One of the latest buzzwords clamoring around the cybersphere is 'Cause Marketing.' And there is no shortage of opinions -- or definitions -- for the concept as marketers scramble to incorporate cause-related activities into their strategy, hoping to tap into the halo effects of a goodwill perception in response to overwhelming research indicating that this has become a key influencer in brand affinity, acceptance and buying behavior.
My, how the digital times are a-changin'. We're downsizing to small screens, friending the world, thinking in 140 characters and downloading -- dare I say -- "billions and billions" of apps designed to make everything we do simpler, faster and more convenient (well, we think). And so, only days into 2010, it seems fitting to take a big look over my shoulder (and even into the mirror) and affix labels and buzzwords to our curious stampede to the social media and mobile future. Here's my top 20.
You’re trying to discuss and describe the movement that is social media. Imagine you’re not allowed to say any of the following: You need to join the conversation, It’s about relationships (or people), It’s not about the tools, You need to be listening, Transparency, Authenticity. Can you come up with illustrative ways to describe it’s value without resorting to the lingo and buzzwords we’ve already beat to death?