Win or lose, 2008 will be remembered in American history as a watershed moment in politics because of Barack Obama.
Tag: The Feed
How the president-elect has reinvigorated newspaper and magazine sales.
TiVo Inc., the pioneer of digital video recorders, will let subscribers order deliveries from Domino's Pizza Inc.
After polling 2,800 people in six countries, IBM says 76% have viewed video online and 45% do so regularly. Of those who have watched online video, 15% say that as a result they watch "slightly less" TV, while 36% said they watch "significantly less" TV.
With newspapers cutting back and predictions of even worse times ahead, Rupert Murdoch said the profession may still have a bright future if it can shake free of reporters and editors who he said have forfeited the trust and loyalty of their readers.
AOL is on a product-cutting spree. In addition to the shuttering of XDrive, AOL Pictures, MyMobile And Bluestring, the company will also be shutting down the AOL Video Uploads service starting this week.
Those pop-up chat boxes are giving way to a new raft of tools that help Web surfers communicate in real time.
Johnson & Johnson's legendary marketing machine just had a rare mess up.
Last week, you heard the rumor, from an anonymous McCain campaign source: Sarah Palin is so dumb, she didn't know that Africa was a continent! And on Monday, you may have heard David Shuster announce on MSNBC that the source of that rumor and others had come forward: It was Martin Eisenstadt of the Harding Institute for Freedom and Democracy. There's just one little problem with that part of the story: Martin Eisenstadt doesn't exist.
Obama, in a word, enjoyed a groundswell of support among the Facebook generation. He indeed will be the first occupant of the White House to have won a presidential election on the Web.
As digital-video recorders like TiVo threaten the ad-supported TV model, those areas pave the way toward seemingly inevitable scenarios where talent doubles as pitchman -- product-placement injected with zap-proof steroids.
The newspaper industry is reaching "full-blown crisis" stage and will probably not be able to halt the slide without outside help, concluded the American Press Institute during a closed-door "summit" conference held on Thursday.
The Morningstar report traces McClatchy’s woes to the 2006 blockbuster acquisition of Knight Ridder for $4.6 billion, which it called a “bold bet on the future of print journalism.”
Obama has chosen to upload the video of his Saturday address to Google's YouTube, by far the most dominant video-sharing service, and embed the video on his Change.gov transition site.
Mercedes-Benz USA, six months after launching a new password-protected Web site for interacting with Generation Y consumers, is planning a second site next year to reach an older group of Mercedes owners.
Reacting to some innovations in the adult mint category, Tic Tac is shaking things up with a sugar-free extension called Chill that sports a sliding front panel.
Yahoo is a lot more valuable in the eyes of Madison Avenue than it is in the eyes of Wall Street, thanks to an important but oft-forgotten point in the debate over how old and stodgy the traditional portal model might be: Size still matters.
The world's top four agency companies -- Omnicom Group, WPP Group, Interpublic Group of Cos. and Publicis Groupe -- count on Detroit's Big Three for as much as 6% of revenue.
The yellow-pages industry is running out of lifelines.
“Tell to sell,” once a mantra on Madison Avenue, is making a comeback as marketers seek to engage consumers with compelling stories rather than peddle products in hit-and-run fashion with interruptive advertising like 30-second commercials.
Brand advocacy, 'significant' digital spending and improved loyalty programs are part of mix.
The interactive ventures of top media, web portal and agency companies.
The days of buying packaged software loaded onto CDs are numbered. Yesterday, Microsoft quietly drove another nail into the coffin of packaged software by launching the Microsoft Store on the Web.
A senior U.S. lawmaker plans to introduce a bill in January that would bar Internet providers like AT&T Inc from blocking Web content, setting up a renewed battle over so-called network neutrality.
The old joke went something like this: If auto manufacturers improved their products as much and as fast as American designers and makers of microelectronics have theirs, a car today would be capable of speeds in excess of 1,000 miles an hour, go 650 miles on a gallon of gas, and be the size of a postage stamp.
The site grew its uniques year-over-year by a whopping 448% to 8.1 million, and jumped to #18 on the list of top news sites from #20 last month. It had 7.4 million uniques in September.
Newspapers present one of the great opportunities for innovation in the modern media industry, James Murdoch said yesterday, as he accused the industry of failing to attend to customers' changing wishes.
