Walt Disney Co. is making a push to crack a market that few media companies have been able to conquer -- boys aged 6-14. Next month, the company will launch a boy-focused entertainment brand called Disney XD, consisting of a new cable television channel, a comprehensive Web site with games, music, videos and social networking.
Feb 13, 2009
The Walt Disney Company, having won a dominant position in the entertainment industry’s quest to attract young girls, is making an all-or-nothing push into the boy business.
Jan 8, 2009