YouTube Gains Online Video Views but Loses Market Share
Dec 10, 2008
The latest online video audience numbers, released today by ComScore, are sort of a good news/bad news scenario for Google.
Tag: comScore
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You Are Now Entering the Touchscreen Smartphone Era
Nov 5, 2009
Touchscreen smartphones are the thing in the U.S. this year, with sales growing so rapidly it would give the Ares I-X a run for its money. And next year the pace of the change is going to be even faster. Welcome to the touchscreen era. Comscore's data looks at the three months ending August of this year versus the same period last year, and the numbers pretty much speak for themselves: Among U.S. smartphone subscribers aged 13 and over, some 33.8 million owned regular push-button smartphones, against 23.8 million owning touchscreen ones. While that data looks stacked in favor of regular push-button phones, check out the growth rate. Smartphone ownership grew a whopping 63% over last year, proving this is the smartphone age all right--dumbphone sales simply can't compete with that growth. And touchscreen smartphone sales exploded 159% at the same time, which is incredible.
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ComScore Prescribes Branded Web Sites As Most Effective For Pharma
Oct 16, 2009
Exposure to online media, including a brand's Web site and online ads, had a significant positive lift on a treatment's awareness and favorability, according to comScore's third annual study, "Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry." The results also showed that visitation to a brand's website generated significant levels of incremental new patient "starts" and refills. The study, performed in conjunction with pharmaceutical marketing consultancy Evolution Road, evaluated the impact of various online marketing activities including banner ads, rich media, search marketing and visits to a brand website on a pharmaceutical brand's awareness, favorability and sales results among both patients and prospects.
ComScore: Forget About Clicks
Oct 2, 2009
It's time for online marketers to forgo click-through rates for a better measure of success, according to new data from comScore in conjunction with media agency Starcom USA and behavioral targeting firm Tacoda. Indeed, the number of people who click on display ads in a month has fallen, from 32% of Web users in July 2007 to only 16% in March 2009. Worse still, an even smaller core of consumers -- representing just 8% of the Internet user base -- accounts for the vast majority, or 85%, of all clicks.
Study: Online Advertising Drives 9% Sales Gain For CPG Brands
Aug 19, 2009
A new study indicates that online advertising boosts retail sales of consumer packaged goods brands by 9% on average -- comparable with the lift from TV ad campaigns. The findings come from comScore and marketing consultancy dunnhumbyUSA based on research involving online campaigns run over three months for a variety unnamed CPG brands.
Industry Mobilizes to Create Measurement System Across All Screens
Aug 17, 2009
In the latest and clearest sign that TV audiences have begun to turn to other venues to enjoy their favorite programs, a large group of advertisers, media conglomerates and ad-buying firms have joined together to create a system to measure viewers across TV, the web and mobile screens. In doing so, the group could end up competing with what is currently the main purveyor of TV-audience data, Nielsen.
Study: ROI May Be Measurable in Facebook, MySpace After All
Apr 13, 2009
Package-goods brands are still cautious about social media, figuring that the return on investment can't be accurately measured. After all, marketing on Facebook or MySpace might generate a conversation but not necessarily a sale. Now, however, a method is emerging to relate one to the other, potentially eliminating a major impediment.
Search Behavior Reveals Personal Impact Of U.S. Financial Crisis
Feb 25, 2009
Yesterday, comScore released a survey that tracked an increase in searchers using terms related to the economic crisis in the major search engines. The premise of the research was that the current economic situation is impacting search behavior, and is a direct reflection of important issues to searchers. Overall, this research, along with data from Google Trends, makes a good case that the U.S. mindset really is changing.
