Nov 23, 2009
The internet offers an endless buffet of choices. And that supply of content choices is far outstripping demand (our attention). As a result, each of us is going to have to make choices about what we consume and when. Today we're increasingly electing to allow Facebook to dominate our attention. According to a recent study released by Drake Direct, the social network now accounts for 25% of all page views on the web. Facebook is also rapidly closing in on Google, the top site in terms of visitors. Tomorrow another site may emerge, but I expect these two powerhouses to continue their dominance for the foreseeable future. Google and Facebook know how to combine algorithms and friends in clever ways that surface relevant content that we care about right when we need it.
Nov 13, 2009
Fact: Information sources are exploding. More information will be created in 2009 than all prior years.
Fact: Attention is finite. We're becoming media agnostic, but when we're interested in something we dig down into our interests.
This is why I and others like Robert Scoble are really excited about digital curation. Facebook and Twitter lists are one level of curation. However, there are others. Posterous and Tumblr are fantastic platforms for soliciting contributions from groups of people around a shared interest. And they're platforms that will enable all of us to curate together.