How Social Media Could Have Saved FlyClear

This is the sad story of a company that died. Actually, it's more of a question of how it could have been saved. I'm talking about the now defunct FlyClear service run by a company called Verified Identity Pass that launched in nearly 20 airports across the country with a paid service that promised a way to avoid the travel lines at security with a dedicated "VIP" line. The reasons for their demise are relatively easy to understand ... as the number of travellers has reduced, the lines too have reduced and fewer people are seeing the value of paying $99 or more per year to access these special lanes.