According to the dictionary, “confluence” describes the flowing together of two or more rivers -- for example, where the smaller Missouri joins the roaring Mississippi. There is a similar confluence of strategy forming between the for-profit and non-profit sectors. And considering the reputational challenges damming many for-profit revenue streams, the non-profit sector may prove its contributions to the union to be more Mississippi than Missouri.
Tag: corporate citizenship
I’m a capitalist by conviction and profession. I believe the best economic system is one that rewards entrepreneurship and risk-taking, maximizes customer choice, uses markets to allocate scarce resources and minimizes the regulatory burden on business. If there’s a better recipe for creating prosperity I haven’t seen it. So why do fewer than four out of ten consumers in the developed world believe that large corporations make a “somewhat” or “generally” positive contribution to society?
Bonin Bough, global director of digital and social media at PepsiCo, announced at Mashable and 92Y’s Social Good Summit that Pepsi’s Refresh Project has been a huge success: In fact, he says that more people have voted for projects pitched to Pepsi Refresh than voted for the last U.S. president.
This is the Version 2.0 era. We have seen the rise of Web 2.0 technologies; companies are using Enterprise 2.0 tools; and in the aftermath of the recent financial crisis, the world's leaders are trying to create Capitalism 2.0. As companies wade through these challenging times, I see a distinct shift towards another new paradigm: Collaboration 2.0. There's growing recognition everywhere of the need for corporations to collaborate with government, with customers, with NGOs, with stakeholders--and even with competition. In order to survive, business requires the cover of a collaborative ecosystem that will probably render obsolete traditional views of competition.