Five Maxims for a Successful Digital Content Strategy
Monday, August 20, 2007
{self}No longer is “we have a website” a sufficient response to the question “What’s your company’s digital content strategy?”{/self}
Tag: digital strategy
Davis Thinking
Full or Meaningful?
Monday, November 30, 2009
Now that we've pushed back from the Thanksgiving table and returned to work, it's worth focusing a moment not on our abundance of blessings, but on our glut of content across platforms. These blessings are decidedly mixed. Faced with multiple options we graze and gorge on empty calories, but rarely succeed in satisfying our hunger.
Cultivate Your Company’s Capacity for Gorgeous Instability
Monday, September 24, 2007
When we counsel clients about online strategy, we frequently use the term “perpetual beta.” The idea is to break the notion of a “complete” web project, that what lies ahead is a continuous learning experience. Corporate response to this is almost universal: Help us make a bullet-proof plan. The problem with “perfect plans” is that they end in perfect failure.
Web Content Strategy: What’s Your Signal-to-Noise Ratio?
Wednesday, September 12, 2007
Congratulations. Your business has embraced a digital content strategy. You’ve all settled on the cornflower blue icons. The company president wants to know if you’ve “gotten IT to install the Web 2.0 yet.” You’re sitting in your cube, taking a moment to breathe, thinking that the beast has been slain, the stables cleaned, the rock is on the top of the mountain, and hey, Hell looks nice from up here.
At Issue } essential reading
The Abandoned Tollbooth
Jun 2, 2009
Time Warner is going to spin off AOL by the end of the year. It should hurry up. It paid $124 billion in 2001; while that's less than a decade ago, it might has well have been a different planet. The Internet was fast becoming the superhighway for business and entertainment, and AOL owned one of the first and largest tollbooths. It was the Google and Twitter of its day. AOL made money, and seemed poised to be perhaps the dominant portal for Internet experience. Some critics even worried that it was poised to take over the Internet.
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Digital Strategy Is a Process, Not a Product
May 20, 2009
Digital strategy should be a continuous and iterative process, informed by a steady flow of measurement and used to guide tactical adjustments in pursuit of the client's primary online objective.
