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Tag: benefits

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At Issue } essential reading

Opportunities for Brands in Social Games

May 11, 2010

With Zynga, creator of FarmVille, recently valued at $4 billion dollars and established game companies such as Electronic Arts jumping on board, games are becoming a legitimate interactive social channel for the masses. Why Would Your Brand Consider Partnering With A Social Game?

Data, Data Everywhere

Kenneth Cukier
Mar 1, 2010

All these examples tell the same story: that the world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account.

How Companies Are Benefiting From Web 2.0

McKinsey Global Survey Results
Sep 18, 2009

Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are.

Marketers Need To Highlight Innovative Benefits

Jun 3, 2009

Although consumers may be cutting back on their consumer electronics purchases, they may be more willing to pay a premium for devices with clear innovative benefits, according to online electronics resource Retrevo.

Is Twitter Revolutionizing CRM?

Apr 16, 2009

The toll-free number. The email to tech support. The Tweet? Is Twitter the natural evolution of customer service? The immediacy and transparency of tweeted support is all the rage, with defined case studies (@ComcastCares, @JetBlue) and emerging software to enable and track it.

Benefits Vs. Price: Advertising Strategy In A Recession

Apr 8, 2009

In an economic downturn of such weight and impact as this, now being referred to as the "Great Recession" due to our love for branding our own historical periods, how does a mass-market consumer brand react to ensure success? I've been paying close attention to various answers to this question over the last few months, and I've learned there are two distinct camps of response. They are diametrically opposed in process and structure, but each can be successful in its own right.

Best Buy Connects Green With Thrift

Jan 28, 2009

Best Buy is expanding its recycling program to all U.S. stores next month, and while it will charge $10 for many items, it will also reward customers with a $10 gift card. Experts say the move shows how important it is to link doing the right thing with the immediate impact of cost benefits for consumers.


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