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Tag: Yahoo

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What the New Facebook Says about Web 2.0

Monday, September 15, 2008

Old Facebook was charming. It was simple. It did a job nothing else had done. I liked the odd tidbit updates from friends and colleagues, the new form of autobiography, the passionate grouping of wing nuts and dilettantes alike. Mostly, I liked that it was, in its own words, “a social utility.” It was helpful, and it performed. Then along came Microsoft with a huge infusion of cash and, it seems, clunky PC-world inefficiency and “more is better” ideology. So now we have the “New Facebook.” A fix without a problem. A mousetrap with no rodent. And, I would suggest, a business model without a business.

Yahoo Doesn’t Know Search Stats from a Hole in the Ground

J. Kristin Ament
Monday, March 24, 2008

Once in a while, I feel compelled to Yahoo! for a search. One may wonder why. It’s not like the lederhosen are particularly slimming. But there is one part of the Yahoo home page that continues to frighten and intrigue.

Lamenting the Demise of Infectious Jingles

Tuesday, August 7, 2007

Today it seems the jingle is considered a quaint, outmoded branding device. But I believe the right jingle or tonal identity can be pure marketing gold.

At Issue } essential reading

The Evolution of 18 Major Brand Logos From 1886 to Today

Tim Nudd
Mar 21, 2014

Logo lovers, here's your Friday roll in the hay—an infographic charting the evolution of 18 big-company logos, beginning with Coca-Cola in 1886 and Pepsi a decade later, and continuing through the Yahoos and Googles of the late 20th century. As a bonus, there's a section at the bottom called "Did You Mean to Do That?"—showing some unfortunate logos, most of which seem to evoke images of pedophilia.

Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook

Josh Constine
Feb 26, 2014

You grow old, you slow down, and you die. That is, unless you can inject some fresh blood. After watching the last generation of tech giants wither or stagnate, today’s juggernauts are relying on acquisitions to keep them young and relevant. Check out the interactive infographic below to compare the size, frequency, and focus of the last 15 years of acquisitions by Apple, Amazon, Google, Yahoo, and Facebook.

The newsonomics of “Little Data,” data scientists, and conversion specialists

Ken Docter
Oct 21, 2013

The world’s top newspaper companies are realizing they need to invest heavily in data analysis to maximize their business opportunities.

Check Out The Top 100 Beloved Brands in The Last Decade

Christopher Heine
Oct 10, 2013

Yahoo, Google, Sony rate high, guess who's No. 1.

Yahoo Unveils New Logo: "Whimsical, Personal and Proud"

Addy Dugdale
Sep 5, 2013

After 30 days of testing various different designs, the firm has finally landed on one.

Where the Real Money Is Going in Online Advertising

Tim Peterson
Aug 8, 2013

For all the hand-wringing over automated ad buying systems and mobile devaluing publishers' real estate, a number of online properties can still fetch top dollar.

Yahoo And Google Are Both Spending Big Money On Acquisition Sprees

Rip Empson
Jul 29, 2013

There’s been a lot of buzz about Yahoo’s new role as an acquisition hound of late, and Mayer’s attempts to turn the beleaguered giant into a mobile-first company and energize its ranks with young, acqui-hired talent. But Yahoo isn’t alone in its pursuit of “serial acquirer” status.

The Marissa Mayer Method: 5 Steps To Kick-Starting The Yahoo Culture

John Kotter
Jul 18, 2013

Mayer has provided some decent examples of ways to turn a company culture around – despite what the media’s had to say.

Facebook, Apple, Microsoft, Skype & Yahoo Hit With Prism Data Protection Complaints In Europe

Natasha Lomas
Jun 26, 2013

The European data protection activists behind the Europe v Facebook (evf) campaign group, that has long been a thorn in Facebook’s side in Europe, have filed new complaints under regional data protection law targeting Facebook, Apple, Microsoft, Skype and Yahoo for their alleged collaboration with the NSA’s Prism data collection program.

It’s Official: Yahoo Is Buying Tumblr For $1.1B, Vows To Keep It Independent

Ingrid Lunden
May 20, 2013

Although both Karp and Mayer are pushing hard on the “we will not screw this up” line, there are of course business reasons behind it.

The Platform Ecosystem Wars: Rome Is Burning

Keith Teare
Aug 3, 2012

There are common themes underlying the three major players struggles with how to grow revenue, particularly mobile revenue, while their web traffic is declining as a percentage of the total. They are all in a life or death fight, both with each other, but more importantly with the emerging mobile ecosystem, largely dominated by Apple.

Bing Strips Down Results Page To Make Google Look Like “Search Overload”

Josh Constine
May 2, 2012

While Google keeps cramming its search results pages full of tools and social content, today Bing confirmed with me the full roll out a redesigned search results page that completely clears the left sidebar, and replaces the tabbed header with a cleaner set of links.

‘Ford’ of Tech Companies, AOL, Must Keep Innovating, C.E.O. Says

Amy Chozick
Dec 7, 2011

It’s not easy being the Ford Motor of the Internet. And that, in short, is the predicament facing AOL, according to its chief executive, Timothy M. Armstrong, who spoke Tuesday as part of the three-day UBS media conference in New York.

Yahoo Changes Search in Bid to Differentiate Itself From Google

Oct 7, 2010

One of the deep ironies around Google's near-monopoly over the search industry is that its spare interface and text-based aesthetic has made the act of searching a commodity exercise -- most users don't notice (or care) how they arrive at their digital destination. Yahoo aims to change that perception, as well as make a dent in Google's dominant market share, with a heavily revised search product it released Thursday.

