Davis ThinkingI’m really impressed with this project featuring Bigelow Tea president Cindi Bigelow asking people on the streets of New York who drinks Bigelow tea. Take a look for yourself:
USA Today has made available its own application on the Apple App Store, for the iPhone and iPod touch. Designed and developed in cooperation with Mercury Intermedia of Brentwood, Tenn., the USA Today app -- which is free -- allows users to browse and read stories from all the newspaper's print sections: News, Money, Sports, Life, Tech and Travel. Articles can be shared via e-mail, text message or Twitter, and are automatically saved for later reading.
A week after signing on as the second network partner for Google TV Ads, Hallmark Channel has inked another data deal, this time with Nielsen. The Crown Media property is the first cable network to license the NielsenConnections Brand Target Audience products, which will enable Hallmark to show advertisers who is actually buying the products advertised on it.
The basic premise behind outsourcing is that it's either invisible or irrelevant to end-users, whether consumers or b2b customers. The technology exists to locate any type of production to any place it can be done most cheaply; it doesn’t matter to people who are buying finished products based on the marketing and communications provided about brands. Yet we're seeing hints that those very "back office" qualities not only matter, but that there's no way to keep them secret.
A picture may be worth a thousand words, but the faintest scent can evoke numerous, even conflicting, memories and emotions. No other sense can revive experiences and recollections so vividly as the sense of smell. Words, objects, pictures, scenes, images and songs are not as powerful and dynamic when it comes to recalling cues—even ones buried deep in the human mind—as scents and smells.
Copyright © 2009 Davis Brand Capital. All Rights Reserved.