Gender-Bending Brands an Easy Way to Increase Product Reach
Mar 2, 2009
If you want to broaden the appeal of your product, the first thing you should do is figure out if it's a boy or a girl.
Tag: gender
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Using the Kitchen as a Happy Place Where Couples Bond
Mar 17, 2010
It would seem that Tupperware is making a typical marketing pitch to men, promising to help them seduce women. “Not at all,” said Mr. Goings, in an interview last week at the New York City offices of Tupperware’s public relations firm Maloney & Fox, a part of Waggener Edstrom. “Someone said to me years ago, to catch a moose, you have to first catch moose bait. And if you want to target women, the best way is to also go after men.”
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How Brands Should Appeal To Women
Mar 15, 2010
In my work as a cognitive anthropologist I study how the mind works, how people "make meaning," how people form attachments to things (brands), and how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people prefer Coke over Pepsi (or vice versa), Charmin over Cottonelle; why a person believes in one God over another. In that search I have inadvertently uncovered something about viva la difference: WOMEN CYCLE, MEN CONSUMMATE.
Why Women Are the Biggest Emerging Market
Mar 9, 2010
What's the biggest emerging market of them all? I'll give you a hint: The answer isn't geographic but demographic. The answer is...women. Women leaders are the new power behind the global economy, proclaims Deloitte Touche Tohmatsu's announcement of its second annual webcast celebrating International Women's Day. In developing nations, women's earned income is growing at 8.1 percent, compared to 5.8 percent for men. Globally, women control nearly $12 trillion of the $18 trillion total overall consumer spending, a figure predicted to rise to $15 trillion by 2014. More significant, the majority of tertiary degrees are now being awarded to women. Highly qualified, well-educated and ambitious, these women are taking over the talent pool from Delhi to Dubai and bringing new urgency to the issue of managing diversity.
That Triple Salchow Was Great. Now for More Ads.
Feb 25, 2010
Since the Vancouver Winter Games began on Feb. 12, the networks of NBC Universal have presented hundreds of hours of coverage — and thousands of commercials. Here is a look at some of the highlights, sidelights and lowlights of the spots so far.
Rumors of the Death of Blogs are Greatly Exaggerated
Nov 6, 2009
Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide. While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence in the mainstream spotlight, the reality is that blogs are a vital ingredient to the media ecosystem.
Understanding Users of Social Networks
Sep 14, 2009
If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School professor Mikolaj Jan Piskorski. Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest kid on the block—is sharply different from forerunners such as Facebook and MySpace.
TeDEEous, The Greek God of Beer Marketing
Jul 21, 2009
Hat's off to Bob Garfield who today takes issue with the gender stereotyping in beer advertising: [Men] are die cut and stamped, tumbling off the conveyor into the Man Hopper, programmed to drink beer, watch football, barbecue meat and fall asleep moments after forgetting she has needs, too. We are all, in short, Adam Carrola. But hold on just one second. Adam Carrola's a dick.
