Last weekend, I took my two preschoolers to Six Flags. We walked through Bugs Bunny National Park, past Tweety's Twee House and Yosemite Sam's Tugboat Tailspin, my five-year-old nervously eyeing the 6-foot tall anthropomorphized rooster waving menacingly at her. "Mommy, what is that?" "Oh, that's Foghorn Leghorn," I explained. Then her wee brow furrowed. "Who?" The child had no clue. Neither did the heat-stroked fourteen-year-old inside, I bet. It was then I realized Six Flags has become less theme park than museum, teeming with cartoon icons put to pasture when cross-dressing, gun-toting, homicidal role models fell out of favor. Bugs, Elmer and Wile E. have joined Minnie, Donald and Pluto at the edge of obsolescence. Can WB bring them back from the brink?
Pepsi is so happy with its "Refresh Project" social media marketing campaign that it has renewed funding for 2011 and will expand it to the rest of the world. This year it will give away $20 million to the good works projects that win the most supportive votes from consumers, representing "true democratization of the philanthropic process," according to a company spokesman. I say it's really dumb, and not just slightly dishonest.
Pepsi has begun promotions for an expanded, "evolved" 2010 iteration of the "Refresh Everything" initiative first implemented last year, now rechristened the "Pepsi Refresh Project." This year, Pepsi has earmarked more than $20 million to fund ideas for new community projects submitted by members of the public. The projects to be funded will also be chosen by the public, via online voting. Over the course of 2010, Pepsi Refresh will fund thousands of "innovative, optimistic" ideas for community improvement projects spanning six categories (health, arts and culture, food and shelter, the planet, and neighborhoods and education).