Kellogg's to Laser-Brand Individual Corn Flakes in Fight Against Fakes

Kellogg's is to start branding individual Corn Flakes with the company logo in a bid to protect against imitation products. The food giant plans to burn the Kellogg's signature on to individual flakes using a laser and will then insert a proportion of these branded flakes into each box. If the system proves successful, it could be used on Kellogg's other cereal products, including Frosties, Special K and Crunchy Nut.