Whether you think digital agencies are "ready to lead" or not, failing to bring a digital mindset to marketing and communications challenges is no longer an option. Yesterday, Ben Malbon tweeted a quote by Garrick Schmitt from the Razorfish FEED 09 Report: "Brand marketers neglecting digital is akin to showing up to a cocktail party in sweatpants." This reminded me of the Shel Silverstein poem and illustration above (which Johanna helped me to track down). The digital age is here. And it's permanent. This means that regardless of whether your career has been labeled digital or not, it is essential that you bring a digital mindset to all of the work that you do. This is beyond tools, platforms, and capabilities. This is a new way of understanding our world that changes every aspect of our work.
Nov 18, 2009