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Tag: devices

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At Issue } essential reading

Wearable Technology: A Fad or the Future?

Georgiana Foster
Jan 21, 2014

Wearable technology is finally here. All of a sudden the kinds of gadgets that I, as a child, imagined my superhero alter ego would sport, no longer seem quite so far-fetched.

The Smart Home And Office Devices From CES

David Lumb
Jan 15, 2014

The best part about the future is, baby, you’re living in it--literally. The “smart home” is becoming a real thing, and we’re finally getting choices in our intelligent devices. Here are the best of the bunch.

Should Your Website Be Using Adaptive Design?

Igor Faletski
Jul 10, 2013

In today's multiscreen world, 27% of all web traffic comes from smartphones, tablets, and various other devices.

Your Kids Have the Same Media Habits as You Do

Lucia Moses
May 29, 2013

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets.

More + More Devices = More Multitasking

Aaron Baar
Apr 10, 2013

The proliferation of media-able devices in our households (PCs, smartphones, tablets) is leading to a division of our attention when it comes to traditional television viewing and programming.

5 Ways To Thrive During Marketing’s Seismic Shift To Mobile

Scott Kveton
Apr 2, 2013

As the world’s biggest brands hustle to keep pace with the consumer rush to mobile, several clear trends are emerging.

The Age of Exabytes: Tools & Approaches for Managing Big Data

Oct 13, 2010

We are experiencing a big data explosion, a result not only of increasing Internet usage by people around the world, but also the connection of billions of devices to the Internet. Eight years ago, for example, there were only around 5 exabytes of data online. Just two years ago, that amount of data passed over the Internet over the course of a single month. And recent estimates put monthly Internet data flow at around 21 exabytes of data.

The Next 5 Years in Social Media

Matt York
Sep 8, 2010

Over the last five years, social media has evolved from a handful of communities that existed solely in a web browser to a multi-billion dollar industry that’s quickly expanding to mobile devices, driving major changes in content consumption habits and providing users with an identity and social graph that follows them across the web. With that framework in place, the next five years are going to see even more dramatic change. Fueled by advancements in underlying technology – the wires, wireless networks and hardware that make social media possible – a world where everything is connected awaits us. The result will be both significant shifts in our everyday lives and a changing of the guard in several industries that are only now starting to feel the impact of social media

A Better Creative Brief For The Post Digital Age

Gareth Kay
Aug 10, 2010

A recent post by Gareth Kay (of Goodby’s Brand Strategy discipline) turned our attention to a presentation he made at Boulder Digital Works on crafting a creative brief for the post-digital age. Kay begins by taking a (somehow comical) look at creative brief templates of yore (1992), which mostly all addressed a very common set of elements: a problem to be solved by advertising, consumers to ‘target’, a message to tell them, reasons to believe, and tone of voice. Needless to say that there is a continually expanding set of technology devices and platforms – and respective user interfaces – available in our current culture: from mobile to social media, to desktop and mobile video and others. Their impact includes facilitating a more participatory culture, making us more social, contributing to a more fragmented media landscape and leaving us ‘always on’ and conscious/communicative of our location; these factors need to be considered within an informed creative brief.

A New Age for Social Media Marketing

Brian Solis
Jan 15, 2010

In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.” It’s a powerful prediction and it’s one that I also believe. This is your year to excel, teach, and create your own destiny.

Samsung Seeks Some iPhone Magic

Oct 14, 2009

Samsung Electronics Co.'s profits are on the rise again as its chip and display businesses recover from operating losses earlier this year. The turnaround recently helped push its market capitalization past Intel Corp.'s for the first time. But amid that success Samsung also is trying to address another concern: matching Apple Inc.'s ability to sell content and software that run on cellphones and other devices. Apple's iPhone has led the way in demonstrating that consumers are becoming more interested in devices that can tap the Internet or run clever applications. The same phenomenon is spreading to TVs and DVD players, which increasingly will be connectable to the Internet in coming years.

The Platform Is The Problem

Jun 8, 2009

A pair of mobile studies in the last week offer a sobering contrast to the hoopla surrounding the launch of the Palm Pre Saturday and the upgraded iPhone today. Based on a survey of brands and agencies, the Mobile Marketing Association estimated mobile will garner less than 2% of total marketing dollars this year.

Sony Ericsson Unveils New Mobile Phone Strategy

Feb 17, 2009

Sony Ericsson unveiled a new strategy for its struggling mobile phone business in an attempt to share content on its handsets with other devices in the home.


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