Pushing ahead in the decades-long effort to get computers to understand human speech, Google researchers have added sophisticated voice recognition technology to the company’s search software for the Apple iPhone.
Tongue & Cheek Lobbying Innovations LLC Greets the Obama Administration with a call for financial aid on behalf of endangered newspapers . /DECK
Tribune Co. has rewritten the rulebook for its newspapers, but where are all the new readers? (Not to mention the ad revenue.)
For the first time in recent memory, luxury-goods makers are cutting prices on designer apparel, shoes and handbags in the U.S. market.
Dragged down by plummeting automobile sales, retail sales fell by a record amount in October, the Commerce Department reported on Friday.
Despite a slowing economy, sales of U.S. video games and hardware soared 18 percent from the same month a year ago, according to data released Thursday by market researcher NPD Group.
The economy of the euro zone slipped into recession for the first time during the third quarter, the European Union’s statistics agency confirmed Friday, as the financial crisis continued to depress manufacturing activity and consumer demand.
The function of the blog is to be a standard bearer, the north star that tribe members can point to as a place to meet or for ideas to circle around. The blog isn't about the writer, it's about the readers.
The iPhone is making a guerrilla attack on the business world, brought into the corporate world by influential executives, CIOs rethinking their approach to deploying technology, and younger workers who move seamlessly between their personal and business lives.
Time Magazine's annual "Person of the Year" debate revolved around the expected subject: the nation's -- and arguably the world's -- most decisively prominent story of the last 10 months.
According to a study from The Creative Group, 65% of marketing executives and 45% of ad execs think their firms don't take enough creative risks when developing marketing and advertising projects.
The video-gaming and mobile industries have been on a collision course for years, but Apple's iPhone 3G and its video-game-laden AppStore has pushed mobile video gaming to the edge of a possible mainstream breakout, much like what has happened in casual video gaming over the past few years.
If there is anyone to cast stones at in the ongoing crisis at Yahoo, BoomTown would have to toss a large boulder in the direction of the company’s incredibly shrinking board.
Moms are looking for ways to rein in their household finances, with 65% of moms surveyed eliminating purchases that are not absolutely necessary, and 52% cutting back in general.
Cable news channels, aiming to hold on to the ratings spoils of a lengthy presidential campaign, are taking cues from the victor, President-elect Barack Obama.
The company that used to broadcast the Goodwill Games is playing fast and loose again with a different kind of goodwill.
The lid slammed shut on "TRL's" claim to hipness with the Internet explosion.
After roiling Comcast Corp. and other cable operators for almost four years, Federal Communications Commission Chairman Kevin Martin shows no sign of relenting as his term nears its likely end.
Microsoft Corp said on Wednesday its next release of Windows Live online services will integrate e-mail, instant messaging, photos and Web applications from other companies into a single platform.
Google Inc. fell below $300 for the first time since October 2005 after Citigroup Inc. said online advertising growth will slow and cut its profit estimates for the owner of the most-popular Internet search engine.
U.S. advertising spending will decline 1.8 percent this year and 3.6 percent next year, and not even the Internet will be safe, Citi Investment Research predicted Tuesday.
Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-water producer, is trying to persuade consumers they should worry more about another drink: soda.
Carnival Cruise Lines has named Jim Berra senior VP-chief marketing officer, effective yesterday.
Macy's has posted a $44 million loss for the third quarter, and slashed its expansion plans nearly in half, as industry observers brace themselves for a new wave of downbeat reports from other retailers.
Digital media, it seems, is just as vulnerable as print in the current economic downturn. After years of swearing by digital media, magazine publishers have cut their digital staffs over the last few weeks. The reason is the bottom line: Digital operations weren't making enough money.
Sears and J.C. Penney are joining a lengthening list of retailers whose holiday advertising will reflect the cautious mood among consumers as data indicate spending is slowing and store revenue is falling.
Google announced on Wednesday that it would begin selling space on YouTube search-results pages to advertisers, part of its effort to turn its expensive acquisition into a major revenue producer.
Instant replays and a variety of camera angles will soon be accessible via cellphone, and fans may even be able to dial up hot dogs and beer, team officials announced yesterday.
Walt Disney Co. has struck a deal with Verizon Wireless that will allow it to remain in wireless contact with its theme park visitors -- even when they step outside the turnstiles in Anaheim and Orlando, Fla.