For All its Might, Google is No 'Product-Killer'

Jul 26, 2010

Google has invested billions of dollars building dozens of different products across a wide swath of the technology industry, from productivity tools to mobile phones to e-commerce. As a result, many tech companies large and small have to think about a "Google plan" -- what to do if Google suddenly gets into their line of business? It's the same way companies used to worry about Microsoft during the last tech boom.

Yahoo Posts Flat Results for Second Quarter

Jul 21, 2010

Despite having more aggressively mounted an original-content strategy this year, Yahoo posted middling revenue for the second quarter, booking $1.13 billion, representing a 0.7% drop from the same period last year. More tellingly, that figure is down 16% from 2008, suggesting the portal giant hasn't fully recovered from the recession's effects on digital advertising.

Starbucks Free Wi-Fi Now Available In U.S. And Canada

Jul 1, 2010

Today is the first of July and that means that Starbucks’s no-charge, registration-less and limitation-free Wi-Fi initiative officially goes live at all U.S. and Canadian retail stores. Starbucks first revealed the news a little more than two weeks ago. CEO Howard Schultz also announced that the company is working on its own Starbucks Digital Network in partnership with Yahoo.

Starbucks Announces Free Wi-Fi, Proprietary Content Network

Jun 15, 2010

Starbucks’ coffee drinks have become synonymous with the high costs consumers are cutting back on these days, but at least the Wi-Fi connections in its stores will no longer require a credit card. Starting July 1, Starbucks will let anyone connect to its Wi-Fi network for free. This fall, the company will add a content network called Starbucks Digital Network, in partnership with Yahoo and other sites, which will include local content you won’t be able to read anywhere else. Both offerings will be free.

AOL To Hire 'Hundreds' Of Journalists, Reorganize Content Division

Jun 9, 2010

AOL is planning to hire hundreds of journalists, editors and videographers in the coming year as it builds out its content-first business model. David Eun, president of AOL's media and studios division, is expected to announce the push in an all-hands meeting of the group in New York today when he lays out his strategy for the unit that will include grouping all the sites into 17 "super-networks."

Yahoo to Roll Out New Facebook Integrations

Jun 7, 2010

Yahoo Inc. will soon roll out new ways to view content from Facebook Inc. across its websites, according to people briefed on the matter, as it aims to prevent Yahoo users from defecting to the social network. As part of a partnership with Facebook announced last December, Yahoo will begin allowing users to view their stream of Facebook updates—which Facebook calls the "news feed"—from Yahoo.com and Yahoo Mail, these people said. The company will also more easily allow users to post actions they take on Yahoo, such as uploading a photo to Yahoo's photo service Flickr, back on Facebook, these people said.

Facebook Makes Gains in Web Ads

May 12, 2010

Facebook Inc. is catching up to rivals Yahoo Inc. and Microsoft Corp. in selling display ads. In the first quarter, Facebook pulled ahead of Yahoo for the first time and delivered more banner ads to its U.S. users than any other Web publisher, according to market-research firm comScore Inc.

Yahoo’s New Ad Disses Google, Glorifies The Web Portal of Old

May 6, 2010

Yahoo launched a new $85 million ad campaign, aiming to promote Yahoo as the single destination for all your online needs. Their slogan: “Your favorite stuff all in one place. Make Yahoo your home page.” Their first target: Google.

Dear Foursquare: This Is Not the Right Time to Sell

Apr 19, 2010

It’s undeniable: Foursquare (Foursquare) has been on fire in a way that no startup since Twitter (Twitter) has come close to achieving. It’s changing the world and acquiring new users at a rapid place, so perhaps that’s why it doesn’t surprise us to learn that Yahoo is trying aggressively to acquire Foursquare. According to Kara Swisher of AllThingsD, Foursquare and its founder Dennis Crowley have two options: raise more money from venture capital firms that would value the company at around $100 million, or be acquired by Yahoo for $125 million or more.

Provoking Google And Yahoo

Mar 31, 2010

Tim Cadogan, chief executive officer of Pasadena open-source ad server OpenX, is aiming to shake up the advertising war between Google and Yahoo by taking the fight off their turf. Cadogan is teaming up with Orange-France Telecom ( FTE - news - people ) Group to create a new OpenX-powered advertising exchange to serve all of Europe. The ad exchange, rolling out this summer, will be similar to Wall Street's electronic trading system. Marketers will have the power to bid on ad space available through Orange, a telecommunications company that doubles as an advertising network, and reach Orange's 340 million monthly unique users in 32 European countries.

Yahoo's Display Ad Target: Neighborhoods

Mar 23, 2010

National advertisers spend more than $120 billion on advertising in local markets and Yahoo wants it. This year the Sunnyvale, Calif., company's sales reps are going after big companies with outlets that advertise in local newspapers and on regional radio stations and Web sites. These marketers include Dunkin' Donuts, Burger King, Pizza Hut, State Farm Insurance and Home Depot. The list goes on and Yahoo intends to call every advertiser on it, offering them the opportunity to target regionally and reach millions of people online.

Google vs. Yahoo: Who Has the Right Social Strategy?

Mar 9, 2010

Facebook; Twitter; LinkedIn; YouTube; Wordpress: these companies, built from the ground-up, are mainstays in social media. None of them were created by a large tech company, and all but one remains independent. It’s an interesting phenomenon, when you think about it. Large tech companies have had limited to no success creating their own social media home runs. In an era where communication is increasingly taking place on these channels, the inability of these digital giants to build social networks is rather striking.

