Twitter may still be tweaking its own business model, but Google has found a way to use the popular microblogging service to sell ads.
As the post-Super Bowl analysis turned this week from which team won the big game to which brands won big, we were once again reminded of the Super Bowl's role as the year's single most important advertising. While the commercials have understandably been the focus of conversation over the past several days, the Super Bowl also offers online marketers some important lessons that help illustrate the changing media dynamics taking place.
April 15 is forever logged into our consciousness as Tax Day. Tomorrow some 140 million Americans will have filed their tax returns to the IRS, a chore I personally put just slightly ahead of a tooth extraction. But for two companies -- H&R Block, the country's largest tax-preparation service, and Intuit, marketer of leading software service TurboTax -- this date remains a highly anticipated event on their marketing calendars.
If you are among the millions of Americans dreading the next few days until April 15th, you are not alone. Tax season is upon us and as every form of media conspires to remind you of the significance of Wednesday, whether you do your own taxes or not, you are likely feeling some pressure. In this midst of this 1099-imposed national rise in stress, TurboTax (a leading self-service software solution to do your own taxes) is finding their authenticity through social media and helping to reduce (if not to remove) the stress involved in these last few days of taxes.