The U.S. military, with help from Seattle startup Delve Networks, has launched a video-sharing Web site for troops, their families and supporters, a year and a half after restricting access to YouTube and other video sites.
On Tuesday, Google plans to launch a Web browser plug-in that will allow Gmail users to conduct video and voice chat sessions with other suitably equipped members of the Gmail tribe.
To make money, Twitter will explore ways of charging companies to reach its users. Twitter could also charge companies that want to use the site to gather feedback on their products, or display ads on its search engine.
Google CEO Eric Schmidt didn’t say anything as he flanked President-elect Barack Obama during his first post-election press conference. He didn’t have to. The image alone of Schmidt standing elbow-to-elbow with Obama’s top economic thinkers was enough to send shivers up the spine of Google’s competitors.
Maybe John Chambers, Steve Ballmer and Brian Roberts will indeed say something important today and tomorrow at Quadrangle’s Foursquare conference. Chrysler’s Robert Nardelli is speaking too. He might have something newsworthy to say. But you are unlikely to read about it.
CondéNet enacted widespread layoffs across its editorial, business, production, technology departments that work on the company’s destination sites like Concierge.com and Style.com.
Republicans, you will have NO future unless you renounce Reaganism and the religious right and look to Lincoln for the inspiration to regain your heritage and to redeem your future.
While the economy is still in flux, with a number of issues still facing the average consumer, I think we may see some stability, not growth, in the coming year.
A look at some of the mind-blowing work from the London International Awards.
Any company that relies exclusively on either qual or quant data will eventually fail. The secret is to combine them.
Blogging may have been invented during the last recession, but that doesn’t mean it’s immune from tough economic times. Six Apart, the San Francisco startup that offers Movable Type blogging software and TypePad blogging services, just announced it’s laying off 8 percent of its staff.
How many times have you heard that "people want to have relationships with companies/brands"'? I say that's complete BS.
The diminishing existence of newspapers and the diminished inclination or inability of local newscasts to gather and report news should be causing a nationwide fright - except to bad guys who can expect to operate with fewer questions asked, less to fear.
Vivian Schiller, who heads the online operations of The New York Times, will leave the paper to become the president and chief executive of National Public Radio, the network announced on Tuesday.
Just two months after celebrating its 100th birthday, General Motors is facing the grim prognosis that it may not survive to see another year unless it is rescued by a bailout from the federal government.
Now that Hulu is an out-of-the-box success story for broadcast TV, when will cable get its one-stop online video site? If two panels at the Cable Telecommunications Association of Marketing Summit in Boston on Tuesday are any indication, not any time soon.
Circuit City's bankruptcy could cause skittish consumers to steer clear of the ailing retailer this holiday season.
With tight budgets and job jitters, kids are more apt to find tube socks than an Xbox under the tree.
The question, “How do I get more followers on Twitter?” is unspoken because admitting that you want more followers is to acknowledge that you don’t have many. Thus, you probably don’t need this advice, but you may “have a friend” who will find it useful.
Sprint needs to go steal some customers from the companies that have been poaching them.
As marketers continue their debate over the next great advertising medium, a new study released today by the Advertising Specialty Institute found it's not TV, print or radio that gets consumers' attention, but good old promotional swag.
It marks the first time that a smartphone has become the top-selling consumer phone, and the first time in three years that the Razr has been bumped from the No. 1 slot.
For the last two years, the Army has presented itself to potential recruits as the way to become “Army strong.” Beginning on Tuesday, Veterans Day, the Army will seek to make its pitch stronger by making the campaign more relevant to the desired audience of Americans ages 17 to 24.
Satellite-radio operator faces nearly $1 billion in debt coming due, as subscriber growth is hampered by slowing economy.
With the economy sending bricks-and-mortar sales into a tailspin, web retailers are no longer immune to slowing sales or shrinking marketing budgets.
After a year, Hulu.com, the joint venture between NBC and Fox, has become the most prominent site for mainstream TV shows and, increasingly, movies.
With advertising rates for the Super Bowl running as high as $3 million for a 30-second spot, some marketers are wondering whether during these tough economic times they can afford the big game.
Mounting debt and a sharp drop in advertising at many of the nation's radio broadcasters have led to a slashing of their valuations to fire-sale levels and intense competition with other media for ad dollars.
