Davis ThinkingNow that we've pushed back from the Thanksgiving table and returned to work, it's worth focusing a moment not on our abundance of blessings, but on our glut of content across platforms. These blessings are decidedly mixed. Faced with multiple options we graze and gorge on empty calories, but rarely succeed in satisfying our hunger.
It always stops me in my tracks when a television anchor utters a phrase that somehow references the real world as separate from the world of television journalism. As in: "Well, I guess out there in the real world...." Say what? As if they forget, for a second, that the sets aren't real and the stories are. So it's probably not surprising that, in the latest CNN Opinion Research poll, 70% of the respondents answered "yes" to the question "Are the media out of touch with average Americans?"
Two autumns ago, Chevron, working with the Economist Group, launched Energyville as part of its "Will You Join Us" campaign. Not surprisingly, the campaign, the site, and the game drew a lot of criticism and vitriol for alleged greenwashing and hypocrisy. By posing a question the way it did, Chevron also invited negative answers (“No, I will not join you” on the blog) and word play that twisted the URL (Will you join us in protesting Chevron?). Despite all this, Chevron has persisted.
We're in a post agency age, would someone please notify the sports leagues? While middlemen everywhere cry out in pain, umbrella sports organizations from high school to the pros skip blithely along with blinders on, slicing their member institutions' intellectual property into ever smaller segments while their lawyers kick and scream at technological advancements and rail at the consumers themselves - yes, that's right, the very fans who comprise what ESPN dubs Sports Nation, otherwise known as the blood that courses through the veins of the mighty American sports machine. Does this sound sustainable to you?
Some say Goldman Sachs has a brand problem. And the media pile-on includes the FT, New York Magazine, the New York Times and Rolling Stone with its oft repeated and colorful judgment of the company as a “giant vampire squid wrapped around the face of humanity.” But I say, Mr. Lloyd Blankfein, light up a cigar and stick to your arrogant guns. I don’t think you have a brand problem. I think you have a brand which is working very, very well. To the chagrin of many others.
It’s a hard time to tackle branding if you are a television channel. What with the mishmash of shows, the plethora of “talent,” the multitude of distribution platforms, the unrelenting pressure on retaining audience and the changing media landscape, distinguishing the distributor is a difficult and possibly thankless chore. So many egos and properties, so many fragmented audiences, so little room for a clear, identifiable position. So little opportunity for a relationship with the public.
Dog tired the other night after what seemed like endless work-related communication clarifications, I signed off with this tweet: “Done translating for the day…surfing all these lexicons is exhausting. Desperate for the Esperanto of changing times.” Within seconds I got a message: Esperanto is now following you. I had to laugh. So here’s the translation Esperanto: I am NOT interested in Esperanto (we’ll talk about the lack of context on Twitter later). What I AM interested in is the common language of change and innovation.
Noam Cohen wrote in the New York Times this weekend -- Twitter on the Barricades -- analyzing the impact of Twitter on the events of the last several days in Iran. There is no question that Twitter has been influential in transmitting and spreading what is happening on the ground there. But focusing solely on the Twitter-effect misses the larger and more consequential communication story. Any one communication tool in a web of such tools does not act alone in producing tremendous social network effects. What is especially noteworthy in the information transfer that is occurring around the dramatic events in Iran is how utterly dispersed yet interwoven and mutually reinforcing the various expression and transmission outlets are -- both analog and digital.
It’s not easy to buck entrenched conventional wisdom. Ask Galileo. When he advanced heliocentrism publicly, all hell broke loose. None of which had anything to do with the fact that the central notion was true. The earth really did revolve around the sun.
At a brand seminar last week, TIME’s Managing Editor Richard Stengel was straightforward: he doesn’t consider TIME to be in the news or the information business like, say CNN. He says TIME is in the knowledge and wisdom business. He was explaining how his team tried to differentiate TIME (the #1 magazine brand on college campuses – go figure) from the deluge of information raining down on all of us. “What can we do?” he asked as he flipped through recent covers. “We can convert information into knowledge and wisdom. We can be a trusted guide through the chaos.”