Yahoo! Pitches Scale To Advertisers. To Consumers, It's Personal

Mar 2, 2010

Yahoo!, which will celebrate its 15th year in business on Tuesday, is pitching the "science, art and scale" of its enterprise to advertisers. Carol Bartz, company CEO, is working with marketers, including Wal-Mart and TurboTax, to develop advertising and content tailored to specific audiences they want to reach. "We need ads to engage an audience because we want that audience to stick around," Bartz on Monday told a group of advertising and media executives assembled for an American Association of Advertising Agencies (aka the 4A's) conference in San Francisco.

Yahoo Wins Walmart's Biggest Online Ad Campaign

Mar 2, 2010

Yahoo attracts a lot of moms and is winning over at least one big company that wants to reach them: Walmart. The No. 2 search giant partnered with Walmart in the retail chain's single-largest digital ad campaign that rolled out in mid-February and will continue throughout the year. Yahoo and Walmart created three branded Web entertainment channels that target moms through articles and videos on home improvement, personal makeovers and cooking tips. Walmart's name pops up in video pre-roll and on the side panel of each Web page. The company also plans to sponsor Yahoo's future holiday content.

The Steady, Efficient Decline Of Yahoo

Michael Arrington
Feb 28, 2010

Efficiency is a business school idea that suggests a company is running smoothly. It’s absolutely terrific when you’re talking about a coal mining operation or a Supercuts. But when it comes to a company like Yahoo, it’s not a positive. The Internet is still in its wild west days, and the “ready, fire, aim” game plan of Facebook and the other young guns is eating their lunch. Even the massive Google is still trying to shake things up with new and controversial products. Yahoo’s strategy seems more like “ready, aim, aim, aim, aim…”

Real Brand Opportunities in a Virtual Economy

Jennifer Bartlett
Feb 8, 2010

Chances are, a good portion of your target audience is actively engaged in online games. And if they're there, you should be there, too. Gamers are not passive observers; they're active and motivated participants. Brands have a chance to be part of that experience -- often in the very moment when players are willing to give something to get ahead in the game. This is a level of attention that few, if any, other media can offer.

What Your Choice of Search Engine Says About You

Michael Bush
Feb 5, 2010

What does your search engine say about you? Well, if it's Bing, you're probably an early adopter, but you also visit, shop and ultimately make purchases from Walmart more than other search-engine users. Google searchers, on the other hand, are partial to Target and Amazon, and Yahoo searchers have a strong preference for wireless service from AT&T and Sprint.

Element of Choice Draws In Online Viewers

Suzanne Vranica
Feb 4, 2010

Aiming to wrest more advertising revenue from online video, several companies, led by ad giant Publicis Groupe and including Microsoft, Yahoo, CBS and Hulu, have spent the past year testing online-ad formats to figure out what consumers want. It turns out they want choice. Tests found that "ad selector," a format that lets online-video watchers pick one of three companies' ads to watch, outscored other ad formats, including the much-maligned "pre-roll" ads that consumers are often required to see before viewing online video clips.

Ad Networks Multiply: What's The Difference?

Jan 28, 2010

The new report from the Pew Hispanic Trust -- Latinos Online -- shows that 64% of all U.S. Hispanics use the Internet and that foreign-born Latinos have crossed the tipping point with 52% online. As the Hispanic audience grows, they seek new content and increasingly find and regularly visit foreign web sites.

Real-Time Search Fills Internet With Garbage

Jan 27, 2010

There's no such thing as real-time search. Without the context behind the status updates on Twitter and Facebook, the characters and words strung together in semi-quasi-sentences reflect a bunch of data points -- or garbage in an endless chain of gibberish. Now that Google, Microsoft, Yahoo and others have figured out a way to make the Internet come alive as events happen, the next challenge will become filtering the garbage that real-time search creates.

Yahoo in Fight to Keep Up with Sleeker Rivals

Jan 25, 2010

In 1999, the personalised “My Yahoo” homepage won a technical achievement prize at the Webby Awards in San Francisco. A decade later, however, the family of websites devoted to news, entertainment, finance and sports content is struggling to keep up with its web rivals Google, Facebook and Twitter.

Yahoo ‘Reckless’ for Backing Google

Jamil Anderlini
Jan 18, 2010

Yahoo’s Chinese partner issued a scathing criticism of the US technology company at the weekend, calling it “reckless” for publicly supporting Google’s threat to quit the country in protest over a wave of Chinese cyberattacks. Alibaba Group, in which Yahoo holds a 40 per cent stake, said it had “communicated to Yahoo that Yahoo’s statement that it is ‘aligned’ with the position Google took last week was reckless given the lack of facts in evidence. Alibaba doesn’t share this view”.

CMOs: Where Are You On Twitter?

Laurie Burkitt
Jan 14, 2010

When Barry Judge, chief marketing officer of Best Buy, started his Twitter feed in mid-2008, he was anxious. He recalls fretting: "What if my tweets are boring, and what if no one follows me?" He had worked at Best Buy for more than eight years at that point but he was a social media neophyte. Now Judge finds himself tweeting a couple times a day. He has nearly 14,000 followers. Now he can't imagine doing his job without using social media, which he uses to communicate with Best Buy colleagues and customers.

U.S. Holds Fire in Google-China Feud

Jay Solomon, Ian Johnson and Jason Dean
Jan 14, 2010

U.S. government officials and business leaders were supportive but wary of taking sides in Google Inc.'s battle with China, a sign of the delicate tensions between the growing superpower and the West. The White House said it would wait to comment until China responded to Google's threat to bolt from China, over censorship and alleged cyber spying. Commerce Secretary Gary Locke called Google's charge that it and dozens of companies were hacked "troubling" and encouraged China "to work with Google and other U.S. companies to ensure a climate for secure commercial operations in the Chinese market."

