers with a $10 gift card. Experts say the move shows how important it is to link doing the right thing with the immediate impact of cost benefits for consumers.

Don't forget BSR in 2009

Jan 15, 2009

As Kermit the frog used to say, " Its hard being green'. This is especially true in tough times, when the temptation is to leave green marketing initiatives on the back burner. Here are a few reason why you shouldn't, as a marketeer, forget about what "brand social responsibility" (BSR) can do for your brand in 09.

20 Big Green Ideas

Jan 12, 2009

Troubled times call for ingenious solutions and, from green coal to hydrogen-fuelled ships and the birth of "transumption", here are some of the brightest. Lucy Siegle explains the latest ecovations.

Ford Scores Marketing Coup With Thrifty Fusion Hybrid

Dec 23, 2008

The Ford Fusion hybrid will be the most fuel-efficient midsize sedan on the market when it arrives this spring, clocking in at 41 miles per gallon, according to data given to Ford Motor by the Environmental Protection Agency. It's a huge marketing gain for Ford as it attempts to green up its image and improve fuel efficiency across the board.

Restaurants Focus On Kids, Local And Green

Dec 22, 2008

Restaurants have an overflowing plate of objectives for 2009. In addition to a core focus on delivering ever more value and convenience, they'll be expanding healthy kids' meals, locally sourced menu options and sustainability initiatives, according to National Restaurant Association survey findings included in the association's 2009 industry forecast.

Hertz Launches Global Car Sharing Service

Dec 19, 2008

With the economy a shambles and the U.S. auto industry in ruins, it's a better bet than ever that more and more consumers will be eager to throw off the shackles of car ownership and become transumers instead.

Study: Holiday Shopping Habits Become Greener

Dec 16, 2008

Consumers are increasingly putting plastic shopping bags and non-green wrapping items on their naughty list, according to Deloitte’s 2008 Annual Holiday Survey.

Going Green: A Hard Sell For Consumers?

Dec 15, 2008

President-elect Barack Obama wants America to kick its addiction to foreign oil. He also wants the energy industry to go "green" and reduce the amount of carbon dioxide it produces — CO2 that causes global warming. Cutting back is easy enough when energy and oil prices are sky-high. But as Obama said on a recent CBS News 60 Minutes program, our memories are short.

Ford's Green Plan to Drive Sales

Dec 9, 2008

Promising a slew of new green vehicles, the troubled Detroit automaker is turning to top design firms to make those cars innovative and appealing.

A Yellow Light Flashes For Green, Organic

Dec 6, 2008

Data from Nielsen Co. show that, in June, sales of organic items began declining. Tom Pirovano, director of industry insights for Nielsen, said the category had done well until then.

From Egregious to Green: 5 CEOs Who Made an Environmental U-Turn

Dec 2, 2008

A chief executive officer wields an awesome power over his companies’ policies, employees and principles—and just how sustainable each will be. So when a previously ungreen CEO decides to adopt an ecologically responsible agenda, the effects can be wide-reaching, and exceptionally inspiring.

Ford Will Speed Green-Car Launches

Dec 2, 2008

The Big Three auto makers will submit recovery plans to Congress on Tuesday that emphasize cost-cutting, downsizing and renewed emphasis on higher-mileage cars in a bid to win support for a federal bailout.

'Green' Perception Is No Match For Reality

Dec 2, 2008

When it comes to "green" consumer electronic brands, consumer perception does not match reality, according to GreenFactor, a joint study from research firm Strategic Oxygen and PR agency Cohn & Wolfe.

‘Green’ Nightclub Trend Comes to New York

Nov 25, 2008

From the music blaring through the speakers to the waste that piles up in trash cans behind the bar, night clubs have never had a reputation for being particularly green. Yet recently, several clubs like Temple Nightclub in San Francisco, Surya in London and Watt in Rotterdam have put energy conservation and sustainability at the top of their agendas.

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