Last week I spent a day walking around Washington. The weather was glorious and it was bustling. In the Newseum, an older woman examined photos with her friend from Scotland. At the White House, a family from Idaho asked me to take their picture. Near the water, the tables at Sequoia’s were full of international tourists. On the Mall, packs of school kids tried to buy lemon ice before they hit the lines at the National Air and Space Museum. As I carefully navigated the crowded steps of the Lincoln Memorial, I started thinking. The District of Columbia provides a beautifully rendered narrative of our nation’s history. But, for all those gathered here, what story does it tell of our future?
I can remember being just out of college, freshly installed in Providence, RI, dropping by Brown University to investigate their MFA program. I had graduated fully decorated, done graduate scholarship work abroad and had no reason to believe my academic record made me anything less than a desirable candidate. I was also living with my husband-to-be, sharing the day to day responsibility of his two-year-old. I was stunned when the woman behind the desk, with no knowledge of me beyond my physical presence - not even a transcript, mind you – announced officiously, as she eyed the baby girl grasping my hand, that there would be no way for me to pursue graduate work part time. I walked away from “formal” education that day because it didn’t fit my life.
If I had more than a second to think about it, I’d be thinking about the pace of change and reactions to change. As it is, I’m busy keeping up with the changes. From email to tweets. From broadband to cloud. From the risks of recession to the risks of swine flu. I’m thinking that if I can just get around the corner there will be time to catch up. But what if there isn’t?
Peggy Noonan recently wrote an opinion piece in the WSJ detailing what she interpreted as the depression we are feeling as we sense “something slipping away, a world receding, not only an economic one but a world of old structures, old ways and assumptions.” I agree with her overarching sentiment – and know a lot of people who are anxious and depressed in the current environment, and for good reason. But holding a glass to the cultural wall and listening closely - pardon me Peggy, but the loudest voice I hear is petulance.
Pity poor CNBC. Oh, the horror. To be taken on by a comedian - a comedian! - and lose. To have the comedian come off as more serious, more substantive, more tuned in to the zeitgeist, more honest. To have a funnyman call you out for not doing your job. And then to have that showdown not just air and be forgotten, but pick up speed virally and, for gosh sakes, make the front page of the Financial Times, among others, despite all the media weight you use (Stewart’s term: “all those peacocks”) to try to downplay it.
I spent last night in front of my laptop on Twitterbowl and in front of NBC. As NBC rolled out a fairly conventional game presentation (tell me again why are there fireworks digitally exploding behind the announcers?) tweets were coming in fast and furious from all over the world.
There’s a lot being written about the merchandising of this inaugural moment. For a sampling of what’s available, check out Amazon. Or any newsstand around the world.
Oh that’s a trick question – you MUST have seen it because I watched it on your air.
There are an enormous number of American “knowledge” workers, companies and MBA programs whose work and whose professional standing is based solely on the agreed-upon script. They have long since stopped thinking, responding, understanding, questioning and interpreting. They can’t improvise to save their lives. It's a problem that might impact our country's competitiveness more than anything else.
I subscribed to satellite radio for the programming. Little did I know that with my paid subscription they would throw in a Walmart-worthy makeover.
The twenty-something girls called from Boston at the end of the game to log in with their commercial picks. They put the cell on speaker and yelled in together: “Universally lame.”
Who sends their sick kid to Dr. Phil?? And then is shocked, shocked (!) to discover he’s known more for ratings than for cures? The whole broken Spears family has lost touch with reality. I have a lot more to say about this, but if I added more than a sentence to this voyeuristic mess, I’d have to boycott myself. But speaking of the use and misuse of the press, how about Parade magazine?
With a halfhearted apology to the post VMA Britney-bashers out there….
We have to risk being "fools" both as marketers and young lovers because that is what offers all the risk and all the reward of being real and in a relationship.
So I’m walking through the security line at LaGuardia when a guard holds up my quart-sized baggie and yells, “Whose is this?” Uh-oh, this spells TROUBLE.
Here’s the bottom line problem with cheating in business school. It doesn’t help you in business.
What’s wrong with the current preoccupation with all things green? I have friends who say the environmental initiatives sprouting like weeds are the consumer and the market taking control – AT LAST! - of issues the White House would rather ignore. A global, cultural surge towards sustainability. Something to applaud and encourage! Maybe. But I don’t believe everything green is worth celebrating this spring.
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