In my last column I laid out 10 lessons I learned about marketing from Google. The response from the Search Insider community was, to borrow a phrase from Gaylord Focker in "Meet the Parents," strong-to-very-strong. I received some great feedback and all sorts of suggestions for other golden Google rules. Many of these have application beyond marketing to product development and even general business management. Today, I'll continue the thread around marketing lessons learned from Google. And I'll look to broaden the scope in upcoming columns to include business principles and other miscellany.
In the contemporary era of heightened green awareness and ‘ethical consumption’, major companies have quickly realised that consumers are looking for greener brands, writes Lynne Ciochetto. Design has played a key role in reinventing company profiles with new environmental messages, and designers should question these claims.