Yahoo's Brilliant Holiday Marketing Stunt

Dec 29, 2009

Yahoo's expensive "It's Y!ou" ad campaign is terrible, but here's a marketing winner. On Dec. 23, Yahoo sent employees to the San Francisco and San Jose airports to pay for airline customers' baggage fees, NBC Bay Area reports. Yahoo rep Meg Garlinghouse called the stunt "one small act of kindness.

Search, but You May Not Find

Dec 28, 2009

As we become increasingly dependent on the Internet, we need to be increasingly concerned about how it is regulated. The Federal Communications Commission has proposed “network neutrality” rules, which would prohibit Internet service providers from discriminating against or charging premiums for certain services or applications on the Web. The commission is correct that ensuring equal access to the infrastructure of the Internet is vital, but it errs in directing its regulations only at service providers like AT&T and Comcast. Today, search engines like Google, Yahoo and Microsoft’s new Bing have become the Internet’s gatekeepers, and the crucial role they play in directing users to Web sites means they are now as essential a component of its infrastructure as the physical network itself. The F.C.C. needs to look beyond network neutrality and include “search neutrality”: the principle that search engines should have no editorial policies other than that their results be comprehensive, impartial and based solely on relevance.

Yahoo Is Latest Brand To Join Random Acts

Dec 23, 2009

Looks like Yahoo is the latest marketer to jump on the resurging "Random acts of kindness" bandwagon, announcing a year-end giving campaign called "You in?" This month, both Clinique and Macy's asked people to commit these random acts on behalf of their brands. And in recent months, Cosmopolitan partnered with Estee Lauder for its Cosmo Karma project, and Servus Credit Union, a Canadian bank, handed out $200,000 in $10 increments to finance small good deeds. Experts expect to see more marketers work the "Random Acts" thinking, a phrase that last soared in popularity in the mid-'90s, into their cause-related efforts.

Google And Bing Keep Rising While Yahoo Drops Again

Dec 16, 2009

For those keeping score, here’s how the rankings of search engines have changed since Microsoft entered the race with Bing six months ago. Google, of course, remains the runaway leader and there are no signs that its market share will do anything other than keep inching up. It went from 65 percent in May to 65.6 in November, according to data released by comScore to analysts late on Tuesday.

Yahoo Encourages "Kindness," Internet Usage

Dec 10, 2009

You In? Yahoo wants to know. This week Yahoo launched, the “You In?” campaign, which asks users to “create a ripple of happiness” by performing a random act of kindness. Visitors to kindness.yahoo.com can update their Yahoo status with charitable acts and encourage friends to participate in the spirit of the holidays. The campaign incorporates Yahoo’s photo sharing property Flickr, where users can upload photos of their generosity. In the spirit of giving back, Yahoo also encourages individuals to donate to Network for Good, Global Giving, and DonorsChoose.

AOL-Time Warner Divorce Is Official

Dec 10, 2009

AOL is on its own. After seven months of preparation, AOL is set to be officially independent of media giant Time Warner Inc., closing the book on their disastrous 2001 merger and opening a new chapter for the struggling Internet company. AOL Inc. will be a slimmer, more focused company, preparing to battle against Google Inc., Yahoo Inc. and Microsoft Corp. in the $29 billion U.S. market for online advertising. It is betting on a strategy centered on becoming the top creator of news, information, entertainment and other digital content.

Oodles Love Google, But Wouldn't Exactly Call It 'Fun'

Nov 19, 2009

Drum roll, please. Search engine Google topped Forrester Research's survey of consumers' favorite online brands, though respondents ranked the company low on qualities like "trustworthy," "relevant" and "fun." Forty-four percent of consumers rate Google as their favorite online brand in 2009, compared with 36% in 2007. The search engine dominates in wealthy homes. Fifty-five percent of those bringing home more than $100,000 annually rank Google No. 1. It appears relevance is still a weakness for search engines. None ranked above 35% in this category. In fact, only 25% of Google fans rate the engine as relevant. That's a category where Yahoo and Microsoft inch ahead at 33% and 30%, respectively. Meanwhile, only 35% of Google fans view the brand as trustworthy and reliable, while only 6% of YouTube fans say that company had the same attribute.

Yahoo Rebrands Its Right Media Exchange as Premium

Nov 16, 2009

Yahoo's latest brand overhaul? Taking its ad exchange up market. Today the online portal will start to reposition Right Media Exchange to agencies and ad networks as a "premium exchange" in the hope that major advertisers will feel safe buying inventory. At the same time, it will try to shed a reputation that the trading platform is full of ad networks that are just dealing inventory back and forth in an arbitrage model.

New Study Reveals Surprises In How People Share

Nov 16, 2009

We’re starting to see an interesting by-product of cool social media tools emerge: Research pulled from user data. One such effort, a new study released by SocialTwist, makers of the content share widget Tell-A-Friend, reveals some interesting facts about how people share information online. You can see the report in its entirety on the SocialTwist website.

3 Flavors of Social Search: What to Expect

Brynn Evans
Nov 13, 2009

With Google's Social Search experiment, Bing's integration with Twitter and Yahoo!'s partnership with One Riot, social search clearly has both potential and momentum. But what will social search look like, and will it help us search better? And if it will, how?

The Rapid Evolution of Search

Nov 10, 2009

Over the past several weeks, leaders in the search industry launched an aggressive, very public series of campaigns designed to capture the elusive future of search mind and market share. The accelerated evolution of “real-time” search, introduced to us mostly through the adoption of Summize, which was eventually acquired to now serve as Twitter search, inspired both Google and Bing to release new iterations of its search engine to now include live Twitter results. Bing also announced a deal with Facebook to include status updates and shared content that were intentionally earmarked for public consumption – although this is expected to go into effect at a later date. Each announcement was strategically timed to release during the prestigious Web 2.0 Summit in San Francisco while the technology world focused on tomorrow’s trends discussed during the show. With the great deal of attention thrust upon these two industry giants, Yahoo is now rumored to also have a real-time strategy in the works. Unlike Bing and Google however, Yahoo is potentially seeking to either partner with or acquire a current real-time search player.

