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Tag: characteristics

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At Issue } essential reading

The Newest Marketing Buzzword? Human.

Rupal Parekh
Sep 20, 2013

Companies Increasingly Trying to Adopt Characteristics of Their Customers in Order to Be More Likeable.

Everyone Is Dysfunctional And That Can Make You Rich

Russ Alan Prince
Jul 16, 2013

Take a look in the mirror. What (not who…what) do you see?

Marketing To Men

Bob Deutsch
Apr 20, 2010

Men are, well, men. They live in the 'now.' They are concrete thinkers that like to consummate, finish. A male axiom is "complete what you set out to do." Men are interested in power and in looking good, even more than being good. In short, that's the nature of beauty for the beast. You cannot market to men the same way you market to women. It's not a simple transformation of changing colors, fonts or packaging. Men and women are different biologically, psychologically and socially.

Why People Fail

Mar 26, 2010

I have been putting a lot of thought into why some people succeed and others fail. It’s easy to put success down to luck or natural talent, but while there will always be an element of that, it does not seem to be “the answer”. There seem to be some ingredients that a lot of folks miss. Education is important, but not in the formal qualification sense but more in the continuously learning sense. We tend though to focus just on the knowledge, there is a gap there that needs to be filled and that is where I think the big gains are made.


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