"Shop in Your Own Closet!"
Jan 15, 2009
As the economy lurches, glossy magazines scramble to downsize a luxury-living message for an anxious readership.
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At Issue } essential reading
After a Brutal Year, Marketers Regroup to Share War Stories and Ideas
Nov 6, 2009
A year ago, 1,200 executives in marketing, advertising and the media attended an annual conference that by coincidence took place a month after the financial crisis began. Together, they stared into the abyss, wondering what conditions would be when — or if — they met again. The sky has not fallen, at least so far, and most of those executives are now gathering for the 2009 conference. Many of them are saying, “What a difference a year makes.” Others, however, are wondering, “What difference does a year make?”
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Remixed Messages
Jul 5, 2009
A blunt slogan and a simple image: these basic elements of persuasion, protest, propaganda or making a point have been used in tandem and to great effect for as long as anyone reading this has been alive. Presumably, these messages have always been received in a variety of ways. But these days, it seems, when a slogan and an image reach a significant audience, that’s not the end of the process. In fact it’s just the beginning.
