UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

Tag: automobiles

Davis ThinkingDavis Thinking

No posts in Davis Thinking for this tag.

At Issue } essential reading

What If Your Autonomous Car Keeps Routing You Past Krispy Kreme?

Patrick Lin
Jan 22, 2014

Is this future scenario convenient—or creepy? It’s one thing if a car’s driver-drowsiness detection system (which exists today) sees that you’re nodding off and suggests coffee. But to make your automated car divert from its usual course because some advertiser paid it to do so, well, that sounds like a mini-carjacking.

Google’s Car Guru Talks About a Future of Wildly Safe Roads

Damon Lavring
Jan 15, 2014

Sebastian Thrun is the godfather of the autonomous car. His work for Google X — the skunkworks program that also created Glass — was the catalyst for the search giant’s push to produce a fleet of self-driving vehicles that have racked up hundreds of thousands of miles on public roads.

Out with the old for Buick

Bernard Simon
Oct 19, 2010

Many North Americans would scarcely believe their ears if they heard what Gina Burton has done. A Toronto mother of two in her early 50s, Ms Burton drove a Volvo for 10 years. But, she says, “I just don’t think that the last Volvo drove as well as the others.” So in August, she traded in her Cross Country estate for a Buick Enclave, one of GM’s upscale crossover sport-utility vehicles.

Virtual Dashboards: The Next Must-Have?

Joseph B. White
Jan 20, 2010

Your iPhone operates by the touch of your fingers. Why not your car? Auto makers are starting to roll out a new generation of dashboard technology that substitutes touch-sensitive pads and displays for knobs and switches and videogame-style graphics for drab two-dimensional displays. Technology created to power games, mobile phones and computer displays is now being adapted—and often significantly improved—for those two-ton hand-held devices that come with four tires and leather seats.

BMW Pumps Diesel

Aug 11, 2009

For many Americans who came of age in the ‘70s, diesel is a dirty word. BMW, however, is looking to change consumers' perceptions by prepping a new campaign designed to sell drivers on a cleaner-burning, eco-friendly fuel that doesn’t get in the way of performance. As part of its “EfficientDynamics” initiative, the automaker this month will launch a multi-platform effort promoting the 335d sedan and X5 xDrive35d crossover.

Building a Brand vs. Building a Business

Al Ries
Aug 10, 2009

Are you building a business? Or are you building a brand? Silly questions, you might be thinking. Naturally, you are trying to do both. But that might be a mistake. What's good for the business is not necessarily good for the brand. And vice versa.

My Saab Story

Mar 26, 2009

Barring some unexpected intervention, Saab seems poised to recede into history, sucked down by the larger recession and the brand's unfortunate association with General Motors, one of America's biggest losers.


Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.