Timberland Kicks Off Earth Day Efforts
Mar 24, 2009
Footwear and apparel company Timberland is running a series of outdoor, environment-themed events in 10 U.S. cities as part of its 2009 sponsorship of next month’s Green Apple Festival.
Tag: events
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Trade Shows - From One-Time Events To Year-Round Engagement
Jan 8, 2013
Even in the internet age, events are big, and important, business. The Aberdeen Group finds that 9 percent of an organization’s total budget is spent on events and that figure is expected to climb 20 percent over the next two years.
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Facebook Goes Back to School with New Universities Page
Aug 31, 2010
As millions of students are trudging back to the classrooms this August, Facebook is returning to its roots: colleges and universities. Just in time for the back-to-school season, the company has partnered with social marketing firm Context Optional to build a Facebook Page of resources and information for new and returning students and their families. Students can find out about publicizing events, engaging with their larger campus community and distributing their own content on this page.
Customer Service Is Either Great or Terrible
Mar 23, 2010
I traveled extensively a couple weeks ago and suffered the usual indignities and disappointments of uneven customer service. You know the drill so I won't bore you with details, except one: After a pleasant, issue-free stay at a hoity-toity London hotel, the guy behind the front desk wouldn't extend my checkout time by an hour. He shrugged apologetically. I will never stay there again.
Campaigns Big Enough to Open With Olympics
Feb 11, 2010
Super Bowl XLIV on Sunday was part of the frenetic stretch, which continues this weekend with the Winter Games and other sports programming, like the National Basketball Association All-Star Game and the Daytona 500. The TV marketing blitz, which began with the coverage of the Golden Globe Awards on Jan. 17, is to run through the Academy Awards on March 7 and conclude with the finale of the National Collegiate Athletic Association basketball tournament on April 5. All those events have something in common other than high prices for commercial time: They are all broadcast live, part of a trend known as big-event television, which prizes programs that can attract large, involved audiences at a time when consumers have generally been atomized into tiny niche markets.
The Future of Media? Bet on Events
Nov 10, 2009
What if the magazine article of the future, the album of the future, and the novel of the future are all the same thing? And what if they’re all events? Start here: TED is one of the surprise media successes of the last few years, but not by chance. Their insight was that a conference can be a machine for making media—media that can build a big audience on the web. They invested in media production, and it paid off. But TED is just a starting point. They’ve done a remarkable job, but—this always happens—it’s almost too big at this point. Too homogenizing. You could squint your eyes and recognize a TED talk by its red-blue glow. And—snark aside—it has a real weakness.
How ESPN Became the World's Biggest Sports-Media Brand
Aug 31, 2009
If you want to understand how ESPN went from a two-story building surrounded by satellites in 1979 to the world's largest sports-media brand, spend a day at the company's campus in Bristol, Conn. On the eve of ESPN's 30th anniversary, MediaWorks took a trip up north to the company's Media Workshop, where dozens of sports-media reporters and bloggers convened for a detailed tour of what makes the Walt Disney Co.'s top-grossing cable property tick. Here are some highlights from the day's sessions.
Luxury Marketers Get Personal
Jul 22, 2009
Companies are hosting intimate gatherings to woo high-end customers.
Malls Stage Events to Make Play For People's Shopping Dollars
May 27, 2009
With money tight these days, Julie Liu shops only when she needs a specific item -- a dress for a work event or a replacement tube of mascara.
Intentionally Building Communities (More Hallway!)
Apr 9, 2009
If you think about the tribes you belong to, most of them are side effects of experiences you had doing something slightly unrelated. We have friends from that summer we worked together on the fishing boat, or a network of people from college or sunday school. There's also that circle of people we connected with on a killer project at work a few years go. These tribes of people are arguably a more valuable creation than the fish that were caught or the physics that were learned, right?
