If your information is being broadcast to everyone, you should at least control the content to the best of your ability. And with Squidder’s new Twitter Feed augmented reality T-Shirt, you can become a walking beacon for whatever you twit about. No longer just for your internet buddies, the shirt lets your thoughts pop out into the real world.
What company do customers feel most connected to emotionally? According to new research from Google and the CEB, customers are more emotionally connected to B-to-B brands, and it’s not even close.
Google is obsessed with fixing the world’s broadband problem. High-speed Internet is the electricity of the 21st century, but much of the planet—even some of the United States—remains in the gaslit era; only about 2.7 billion earthlings are wired.
Being constantly connected has changed our behavior: we simply expect the right information to be at our fingertips.
We are experiencing a big data explosion, a result not only of increasing Internet usage by people around the world, but also the connection of billions of devices to the Internet. Eight years ago, for example, there were only around 5 exabytes of data online. Just two years ago, that amount of data passed over the Internet over the course of a single month. And recent estimates put monthly Internet data flow at around 21 exabytes of data.
Over the last five years, social media has evolved from a handful of communities that existed solely in a web browser to a multi-billion dollar industry that’s quickly expanding to mobile devices, driving major changes in content consumption habits and providing users with an identity and social graph that follows them across the web. With that framework in place, the next five years are going to see even more dramatic change. Fueled by advancements in underlying technology – the wires, wireless networks and hardware that make social media possible – a world where everything is connected awaits us. The result will be both significant shifts in our everyday lives and a changing of the guard in several industries that are only now starting to feel the impact of social media
The Internet of Things is what happens when you take everyday ordinary objects and put Internet-connected microchips inside them. These microchips help you not only keep track of your belongings, but many of these devices sense their surroundings and report it to other machines as well as to you when you most need it. From RFID to the Nabaztag Bunny to Arduino hobbyists, innovation is growing at a rapid rate. Our collection features popular videos about how to make your own objects, as well as overviews, interviews and lectures. The intent of these devices is to make our lives easier, yet as David Orban suggests in the eighth video, this is not guaranteed. Issues of data-overload and a lack of privacy may interfere with how these devices ultimately help us. As the growth of this trend continues you'll be seeing many more videos about the Internet of Things.
Chances are, you live a plugged-in life. We connect with Facebook, share through Twitter, watch on YouTube, learn from Google. Today’s playlist explores what it means to live online. We start with a blogging visionary — SixApart’s Mena Trott, the founding mother of the blog revolution. She talks about finding community, relationships and a healthy dose of narcissism in the blogosphere.
I hadn’t seen my artist friend in nearly a year, nor was I even sure he was still painting. But there I was the other day, standing with him in his art studio, chatting about the new things he wanted me to add to his web site. Suddenly he led me to one large 80” x 64” canvas of swirling brush strokes that is his style. “This one is for you,” he announced, “for all the help you’ve given me with the web site.”
It used to mean that you knew all the boys at the cricket club. Then it meant that all the people in the industry knew about you. Now it means that with a couple of tools, a bit of work, and a willingness to be open and giving, you can potentially reach anyone who has that same access. But are you connected?
Think about your organization and ask yourself these two questions: Are external social media sites restricted or blocked while at work? Is the use of social media in the workplace inhibited or frowned upon? If you answered yes, then your organization is one of the majority of firms with over 100 employees that have yet to embrace the use of social media in the workplace for the average worker. In a study conducted by Robert Half Technology entitled "Whistle But Don't Tweet At Work," many organizations are struggling with how to integrate social media into the workplace.
The Internet has changed the scale at which we can observe and participate in activities that express or pay off our own human nature - that of being social. As technologies get cheaper and more ubiquitous, more people can join in, independently of social status, geography, age, etc. Before the Internet, businesses were the center of our active social lives - especially in the last ten years, and for most, not all, of us.
According to the New York Times Bits blog, a recent study funded by the US Department of Education found that on the whole, online learning environments actually led to higher tested performance than face-to-face learning environments. “On average, students in online learning conditions performed better than those receiving face-to-face instruction,” concluded the report’s authors in their key findings.
The heads of the top U.S. companies might be engaged in the boardroom, but they’re switched off when it comes to social media, according to a new study that said CEOs should be more connected to their customers. Research conducted by the blog UberCEO.com looked at Fortune’s 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog — and found they were mostly absent from the rapidly growing social media community. The study found only two CEOs had Twitter accounts and 81 percent of CEOs did not have a personal Facebook page.
In today’s recession-racked economy, penny-pinching is a national pastime. But people are still opening their wallets for smartphones. Sales of BlackBerrys, iPhones and other smartphone models are rising smartly and are projected to increase 25 percent this year, according to Gartner, a research business. Widely anticipated new models like the Palm Pre, which went on sale nationwide on Saturday, will help fuel that growth. Meanwhile, total cellphone sales are expected to fall.
IN sailors’ parlance, it’s called local knowledge — the invaluable and detailed insights into a location’s prevailing winds, hidden shoals and tricky tides and currents, accumulated through firsthand experience. Without it, visiting mariners can find themselves in peril. Business travelers, whether they are government workers, small-business owners, entrepreneurs or professionals, need to tap into specific and timely intelligence as well. They are increasingly doing so through social networks like Twitter, LinkedIn, Facebook and Yelp, using the expertise and wisdom of the residents of places they visit to help them find their way around.
"Know your consumer" is a business commandment certain to be deeply ingrained at the heart of any successful company. Never, however, has that consumer morphed so quickly or become so elusive. It is important for marketers to grasp and understand the key drivers of this new empowered consumer, one who has grown up with brand new perspectives and redefined the interplay of communications, relationships, brands, technology and media. This is Consumer 2.0.