Facebook is rolling out a new ad format called "engagement ads" that further blurs the line between marketing and social networking.
Geologists use a bit of marketing and a pinch of cool to sign up millions for an earthquake drill in L.A.
Most everyone in publishing is bracing for a difficult holiday season while trying to remain optimistic about the enduring allure of books.
Consumers worldwide who are watching their spending bought more burgers and chicken breakfast biscuits at McDonald’s in October, leading to a big rise in sales at established locations for the fast-food leader.
Editors on Monday asked for about 100 volunteers to give up editorial staff jobs at Time, People, Sports Illustrated and a few other Time Inc. magazines, and the company announced the elimination of a similar number of jobs in its business operations.
Lee Green, head designer at IBM, is applying the same design method for creating PCs to guide the tech company's sales pitches.
Observers say that one of NBC's biggest problems has been its inability to find an identity, a feat its peers have all been able to pull off.
Innovation doesn’t exist in design or business strategy, but the intersections of both as well as other disciplines including social sciences, technology, human factors and service design etc.
For America's media conglomerates, it's getting Darwinian out there - and the next stage of their evolution could come quickly.
The Financial Times will roll out a revamped version of FT.com tomorrow, marking the first major overhaul of its website in more than six years.
Blogging has entered the mainstream, which—as with every new medium in history—looks to its pioneers suspiciously like death.
A number of fast-food chains are reaching across the digital divide to get young consumers to order via Facebook or their iPhones. And they're building valuable databases of their customers in the process.
The chief executive of Discovery Communications, Winfrey's 50-50 partner in the Oprah Winfrey Network, which is set to launch next year, told Wall Street analysts Winfrey was poised to shutter her Chicago-based internationally syndicated show in 2011 after 25 seasons.
Barack Obama had a formidable online presence during his quest for the White House, and he is once again turning to the Internet to communicate with the American public as president-elect.
We all know how tagging makes the Web a richer place (by tapping into people’s desire to categorize things and share those categories, ad-hoc though they may be, with the everyone else). Now it is time to start tagging the world. The real world.
The challenge for any marketer is to expedite a transformation and take a commodity, like water, and turn it into a brand, like Evian. This process is called 'brand building' and involves associating a product with values and meanings that the target audience aspire to. Many marketers do not appreciate that this process can also be reversed.
Much has been made of the racial barrier Obama broke when he was elected as the 44th president of the United States, but he has shattered a generational - and a hipness - barrier as well.
Much as Chrysler needs a saviour, few are disappointed that the Detroit carmaker’s rescuer will not be General Motors.
With Ronald Reagan, it was jelly beans. Jimmy Carter munched peanuts. And George W. Bush is a pretzel lover. The election of Obama will bring a new cadre of often-upscale brand names to the White House.
How important is brand integrity when it comes to marketing or PR?
In a sign that weakening economic conditions are beginning to impact the media research business, Nielsen Co. and IMMI Friday shut down their recently launched out-of-home TV viewing measurement service.
t's a dilemma that even a whiz kid like Facebook's Mark Zuckerberg might not be able to figure out: How can a Web site make money as online display advertising growth slows?
Brand consultancy Mintel of Chicago sees the specialty market for pesticide-free, un-radiated and generally untainted food items suffering as much as the market for glowing apples and preternaturally well-preserved lettuce.
The initial lineup may not be all that compelling, but for YouTube, which is owned by Google, the relationship with MGM is a crucial step in an essential reinvention.
As the economy rapidly deteriorates from flourishing to floundering, marketers are scrambling to remake their advertising so products seem affordable and sensible rather than indulgent and fabulous.
Agencies are used to bending over backward for new business, especially in these tight times. But Levi Strauss & Co.'s recent $50 million contest for media planning and buying on Levi's and Dockers asked them to bend too far: It sought invoices from agencies that could conceivably be used to determine what their other clients were paying for media.
Earnings from big media companies this past week showed cable channels are comfortably surviving the economic slowdown. Broadcasters? Not so much.
The election of President Barack Obama will bring with it a Democrat-controlled Congress and a revised set of priorities for the various federal agencies that regulate media and advertising.
In a panel at the Web 2.0 Summit, Twitter co-founder and CEO Evan Williams wouldn't concretely answer one of Silicon Valley's biggest unanswered questions: how the company plans to make money. But he gave some strong indications. Hint: it's not advertising.