Google Set to Acquire AdMob for $750 Million

Miguel Helft
Nov 10, 2009

In a push to expand its digital advertising empire to cellphones, Google has agreed to acquire AdMob, a fast-growing mobile advertising start-up, for $750 million in stock, the companies said Monday. AdMob is one of the top sellers of banner ads on iPhone applications and Web pages that can be retrieved from mobile phones. The acquisition could help establish Google as an early leader in the small but rapidly expanding mobile phone advertising business.

HTC Gets You

Nov 10, 2009

Ever since Yahoo introduced its "It's y!ou" campaign last September, it seems like we've been getting "you-ed" up the wazoo in advertising. Granted, technology is having a customizable moment and the use of the y-word reflects this. But there's more than one layer of irony in multiple advertisers attempting to target millions of people with messages about their individuality.

Yahoo in Branded-Entertainment Deal

Oct 22, 2009

GroupM Entertainment has announced a partnership with Yahoo to develop multiple branded-entertainment series, which will be distributed on several top Yahoo properties, including Yahoo Sports, Yahoo News and Yahoo Finance. Though the two companies have yet to green light any particular series or sign specific sponsors, several series concepts are being discussed. Among the projects in development is a pair of reality series, including a show centered on a band on tour titled The Rock 'n Roll Jet Plane! and one tracking two unemployed people as they search for jobs in each of the 50 states called Now Hiring: The Great American Job Search.

Business Spending Looks Up

Timothey Aeppel, Cari Tuna & Justin Lahart
Oct 21, 2009

Big companies that sell to corporate customers are growing more bullish about their prospects for 2010, a sign that a revival of business investment could buoy the sluggish U.S. economy in coming quarters. Reporting on results for the latest quarter, bulldozer maker Caterpillar Inc. and hydraulic-parts maker Parker Hannifin Corp. on Tuesday joined a chorus of companies that are saying the worst of the recession is past and customers are buying anew rather than simply drawing down inventories.

Online Advertising Spending Expected to Be Down for 2009

Oct 20, 2009

2009 was a bad year for online advertising, too. This year figures to be the first down year for online ads since 2002, the hangover from the internet-bubble years.Spending on online advertising is expected to come in at $22.8 billion in 2009 in the U.S., down 2.9% from a year ago, due to steep declines in sponsorships, classifieds and e-mail advertising, according to a projection from eMarketer issued today. Banner ads were virtually flat with 2008. The lone bright spot: search, which will grow 4% overall, proving itself the most resilient and counter-cyclical form of online marketing. Video also grew, but it's still too small a category to make a difference in the overall numbers.

Google on Search: Size Doesn't Matter That Much

Oct 13, 2009

You didn't think Google was going to take the Microsoft-Yahoo search deal lying down, did you? The Mountain View, Calif.-based giant hasn't taken an official position on the proposed deal, but it is quietly disseminating a view to regulators, politicians, analysts and journalists: that the need for scale is not a valid case for approving Microsoft's search deal with Yahoo. This, of course, is the core argument in favor of the deal: that Microsoft and Yahoo cannot compete effectively against Google in search on their own and that their deal would make the search market itself more competitive.

AOL, Yahoo Face Off to Impress Madison Avenue

Sep 25, 2009

The rivalry between AOL and Yahoo is on prominent display this week, as the two struggling Internet companies compete for advertising dollars on Madison Avenue. They are pouring on the glitz as they vie for the attention of thousands of ad-industry professionals at the Advertising Week conference in New York. Marketers typically don't negotiate specific deals to buy ad space or time during the annual event. But media companies use it to tout themselves to the many ad agencies and advertisers in attendance, including Coca-Cola, Procter & Gamble, Verizon Communications, Bank of America and MasterCard Worldwide. The aim is to establish relationships and secure business down the road.

Yahoo Brands Flickr; Users Retaliate

Sep 25, 2009

It appears that a few days ago there was a slight change to Flickr’s logo: an addition of a small Yahoo logo to the right side so it reads “Flickr from Yahoo.” In response, many Flickr users have taken to the photo-sharing site’s forums to express their horror at Yahoo’s branding on Flickr. The underlying fact is that Flickr users, many of whom are techy hipsters, just don’t mix well with “middle America Yahoo” as Bartz put it a few days ago at the unveiling of Yahoo’s $100 million marketing campaign about “Y!ou.”

Yahoo’s New Campaign Emphasizes User Preferences

Sep 23, 2009

Since Carol Bartz became chief executive of Yahoo in January, she has struggled to get past the image of the Internet portal as a beleaguered company that has been outsmarted by nimbler rivals and is fighting for survival. Yahoo has about 580 million visitors around the world every month, and at a news conference Tuesday Ms. Bartz lightheartedly berated reporters for being so cynical about its business prospects. Now Ms. Bartz is introducing a global branding campaign to underscore Yahoo’s strengths with consumers and advertisers. Backed with a budget of more than $100 million over the next 15 months, the campaign is the biggest for the 14-year-old company and the first that is global in scope.

TV Shapes Up as Web Battleground

Sep 23, 2009

Convergence between the television and the home computer -- a holy grail of the digital age -- has largely eluded the industry, but the living-room screen is now emerging as a key battleground for software and Internet companies. Improvements to the processors in TV sets are making it feasible to run Web applications on a TV without the need for a special set-top box, such as those offered by TiVo Inc. or Apple Inc. While challenges remain, including technical issues and the reluctance of parts of the entertainment industry, companies are building chips and Web browsers for TVs, and others such as Yahoo Inc. and Adobe Systems Inc. are developing Web applications that can be accessed on a new generation of TV sets.

