The post-agency age is upon us. With remarkable speed and effectiveness, technologies and consumer preferences have coalesced, forcing a broad and deep cultural demand for direct, honest relationships. The go-between agent is less relevant than ever before, and the global financial crisis is likely the final blow to the inefficient and long-suffering agency structure. Winning in the post-agency age will require these new priorities.
Tag: Patrick Davis Partners
Patrick Davis Partners, the brand capital consultancy, today announced an expanded portfolio of services and a name change to Davis Brand Capital.
After ten years, Companion was embarking on an ambitious plan to expand its bakery/cafe business. In conjunction with the expansion, Saint Louis-based designlab and Atlanta-based Patrick Davis Partners developed a unique identity. The wordmark and logo—birds holding various conversations about life, bread and friendship—provided the foundation for an extensive brand strategy. Because a majority of the design would be produced in-house, a Brand Expression Guide was developed to assist designers and vendors with creating a cohesive presence.
Patrick Davis Partners, the global brand consultancy, today announced that the firm has relocated its headquarters from St. Louis to Atlanta, where the company has operated an office since 2002.
The post-agency era is upon us. With staggering speed and efficiency, consumer preferences and digital technologies have coalesced to create a broad and deep cultural demand for direct relationships. In this disintermediated market, do we need go-betweens at all?