Yellow Pages Sends Old Logo Walking, Embraces New Logo, Branding

One of the classic taglines in marketing today is "Let your fingers do the walking," with the recognizable Yellow Pages 'walking fingers' logo. This is all changing in Canada as the Yellow Pages enter the digital age. There will be "More Yellow, Less Pages" and the new logo will not include an open book. The former Yellow Pages logo is pictured at right, as the new one is unavailable.