Yahoo! Seeks To Boost Image And Awareness

Sep 15, 2009

Yahoo! is searching for a better image. Eager to remind Internet users and marketers that Yahoo! is a powerhouse brand, the company next week plans to kick off a marketing blitz that is likely to include TV, online and print ads. It will discuss the campaign next Tuesday during Advertising Week in New York City. Yahoo! aims to remind marketers that, while it's not the No. 1 populated site, it still grabs 578 million unique visitors per month. The goal: to gain a bigger share of the estimated $21 billion that will be spent this year on display ads.

After Microsoft-Yahoo Deal, SEO Isn't Just About Google Anymore

Aug 31, 2009

It will be at least nine months -- and probably closer to a year -- before Microsoft takes over Yahoo's search infrastructure, theoretically consolidating 28% of the U.S. search market and mounting the first credible challenge on Google in a decade. But it's not too early for marketers to wonder if they need to ask: Do we, uh, speak Bing? One thing is certain: figuring that out is going to amount to a mini stimulus package for digital agencies and search-engine-optimization consultants in the first half of 2010.

Word Association And Clarity of Focus In The Search Space

Aug 30, 2009

The elevator speech. It's one of the prerequisites of business development. In the time you can spend with someone on a 30-second ride, how do you describe your business? For established brands, the elevator speech is not so much a speech but a word. For brands like Google, Microsoft, and Apple, you can quickly get from brand name to association in a word. Let's play the game together, in your head or on paper. Google? Microsoft? Apple? Got your word?

Can Yahoo Make E-Mail Pay Off?

Aug 25, 2009

Yahoo! may have thrown in the towel on the business of searching for information online. But the company is doubling down on a technology where it already has the lead over search king Google: in free e-mail service offered over the Web.

Can Microsoft's Bing, or Anyone, Seriously Challenge Google?

Aug 25, 2009

Every year, the market-research firm Millward Brown conducts a survey to determine the economic worth of the world's brands — in other words, to put a dollar value on the many corporate logos that dominate our lives. Lately the firm's results have been stuck on repeat: Google has claimed the top spot for the past three years. The most recent report values Google's brand — those six happy letters that herald so many of our jaunts down the Web's rabbit hole — at more than $100 billion. What's astonishing about this stat is how effortlessly Google seems to have earned the public's affection. Other companies — Microsoft, Coke, IBM, McDonald's — spend enormous sums to stay in the consciousness. Google, which makes most of its money from ads, rarely advertises itself. Telling the world how well it does what it does just isn't Google's way.

Where Yahoo Leaves Google in the Dust

Aug 23, 2009

GOOGLE has an outsize image as the deft master of information. Its superior technology seems to pitilessly grind up its rivals. But Google’s domination in search has proved hard for it to match in some information domains. When serving financial news and information, for example, Yahoo draws 17.5 times the traffic of Google, according to comScore Media Metrix.

Web Sites Debate Best Values for Advertising Dollars

Aug 22, 2009

For a time, Internet advertising was a rising tide lifting all boats. But as ad spending ebbs, there are more arguments about where on the Web advertising is the most fruitful. The fight over shrinking Internet ad dollars pits online publishers that offer premium content against major Web portals such as AOL, MSN and Yahoo. Portals and publishers, meanwhile, also have to compete with the ad brokers that sell often cut-rate leftover ad space on Web pages with less visibility.

The Gap Between Google and Rivals May Be Smaller Than You Think

Aug 15, 2009

It’s no secret that even with their recently-announced alliance, Yahoo and Microsoft will lag well behind Google in the hugely profitable search and search advertising business. How far behind? With a combined 28 percent of the American search market, Yahoo and Microsoft could double their usage and still trail Google, which accounts for 65 percent of the market. But by another important measure, the two sides are much closer. ComScore found that for the combined Yahoo-Microsoft, “searcher penetration,” or the percentage of the online population in the United States that uses one of those search engines, is 73 percent. Google’s searcher penetration is higher, but not by that much: at 84 percent.

Web Sites Debate Best Values for Advertising Dollars

Aug 13, 2009

For a time, Internet advertising was a rising tide lifting all boats. But as ad spending ebbs, there are more arguments about where on the Web advertising is the most fruitful. The fight over shrinking Internet ad dollars pits online publishers that offer premium content against major Web portals such as AOL, MSN and Yahoo. Portals and publishers, meanwhile, also have to compete with the ad brokers that sell often cut-rate leftover ad space on Web pages with less visibility.

‘Augmented Reality’ Is Also a Form of Search

Greg Sterling
Aug 13, 2009

We’re really just at the beginning of the era of “mobile search.” Even what we think of as “search” will be dramatically altered by innovations in mobile. In this first phase the transfer of what might be called the “query box” (and related links) into mobile is complete. In time, however, we many even come to see that image — the white box with the search button to the right — as a kind of metaphor for something more intangible (i.e., directed intent) that can be fulfilled in a variety of ways.

With Yahoo Search Gone, Content Becomes King

Jul 31, 2009

Yahoo's long nightmare is over, having finally offloaded its search business to Microsoft after years of rumors, negotiations and reversals. Now all it has to do is figure out what comes next. A new era at Yahoo began the minute CEO Carol Bartz signed the paperwork turning over the right to conduct searches on Yahoo's huge network of Web sites to Microsoft in exchange for 88 percent of the revenue generated by Microsoft's Bing. Now Yahoo is first and foremost a media company, in the business of attracting as many people to its properties as possible in hopes of selling lucrative ad deals on those pages.

