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Tag: blogging

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At Issue } essential reading

Get the Right People to Notice Your Ideas

Dorie Clark
Oct 9, 2013

It’s a common question: why bother to blog (or use other forms of social media) when it’s so hard to build a following, and you may toil in obscurity for years before finding an audience?

We Owe Everything to Digital

Kathryn Butterfield
Jul 11, 2013

Digital technology has transformed our world, opening up and bringing the everyday to culture and heritage.

It’s Official: Yahoo Is Buying Tumblr For $1.1B, Vows To Keep It Independent

Ingrid Lunden
May 20, 2013

Although both Karp and Mayer are pushing hard on the “we will not screw this up” line, there are of course business reasons behind it.

Tumblr Tests New Tools for Users and Brands

David Teicher
Apr 12, 2012

One of the first clues to Tumblr's future as a business came in February with the launch of "highlighted posts," which allow Tumblr users to pay $1 to gain more visibility for their work. In 2010, Tumblr CEO David Karp told the Los Angeles Times that the thought of ads "turns our stomachs." But can it be a business without them?

Council Created to Regulate Aggregation, Bloggers

Alissa Skelton
Mar 13, 2012

David Carr, media reporter for The New York Times, wrote an article on Monday about a group of editors who plan to establish guidelines for ethical aggregation and blogging and another journalism duo who have created symbols they call the Curator’s Code.

Guillotine Owners Stay Ahead

Oct 5, 2010

I had an inane exchange with a social media consultant on his blog last week that reminded me of a truism: just as the rule for understanding politics is to follow the money, an important quality of social media experience is revealed when you consider the role of the megaphone owner...or, in this case, the guy who operates the guillotine. Our topic wasn't important and the guy is probably an otherwise fine human being; I'm much more interested in what our "conversation" told me about the role of social tools like blogging, especially when they seem to be considered by many people to be viable alternatives to traditional media outlets, or often an outright replacement for them. I'm troubled by that prospect, even as I'm thrilled and encouraged for the future potential applications of social media technology

Know The ‘Why’ Before The ‘How’ Of Social Media

Apr 21, 2010

I was in a Barnes & Noble store recently and noticed a shelf area called “Trends in Business.” On it was one book after the other touting the virtues of social media for marketing purposes. What concerned me was that most of the titles related directly to tools. At least six of them were about Facebook, another six about Twitter, two were focused on blogging, there was one about YouTube, and so on. This was evidence of a focus that, to me, is unhealthy. Consumers are putting much more emphasis on the “how” and less on the “why” … tactics before strategy. I think that is a mistake. It’s classic putting the cart before the horse. Unless you understand why you’re doing something, it makes little sense to learn how.

A Little Less Conversation, A Little More Action

Mar 16, 2010

While I have spent some time pondering social media in 2006, this topic is getting dear to my heart again. Partially because – here at Futurelab - there has been a marked increase in the number of requests from large organisations to help develop a “social media strategy”. This is often accompanied by the words Facebook, Twitter, buzz and monetization. My usual one-line response to these queries is that developing a strategy for social media, is about as useful as developing of a strategy for a fax machine.

Vogue App Turns Ads into Shopping Links

Feb 25, 2010

Vogue readers with iPhones are getting another toy to play with this month. The magazine is launching an application that looks like a fun shopping and styling tool but is actually a savvy way to connect the magazine and its advertisers directly with readers' wallets.

Personal Brands Vs. Company Brands

Jan 22, 2010

Are personal brands of individuals within agencies supplanting the brands of the agencies themselves?Which is more famous on the web? Alex Bogusky or CP+B? Steve Rubel and David Armano or Edelmen? Tony Hsieh or Zappos? I'm not sure that there's a definitive answer to this; it certainly depends on your perspective. But, no matter what the answer is, there is clearly a tension here. It's a fascinating conundrum because as more companies encourage a more open and porous presence, encouraging their employees to tweet and blog on their own profiles, a natural competition will emerge.

Stop Looking for the Next Twitter

Nov 25, 2009

If you are a pundit, or get paid to watch trends, then this message doesn't apply to you. It's your job to go out and find the next shiny object that could influence how we live and do business. But if you're in the trenches of an organization, my advice is to stop acting like or listening to pundits. Stop looking for the next Twitter. Why? It's simple—because the odds are you already have plenty of projects and ideas with proven potential that you need to improve on without worrying about the next thing you'll start. Here are a few thought-starters based on observations I've made about all of "yesterday's Twitters" that need some care and feeding before you start looking for the next Twitter. Perhaps some may hit close to home for you.

