I noticed Clear has been stealing a page from its competitor Verizon with its creative - or lack thereof. To tout its comprehensive coverage, it uses sprinkles as a metaphor.
Life today can be complicated. The accelerating pace of innovation, ideas and technology, and the pressure to keep up with it all in real time can make just getting by quite an effort. So, people don’t have the time or attention to go out of their way to understand things that are confusing. In fact, the more complicated something is, the greater the need for simpler ways of understanding it.