Yahoo Tie-Up Is Latest Sign Tide Turning for Microsoft's Ballmer

Jul 30, 2009

Microsoft Corp.'s deal to join forces with Yahoo Inc. in the Internet search and advertising businesses could create a counterweight to the online muscle of Google Inc. It may also help Steve Ballmer end the worst slump in his career at the helm of Microsoft.

Can Microsoft and Yahoo Co-Create New Businesses?

Jul 30, 2009

Microsoft and Google's increasingly captivating competitive dance took another turn on July 29 with the announcement of a search partnership between Microsoft and Yahoo. The deal could create a viable competitor to Google--or even more enticingly build very different kinds of growth businesses.

Yahoo, Microsoft Deal Gives Bing a Google-Rivaling Turbo Boost

Jul 29, 2009

After years of foreplay, Microsoft and Yahoo have made it official: They're cozying up in bed together. The major beneficiary will be Bing--it'll usurp Yahoo search, boosting its Google rivalry power.

Marketers Revisit Instant-Messenger Ads

Jul 27, 2009

Universal Pictures spent some $35 million promoting Bruno a summer movie with Sacha Baron Cohen about a homosexual fashion reporter. There were the typical TV and radio ads, says Doug Neil, Universal Pictures' senior vice president of digital marketing, but the plugs that built a viral hum and motivated moviegoers were video display ads embedded in instant messages.

Do You Bing? Yahooers May Soon Search With Microsoft

Jul 27, 2009

Yahoo is close to making Microsoft's Bing its search provider. The deal, which would make Yahoo a more credible competitor to Google, is likely to be announced this week, and seems likely to be based on a revenue share, not on a big fat check upfront, as some at Yahoo had hoped.

Yahoo Preps Redesign

Jul 21, 2009

Yahoo is unveiling a major overhaul of its vaunted home page, a redesign aimed at creating a less cluttered, more malleable and cohesive user experience.

What You Would Do to Fix Yahoo

Jul 6, 2009

When a brand needs a fix, everyone's a doctor, and Ad Age readers are no exception. Now that Yahoo is taking its branding assignment to Landor Associates and tapping former Y&R managing director Penny Baldwin as senior VP-global integrated marketing and brand management, Ad Age decided to ask readers for a few ideas to remake the still-popular portal. (Branding problem or not, Yahoo still managed to grow 6% to 151.3 million unique U.S. visitors in May, per ComScore.) Readers' suggestions ranged from personalization and an emphasis on fun to a debate on whether to keep the brand's signature purple. Are you listening, Carol Bartz?

The Yahoos At Yahoo

Jonathan Salem Baskin
Jun 30, 2009

Word has it that Yahoo is going to debut new branding in the fall, courtesy of a newly-hired CMO who has a newly hired coterie of her favorite branding gurus. There's nothing surprising about this news: one of the first things new top marketers usually do is hire new vendors to reinvigorate or change the brand. It's what they do.

An Inside Look At How Google, Yahoo, & Bing Handled An Extraordinary Day In Search

Jun 28, 2009

An extraordinary day of breaking news on Thursday led to record-breaking traffic spikes as people searched online for information about the deaths of Farrah Fawcett and, especially, Michael Jackson. And just like their counterparts in traditional media, the news divisions of Google, Yahoo, and Bing responded with sometimes extraordinary measures to ensure they were giving searchers the most accurate and current news available.

The Battle For The Search Box

Jun 18, 2009

What are the "moments of truth" for your brand? For consumer goods, it might be the purchase decision at the grocery store, or how laundry looks when it comes out of the dryer. For service companies, it might occur when the customer connects to an agent. But for many brands there's another moment of truth, which occurs when the consumer sits down at the PC and begins typing.

Internet Giants Look For Edge In Real-Time Search

Scott Morrison
Jun 16, 2009

Micro-blogging phenomenon Twitter Inc. hasn't figured out how to make money, but that hasn't stopped Web giants Google Inc., Yahoo Inc. and Microsoft Corp. from racing to establish real-time search capabilities. The growth of Twitter has fueled expectations that real-time search could drive Internet advertising to new heights by allowing marketers to target relevant ads at consumers interested in breaking events, hot topics or their favorite celebrities. Some proponents argue real-time data and search could develop into a billion-dollar market.

Will A Leaner And Meaner Yahoo Be Better?

Jonathan Salem Baskin
Jun 12, 2009

News broke this week that Yahoo has hired a cost-cutting specialist as its new CFO, with references that he'll help "...weed out the bureaucracy that has been dragging down its profits." Is that what Yahoo needs to fix?

Bartz Continues Torpedoing Yahoo Search

Danny Sullivan
Jun 10, 2009

Yahoo CEO Carol Bartz has been talking a lot over the past two weeks about Yahoo and how it competes against Google and Microsoft. Each time she does, I feel like she’s digging the hole even deeper for Yahoo’s prospects in search. Rather than communicate a clear search strategy — which you’d better have if you’re in a war against Google and Microsoft — she resonates mixed messages that Yahoo can ill afford to send.

The Four Immutable Principles Of Search

May 26, 2009

"It is a slightly arresting notion that if you were to pick yourself apart with tweezers, one atom at a time, you would produce a mound of fine atomic dust, none of which had ever been alive but all of which had once been you." -- Bill Bryson For those of us with only mortal brainpower, Bill Bryson's vivid imagery renders the concept of complex systems accessible. Complex systems are those that are greater than the sum of their parts; they have properties that cannot be explained through reductionism; they are economies and hurricanes and you and me. Search is a complex system.

