I have a list of URLs for projects that I would love to do, if I had nothing better to do. All of these projects are content marketing related. In some cases, I want to write about something like business travel. In other cases, I want to write product reviews. In all cases, these are commercial ventures, and have a revenue plan as well as a larger business goal in mind. The thing is, I have no time to run any of these projects. None. I’m working over 80 hours a week, and these will require more attention than I can give them. The problem gave me something to consider: what I’d want (and by extension, what I feel other people would want) in an executive editor for a blog.
It’s a common question: why bother to blog (or use other forms of social media) when it’s so hard to build a following, and you may toil in obscurity for years before finding an audience?
Digital technology has transformed our world, opening up and bringing the everyday to culture and heritage.
Although both Karp and Mayer are pushing hard on the “we will not screw this up” line, there are of course business reasons behind it.
One of the first clues to Tumblr's future as a business came in February with the launch of "highlighted posts," which allow Tumblr users to pay $1 to gain more visibility for their work. In 2010, Tumblr CEO David Karp told the Los Angeles Times that the thought of ads "turns our stomachs." But can it be a business without them?
David Carr, media reporter for The New York Times, wrote an article on Monday about a group of editors who plan to establish guidelines for ethical aggregation and blogging and another journalism duo who have created symbols they call the Curator’s Code.
I had an inane exchange with a social media consultant on his blog last week that reminded me of a truism: just as the rule for understanding politics is to follow the money, an important quality of social media experience is revealed when you consider the role of the megaphone owner...or, in this case, the guy who operates the guillotine. Our topic wasn't important and the guy is probably an otherwise fine human being; I'm much more interested in what our "conversation" told me about the role of social tools like blogging, especially when they seem to be considered by many people to be viable alternatives to traditional media outlets, or often an outright replacement for them. I'm troubled by that prospect, even as I'm thrilled and encouraged for the future potential applications of social media technology
I was in a Barnes & Noble store recently and noticed a shelf area called “Trends in Business.” On it was one book after the other touting the virtues of social media for marketing purposes. What concerned me was that most of the titles related directly to tools. At least six of them were about Facebook, another six about Twitter, two were focused on blogging, there was one about YouTube, and so on. This was evidence of a focus that, to me, is unhealthy. Consumers are putting much more emphasis on the “how” and less on the “why” … tactics before strategy. I think that is a mistake. It’s classic putting the cart before the horse. Unless you understand why you’re doing something, it makes little sense to learn how.
While I have spent some time pondering social media in 2006, this topic is getting dear to my heart again. Partially because – here at Futurelab - there has been a marked increase in the number of requests from large organisations to help develop a “social media strategy”. This is often accompanied by the words Facebook, Twitter, buzz and monetization. My usual one-line response to these queries is that developing a strategy for social media, is about as useful as developing of a strategy for a fax machine.
Vogue readers with iPhones are getting another toy to play with this month. The magazine is launching an application that looks like a fun shopping and styling tool but is actually a savvy way to connect the magazine and its advertisers directly with readers' wallets.
Are personal brands of individuals within agencies supplanting the brands of the agencies themselves?Which is more famous on the web? Alex Bogusky or CP+B? Steve Rubel and David Armano or Edelmen? Tony Hsieh or Zappos? I'm not sure that there's a definitive answer to this; it certainly depends on your perspective. But, no matter what the answer is, there is clearly a tension here. It's a fascinating conundrum because as more companies encourage a more open and porous presence, encouraging their employees to tweet and blog on their own profiles, a natural competition will emerge.
If you are a pundit, or get paid to watch trends, then this message doesn't apply to you. It's your job to go out and find the next shiny object that could influence how we live and do business. But if you're in the trenches of an organization, my advice is to stop acting like or listening to pundits. Stop looking for the next Twitter. Why? It's simple—because the odds are you already have plenty of projects and ideas with proven potential that you need to improve on without worrying about the next thing you'll start. Here are a few thought-starters based on observations I've made about all of "yesterday's Twitters" that need some care and feeding before you start looking for the next Twitter. Perhaps some may hit close to home for you.
In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive. In the case of an exclusive, a story is usually packaged prior to official release for one particular writer, fully understanding their style, nuances, and audience. If the story is accepted, it is not pitched to any other media outlets until after the story runs. The benefit for PR is that it can bank on the publishing of a guaranteed, high profile story. The advantage for the reporter is that they maintain a position of authority on that particular event. The con for PR, is that usually, other media properties will forgo participating in the round of coverage because it quickly become old news.
It's official: The popularization of poop is a solid movement. And marketers smell an opportunity. None other than the New York Times reported last week on the increasing amount of marketing activity being devoted to the "moist toilet-paper category." Wet-wiping is a burgeoning business, and it's not just for babies' behinds any more. That makes sense, as demographic data demonstrates the country is aging. That's why, from Cialis to Activia, a lot of TV advertising now is dedicated to products that harden your tool and soften your stool. So it should come as little surprise that advertisers would be the first to jump on this opportunity to bolster their bottom line. Product needs to move as often as bowels do.
I was being interviewed as an expert by an ad agency the other day to help them with their client project and started to talk about how you would choose to text message certain pieces of information rather than make a call to say them. I’m not too sure if I gave agency the sound-bite they were looking for but it got me thinking a little about how we reserve the use of different platforms for different types of communication and it’s understanding this that might help us work out how to manage our information overload and even tackle texting while driving. In my interview I said that you’d never phone someone to say where you were going to be. You would text it because it’s a piece of information that wants to be consumed quickly and possibly referred to later. It will also definitely reach the respondent. A telephone call takes much more time to make, records nothing and there’s a good chance the person at the other end might not pick up.
Obsessed with Facebook? You're not alone. The hours you spend logging on to update your status, post photos, and make comments on friends' walls is not simply a "phase" you're going through which will end sometime soon. It's a ongoing trend affecting everyone these days and it has serious implications for the online advertising industry. According to new figures from Nielsen, the amount of time spent surfing social networking and blogging sites had tripled since last year, suggesting "a wholesale change in the way the Internet is used," says Jon Gibs, VP of media and agency insights at the company's online division.
This is one area of social media and especially blogging that has always irked me. The belief that if you create great content, you are set. That your blog will be inundated with thousands of visitors just dying to get the chance to glimpse your verbal greatness.
Earlier this week SeaWorld invited me out for a press event for the opening of their newest roller-coaster, the Manta. Usually, these things involve doing something that would theoretically be fun if it wasn’t for the fact that you have to spend the entire time being pitched.
When you start something new, especially if it's something you've not done before, you really have no idea how you will organize around it. One of the most frequently asked questions - and objections raised - to the use of social media is that of time, or rather lack of.
These tools we have like blogging and podcasting and video and the use of social platforms are interesting, but to be useful to a sales marketing process, we have to look at where they make the most possible leverage and value.
The Transportation Security Administration might be America's least favorite federal agency. For every discarded 4-ounce bottle, dropped laptop, or missed flight, a furious traveler stands ready to heap abuse on the next TSA employee he sees. And it is the job of Bob Burns, official TSA blogger, to take it.