The Future of the Embargo

Nov 4, 2009

In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive. In the case of an exclusive, a story is usually packaged prior to official release for one particular writer, fully understanding their style, nuances, and audience. If the story is accepted, it is not pitched to any other media outlets until after the story runs. The benefit for PR is that it can bank on the publishing of a guaranteed, high profile story. The advantage for the reporter is that they maintain a position of authority on that particular event. The con for PR, is that usually, other media properties will forgo participating in the round of coverage because it quickly become old news.

Number Two No Longer Taboo for Marketers

Oct 29, 2009

It's official: The popularization of poop is a solid movement. And marketers smell an opportunity. None other than the New York Times reported last week on the increasing amount of marketing activity being devoted to the "moist toilet-paper category." Wet-wiping is a burgeoning business, and it's not just for babies' behinds any more. That makes sense, as demographic data demonstrates the country is aging. That's why, from Cialis to Activia, a lot of TV advertising now is dedicated to products that harden your tool and soften your stool. So it should come as little surprise that advertisers would be the first to jump on this opportunity to bolster their bottom line. Product needs to move as often as bowels do.

The Compartmentalization Of Language

Oct 1, 2009

I was being interviewed as an expert by an ad agency the other day to help them with their client project and started to talk about how you would choose to text message certain pieces of information rather than make a call to say them. I’m not too sure if I gave agency the sound-bite they were looking for but it got me thinking a little about how we reserve the use of different platforms for different types of communication and it’s understanding this that might help us work out how to manage our information overload and even tackle texting while driving. In my interview I said that you’d never phone someone to say where you were going to be. You would text it because it’s a piece of information that wants to be consumed quickly and possibly referred to later. It will also definitely reach the respondent. A telephone call takes much more time to make, records nothing and there’s a good chance the person at the other end might not pick up.

Social Networking Use Triples from Only a Year Ago

Sep 25, 2009

Obsessed with Facebook? You're not alone. The hours you spend logging on to update your status, post photos, and make comments on friends' walls is not simply a "phase" you're going through which will end sometime soon. It's a ongoing trend affecting everyone these days and it has serious implications for the online advertising industry. According to new figures from Nielsen, the amount of time spent surfing social networking and blogging sites had tripled since last year, suggesting "a wholesale change in the way the Internet is used," says Jon Gibs, VP of media and agency insights at the company's online division.

The Idea That 'Content is King' in Blogging is Total Bullshit

Jun 4, 2009

This is one area of social media and especially blogging that has always irked me. The belief that if you create great content, you are set. That your blog will be inundated with thousands of visitors just dying to get the chance to glimpse your verbal greatness.

SeaWorld Marketing: A Story In Three Acts

May 27, 2009

Earlier this week SeaWorld invited me out for a press event for the opening of their newest roller-coaster, the Manta. Usually, these things involve doing something that would theoretically be fun if it wasn’t for the fact that you have to spend the entire time being pitched.

3 Things You Should Know Before Starting a Blog

May 27, 2009

When you start something new, especially if it's something you've not done before, you really have no idea how you will organize around it. One of the most frequently asked questions - and objections raised - to the use of social media is that of time, or rather lack of.

Best Fits for Social Media in the Sales Cycle

May 12, 2009

These tools we have like blogging and podcasting and video and the use of social platforms are interesting, but to be useful to a sales marketing process, we have to look at where they make the most possible leverage and value.

U.S. Department of Blogging

Christopher Beam
Apr 10, 2009

The Transportation Security Administration might be America's least favorite federal agency. For every discarded 4-ounce bottle, dropped laptop, or missed flight, a furious traveler stands ready to heap abuse on the next TSA employee he sees. And it is the job of Bob Burns, official TSA blogger, to take it.

What An Executive Blog Editor Needs to Know

Mar 28, 2009

I have a list of URLs for projects that I would love to do, if I had nothing better to do. All of these projects are content marketing related. In some cases, I want to write about something like business travel. In other cases, I want to write product reviews. In all cases, these are commercial ventures, and have a revenue plan as well as a larger business goal in mind. The thing is, I have no time to run any of these projects. None. I’m working over 80 hours a week, and these will require more attention than I can give them. The problem gave me something to consider: what I’d want (and by extension, what I feel other people would want) in an executive editor for a blog.

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