Is Twitter To Facebook As Google Is To Yahoo?

May 20, 2009

This analogy came to me at the recent Search Insider Summit during the Day 2 keynote conversation moderated by Gord Hotchkiss with Gian Fulgoni and Jordan Rohan. As always, these SIS-staples delivered many provocative thought-starters -- but I perked up when they started discussing the opportunity for richer brand experiences on the search engines.

When It Pays to Open Up to The Competition

May 19, 2009

At a time when many companies’ investments in innovation are being cut, technology and media companies are showing that there can be advantages in harnessing the ideas of customers or even competitors.

Is Brand Google in Trouble?

Apr 20, 2009

A little internal test at the Mountain View, Calif., search giant goes like this: You take Google search results, slap them on a Yahoo search page and ask users which results they like better. Inevitably, Google wins -- even though they're the same results. Such is the power of the Google brand, arguably the company's most important asset.

Can Widgets Save the Television Industry?

Apr 14, 2009

With Internet Connected television, Yahoo and Samsung try to take a leaf out of Apple's design playbook.

The Branding Of Language

Steve Rivkin
Apr 10, 2009

"Do you Yahoo?" "Did you Xerox the report?" "Did you FedEx it?" "Did you see the messenger Rollerblading?" It's the branding of language. Once upon a time, using a brand name as a verb was anathema. It was behavior that would drive a trademark lawyer crazy. But more and more marketers are deciding that the grand slam of branding is to become part of the language - in effect, having your trademark substitute in everyday usage for the type of action or service that your mark identifies. Could there be, they argue, any clearer expression of a leadership position?

Hotspot Shield: Destroyer of Google, Yahoo and NBC?

Apr 6, 2009

Consider, for a moment, what would happen if the identities, geographies and surfing histories of a large number of internet users suddenly became invisible. Yahoo and Google would not be able to target them with advertising based on demographics or behavior. Hulu would have a hard time blocking people from outside the U.S. from watching "30 Rock." The International Olympic Committee would not be able to sell different web rights in different countries. China wouldn't be able to censor YouTube. In short, much of the infrastructure of online advertising and international TV syndication -- let alone the ability of authoritarian regimes to control the web -- would break down.

Search Loser Advises On Lessons Learned

Apr 2, 2009

How better to launch the third day of the Advertising Research Foundation annual conference in New York on innovation than with a digital scientist who lost the biggest innovation war on the Web -- that of search.

Does Hunch Have All The Answers? We Take Flickr Founder’s New Startup For A Spin

Mar 28, 2009

Earlier today Flickr co-founder Caterina Fake announced the release of her latest startup, Hunch, in private beta. The site revolves around helping users make decisions spanning a wide array of topics. To help users make their decisions, Hunch presents them with a brief series of questions that have been submitted by other members, using their responses to help them make their ultimate decision. It’s a great idea that combines the crowd-sourced nature of Wikipedia with services like Yahoo Answers. But does it work?

Elisa Steele Joins Yahoo as CMO

Mar 23, 2009

Yahoo has tapped Silicon Valley marketing veteran Elisa Steele as its new chief marketing officer. Steele comes to Yahoo from NetApp, a Silicon Valley-based provider of storage systems.

Yahoo Intros 3 Ad Products

Feb 24, 2009

Yahoo is looking to boost the value of its display and search inventory with the launch of three new ad products, each of which promises better targeting by taking into account users’ previous Web activities.

Forget Yahoo—Buy Palm

Jan 20, 2009

Microsoft might pay tens of billions of dollars for Yahoo; it could pick up Palm instead for just $1 billion or $2 billion and then spend several hundred million more on transforming the Pre's user interface into a mobile OS that can run on phones made by multiple vendors. Microsoft would also gain a loyal Palm audience—and a base of developers looking to create apps for the device.

Twitter-Yahoo Mashup Yields Better Breaking News Search

Jan 18, 2009

TweetNews uses Twitter to rank stories that are so new they may not have enough inbound links for algorithm-based ranking systems to prioritize them. The result is a search engine mashup that tracks breaking news stories ranked by Twitter search results, offering faster updates, better relevance and more in-depth coverage than either source by itself.

Yahoo's New Chief Is an Unknown to Media, Ad Circles

Jan 13, 2009

There are a few things to know about Yahoo's new CEO, Carol Bartz.

Internet-Ready TVs Usher Web Into Living Room

Jan 5, 2009

After more than a decade of disappointment, the goal of marrying television and the Internet seems finally to be picking up steam.

Yahoo Lays Off 1,500 and Blogosphere Buzzes

Dec 11, 2008

The 1,500-person round of layoffs at Yahoo began today and, so far, sales and marketing, content, engineering and administration have all been affected, including at Yahoo-acquired companies such as Right Media Exchange and Maven Networks. And the downsizing is all being played out across the blogosphere, in some cases in near real time.

Search Consultant: Traffic More Important Than Rankings

Dec 4, 2008

Traffic will become the true measurement of an SEO project--rather than search engine rankings--as Google, Microsoft and Yahoo continue to roll out behavioral search features. So says SEO guru Bruce Clay in an interview with Online Media Daily.

The Perils of Having a Passionate Helmsman

John Gapper
Nov 20, 2008

Switching jobs from Chief Yahoo to Yahoo Chief does not sound like a stretch. It was for Jerry Yang.

Yahoo CEO Jerry Yang to Step Down

Nov 18, 2008

Yahoo co-founder Jerry Yang is stepping down as CEO after 16 tumultuous months at the helm of the struggling online giant.

Portal of Doom

The Economist
Nov 14, 2008

Yahoo!’s Jerry Yang, a nice person and a pioneer of the web, must go.

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