Welch's Heads to the Vineyards

Welch's is gearing up to promote its grapes and the vineyards they come from. Today (Wednesday), it launches its "Real. Grape. Goodness" campaign across television and digital, and will be rolling out print ads beginning in December. The effort will focus on the natural qualities of Welch's 100% Grape Juice and the farmers who grow the grapes. Food Network star Alton Brown continues in his role as brand spokesperson.