For a new CEO, first impressions matter. Early in his tenure as president and chief executive of the Volkswagen Group of America, Stefan Jacoby got an angry letter from a VW dealer in California, declining his invitation to attend Jacoby's first all-hands dealer meeting. Jacoby was about to become the most recent in a long line of Germans bearing promises. " 'I don't want to come to Orlando and hear all these lies,' " he recalls, quoting the note. "I was impressed with the honesty, and to a certain extent, I could really understand it."
Tag: Stefan Jacoby
Volkswagen rolled out its 2011 Jetta sedan in New York City's famous Times Square yesterday with a miniconcert and a young, hot rock star. Stefan Jacoby, CEO of Volkswagen Group of America Inc., presented the new Jetta in an outdoor area outfitted with fake grass, real sand and a massive, cloth clamshell stage. VW called the setting its urban oasis.