US President-elect Barack Obama has appointed a team of high-level advisers including billionaire investor Warren Buffett and Google chief executive Eric Schmidt to guide his thoughts on the economy ahead of taking office on January 20.
A host of rival sites allow users to share short messages like Twitter, but offer unique features such as picture-sharing or private groups.
If a recent online political ad revenue prediction is correct, President-elect Barack Obama's campaign could account for at least half of all 2008 online political ad spending.
Microsoft Corp. said it has no interest in acquiring Yahoo! Inc., after Yahoo Chief Executive Officer Jerry Yang said the Internet company is willing to sell.
Among those who plan to spend less on gifts this year, only 23 percent are doing so on their pets, according to a survey released Thursday by Consumer Reports.
The financial crisis that has been sweeping the globe has reshaped nearly every corner of the economy, but no industry has been altered more radically than banking.
As the programming becomes younger and more diverse, veering away from its standard pet tricks and pet owners' fare, so do the advertisers.
Next year will be the first year since the start of the century in which some components of interactive advertising will show little or no growth, according to a 2009 outlook report from Borrell Associates.
SAP and BMW have recently announced that they can't forecast what'll happen to their sales or earnings in the last two months of 2008, rendering 2009 as nothing more than a blank cell on their spreadsheets. What they're effectively saying is that nothing they have ever said about the power of their brands is true.
John Battelle, CEO of Federated Media, decided to have a little bit of speculative fun onstage Thursday with Facebook founder Mark Zuckerberg at the Web 2.0 Summit. It's the sort of "speculative fun" that could give tech bloggers a gossip-overload headache for weeks to come: Battelle decided to throw some fuel on the "Facebook might buy Twitter" fire.
The hour beginning 11 p.m. Tuesday — when Senator Barack Obama was widely projected to have won the presidency — was the biggest for news Web sites since measuring began three years ago.
As consumers suddenly cut back spending on everything from cars to clothing to cold cuts, companies are reducing their ad budgets or shifting to lower-cost alternatives like e-mail marketing and public relations. That means layoffs at agencies, which since the dot-com bust have been carefully counting heads whenever clients start counting pennies.
In the 24 hours since CNN.com published its story calling the election for Obama, the site sold nearly 5,000 T-shirts emblazoned with "Obama inspires historic victory." Under the headline is "I just saw it on CNN.com" and the time and date 11:04 p.m., 11-4-08.
According to the "Golden Age of Youth" study from Viacom Brand Solutions International, marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age.
On Madison Avenue, the 2008 presidential race is ending as it began: with a wave of advertising campaigns that adopt the themes and language of the political campaigns.
The online classifieds company Craigslist said Thursday that it had reached an agreement with 40 state attorneys general and agreed to tame its notoriously unruly “erotic services” listings.
Luxury retailers may suffer the industry's biggest reversal of fortune during the holidays as the global financial crisis dents the wealth of the richest Americans.
The '08 election was a triumph for the likes of Facebook, Twitter, YouTube, and Flickr as voters chronicled their experiences in words, photos, and video.
Rupert Murdoch's News Corporation has admitted the economic downturn has started to eat into earnings at his $US61 billion ($89 billion) global media empire, warning operating profit will be down in the "low to mid-teen'' percentage range in 2008/09.
Barack Obama's presidency could spell major changes for the technology industry after years of limited White House attention.
George Kliavkoff, the chief digital officer at NBC Universal, announced he would leave NBC at the end of the year to start, run or invest in digital media companies. Digital media is now a part of every unit of NBC and there is no longer a need for a distinct digital media head.
Which strategy works the best--a narrow, specialized positioning where a product focuses on one feature or an all-in-one solution where products offer a range of features?
The profits made from non-Porsche Porsche drivers like me will allow the company to invest in the next generation of brand-consistent sports cars. While the Cayenne appears, at first sight, to be a brand aberration, the long-term perspective will reveal it to be part of the very brand-consistent path to profit.
Technology bellwether Cisco Systems gave a glum outlook Wednesday as the company sharply felt the effects of the financial crisis and weakening economy during its first fiscal quarter 2009.
Many Americans are changing their everyday purchases and abandoning brand loyalty, prompted by the persistent financial pressure of rising food, gasoline and electricity prices.
