Unbound Edition | Tag: Rockstar

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Tag: Rockstar

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What’s a Little Castration with Pliers Among Friends?

J. Kevin Ament

Friday, June 22, 2007

Video Game maker Rockstar’s newest gorefest, Manhunt 2, got the axe this week by the British Board of Film Classification. The ban prohibits the game’s sale in the U.K. America’s Entertainment Software Rating Board followed suit, classifying the game Adults Only - a rating big boxes like Best Buy, Walmart, and Target refuse to stock. While Rockstar is no stranger to controversy (the Grand Theft Auto oeuvre is a perennial cause célèbre for parent and religious groups), they certainly weren’t expecting this level of backlash, and they’re racing to save what was sure to be a blockbuster. Is the content of this game really so much worse than past offerings?

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Denny's Tries Night-Owl Vibe

Jul 1, 2009

Denny's Corp. is trying to restake its claim as a nocturnal hot spot for young adults. The restaurant chain -- which conjures images of seniors and families digging into morning pancake platters -- has been trying to set a different scene for night owls. Between the hours of 10 p.m. and 5 a.m. it pipes in rock and country music and it is scheduling after-concert parties for up-and-coming bands. It has added late-night menu items fashioned by well-known musicians including Rascal Flatts and Good Charlotte. On Tuesday, singer Jewel is slated to concoct a new Denny's menu item at a New York test kitchen.

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A-Rod and Kobe and Phelps, Oh My!

Feb 20, 2009

It was a risk when Activision cast four of the world’s most recognized athletes to dance in their underwear for a video game that that wasn’t sports-related. Imagine it: The greatest Olympian of all time (at least by medal count), the best basketball and baseball player today, and the person that has almost single-handedly popularized skateboarding and extreme sports—all in the same ad. Wow.

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PepsiCo Signs Rockstar to Distribution Deal

Feb 19, 2009

Rockstar has landed a distribution deal with PepsiCo. The No. 3 energy drink was formerly a partner with Coca-Cola, however that deal dissolved once the cola giant came to terms with Monster Energy on October.

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