Yahoo in Branded-Entertainment Deal

GroupM Entertainment has announced a partnership with Yahoo to develop multiple branded-entertainment series, which will be distributed on several top Yahoo properties, including Yahoo Sports, Yahoo News and Yahoo Finance. Though the two companies have yet to green light any particular series or sign specific sponsors, several series concepts are being discussed. Among the projects in development is a pair of reality series, including a show centered on a band on tour titled The Rock 'n Roll Jet Plane! and one tracking two unemployed people as they search for jobs in each of the 50 states called Now Hiring: The Great American Job Search.