In a survey by the International Council of Shopping Centers and Goldman Sachs, 8% of respondents said they are likely to increase holiday spending, thanks to the historic election of Sen. Obama to the White House.
Starbucks says it is expanding its social responsibility platform and reinforcing its commitment to the communities that produce its coffee through its partnership with (RED) that was announced last week.
As Barack Obama made history, Twitter sustained record-breaking activity on its microblogging service as voters across the globe tweeted their election night reactions.
Disney still peddles all those things. But now the company also sells $3,900 designer wedding gowns — no characters in sight — and women’s cashmere sweaters “inspired by Tinker Bell.” Interior design offerings include $2,800 leather club chairs and $6,000 chandeliers patterned after the Art Deco décor in Mr. Disney’s former office. One of the company’s new products: couture soap. Welcome to Disney, the “lifestyle brand.”
The goal of Patagonia's Common Threads program is to sell only recycled and recyclable products by 2010. It's becoming a difficult challenge.
What started as a simple financial transaction between two interested parties--I give you money, you give me product or service--evolved into "matched monologues." Brand: This is what I am. Customer: This is what I want.
Men's Health publisher Rodale is the most recent high-profile magazine company to lay off staff in anticipation of a rocky 2009. It sent 111 packing Monday afternoon. But amid the gloom, there may be reason for hope.
USA Weekend, the weekly companion to USA Today, has announced that its Nov. 16 issue will feature a special cover for the premiere of the much-anticipated "Twilight" movie. The cover will represent only the second time in a decade that USA Weekend has changed its blue-and-white logo.
New York has long prided itself on being the country’s media capital, home to the publishing and magazine heavies, the television networks and two national newspapers. But the long-term future for The New York Times and just about every other printed product looks grim, spurring questions of whether the city’s media dominance could soon wane.
When Barack Obama becomes president in January with a strongly Democratic Congress, he'll have the chance to push a technology policy that relies more on government subsidy and regulation than that of his immediate predecessor.
CNN is cool. In addition to the huge touchscreen “Magic Wall” (which was originally military technology), Wolf Blitzer got to play with Holograms last night during CNN's coverage of the presidential elections.
Luxury brands have dabbled in outdoor advertising, but often this has been for entry-level or spinoff lines, rather than the main, high-end labels. But like other marketers, makers of luxury goods are getting more adventurous in their choice of media.
Over the objections of television broadcasters and other groups, federal regulators set aside a disputed slice of radio spectrum for public use on Tuesday, hoping it would lead to low-cost, high-speed Internet access and new wireless devices.
Google Inc. and Yahoo Inc. have scrapped their Internet advertising partnership, abandoning attempts to overcome the objections of antitrust regulators and customers who believed the alliance would give Google too much power over online commerce.
The financially struggling magazine, which cut back to biweekly publication earlier this year, now plans to reinvent itself on the Web.
Worried about having to shell out millions of dollars to protect their brands, several major companies are protesting the launch of a slew of new top-level domains -- the suffixes like ".com" that appear at the end of Web-site names.
Viacom Inc. reported a 37% drop in third-quarter net income, dragged down by lower theatrical-film revenue and shrinking U.S. cable-television advertising sales.
After a nearly two-year campaign fraught with race, gender and generational conflict, those in the media reporting and commenting on the road to the White House were rewarded with record viewers and web traffic. Now media outlets are scrambling to figure out what comes after -- particularly those who rose to fame thanks to being in the right place at the right time.
Quite naturally, Obama-mania is in full swing in the East African nation, and leaders there can't be blamed for seeing big tourism opportunities during an Obama administration.
By comparing the most compelling benefits to the perception of each presidential candidate we are able to determine who is best positioned to be elected president.
Twitter is a great tool for following breaking news stories when you're just looking for the latest information and don't want to wade through an endless torrent of bull from pundits, analysts, commentators, and bloggers.
As the election concludes, Perspctv is transitioning into a new-media dashboard for marketers.
Election Day will bring an end to the negative political advertising that has inundated the country. But it will not mean an end to negative advertising.
Dell Design Chief Ed Boyd is transforming those once-stodgy PCs with art and color. Can made-to-order laptops revitalize the computer maker?
Titled “An Iconography of Contagion,” the exhibition features work from public health groups, which took cues from advertising in the late 19th and early 20th centuries and began to rely on mass communication, with pamphlets, posters and, later, films and radio spots.
