Unbound Edition | Tag: USA TODAY

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Tag: USA TODAY

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Many media properties have started to license their own brands in addition to their programs and franchises. This trend has been gaining traction over the past several years as media companies have come to the realization that consumers can and do associate their favorite TV and magazine brands with certain lifestyle or product categories.

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21st Annual Super Bowl Ad Meter results

Feb 2, 2009

How TV's most expensive commercials scored with USA TODAY's Ad Meter focus groups:

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'USA Today' Launches iPhone App

Dec 24, 2008

USA Today has made available its own application on the Apple App Store, for the iPhone and iPod touch. Designed and developed in cooperation with Mercury Intermedia of Brentwood, Tenn., the USA Today app -- which is free -- allows users to browse and read stories from all the newspaper's print sections: News, Money, Sports, Life, Tech and Travel. Articles can be shared via e-mail, text message or Twitter, and are automatically saved for later reading.

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