Could Democrats be planning to bring back the Fairness Doctrine, a rule that requires broadcasters to air both sides of controversial issues? Conservatives believe so and have been taking to radio shows and blogs to denounce the idea.
Tuesday will see holograms and virtual reality, a "magic wall" and a "launchpad," and two New York City landmarks — Rockefeller Center and Times Square — turned into TV studios.
It could be the way we are looking at, tracking and investing in traditional marketing--particularly event marketing--that needs to change.
The study confirms that there are marked differences between age groups not only in the usage of media, but also their acceptance of and attitudes towards each type and using multiple forms of media concurrently. And, consumer profiles and habits are changing… sometimes dramatically.
Dunkin' Donuts recently became one of the latest consumer brands to have an official page on Twitter.
ROI was about the effective deployment of internal resources, but ROE offers a more customer-centric, outwardly focused approach. It's about reaching out to, and interacting with, consumers.
The roller-coaster stock market and plunging housing prices have left many consumers afraid. In response, marketers are adopting a softer approach to peddling their wares, playing up comforting images in their ads and focusing on family and the warmth and safety of home.
PepsiCo Inc. plans to spend $1 billion in China over the next four years, extending its investment in one of its fastest-growing markets as the troubled economy cuts into sales and profit in the U.S.
Starbucks is giving away free coffee on Election Day to anyone who says they voted.
Interpublic Group of Cos. and WPP Group have emerged the winners of a holding-company pitch for Johnson & Johnson's pharmaceutical business.
Budget brands like Wal-Mart and Old Navy were ranked the highest in brand value by consumers, while more upscale brands and financial services firms ranked the lowest, reflecting the loss of consumer confidence in those brands.
The news already feels old: The process of agencies crafting their budgets is being complicated by the broader collapse in financial markets. But the ramifications are just beginning to crystallize.
Marketers have a thing for Generation X. The 25- to 44-year-olds have cash, are web savvy, and like technology. What more could a marketer want? (Besides Generation Y . . . )
Wal-Mart's "Save money. Live better" tagline seems to be translating to its media strategy, as recent buys on national radio and targeted cable networks such as CNBC have helped boost sales for some of the retailer's biggest initiatives.
MySpace and MTV Networks have formed a partnership designed to help both companies monetize MTV’s copyrighted content that users post to MySpace. The scheme uses ad insertion technology created by the startup firm Auditude.
The festive red, white and blue graphics have been designed. The production rehearsals have been held. The Web servers have been adjusted in preparation for a great influx of traffic. Now Yahoo News is waiting for the election results to start streaming in.
Long ago, back in the aftermath of the last online bubble, package-goods marketers largely concluded that women didn't want to spend much time talking about their low-involvement products or buying them online.
Good news for workers addicted to Facebook, Bebo and MySpace -- a British think-tank says bosses should not stop their staff using social networking sites because they could actually benefit their firms.
A record 104 million people (or an estimated four in 10 Americans) recalled seeing an ad on their mobile device between July and September.
Editors and publishers are already taking a look beyond Election Tuesday. They're thinking about one key thing: How do you keep readers on their Web site? The Washington Post is creating a new blog.
Reorganization brings titles together but draws criticism for lack of digital focus.
Barack Obama's campaign stepped up online advertising in September as the financial crisis emerged as a major issue in the presidential election.
NBC is expected to announce its decision sometime between Election Day and the end of the year, when Mr. Brokaw is scheduled to end his tour as interim host. The network has said little publicly about its deliberations, which have been set against the backdrop of the election — with the stock of some potential hosts rising, and others falling.
On any given night, there are two distinctly, even extremely, different views of the presidential campaign offered on two of the three big cable news networks, Fox News Channel and MSNBC, a dual reality that is reflected on the Internet as well.
Wild market gyrations, frozen credit markets and an overall sour economy herald a new round of corporate belt-tightening. Foremost on the target list is anything inefficient. That’s bad news for corporate innovation, and it could spell trouble for years to come, even after the economy turns around.
As the Peacock Network gears up for a very public transition of one of its most profitable programs advertisers and media buyers fully expect "Tonight" to gradually shed its oldest viewers in favor of the young consumers who have fueled the growth of late-night cable shows such as Comedy Central's "The Daily Show" and "The Colbert Report."