Imagine crowd-sourcing the entire world before launching a product and not spending one penny for a marketing campaign. You could gain insight from reporters, analysts and consumers about the types of services that would and wouldn't work. The online audience segment you address could become your buyers. You might even determine a fair market price for the product, or gain insight into the continent where the product should launch first. And if the product happened to be a mobile phone, you could even determine the best carrier to bundle services. Even if the phone doesn't exist now, Google has proven that the market is ripe for the company to jump on in. And to think it all started with a blog post and a few Twitter tweets from Google employees.
Tag: Nexus one
Google has launched a series of videos on its official Nexus One YouTube channel, documenting various details on how one of the world’s best Android phones was created.
Google isn't marching into consumer electronics; it's tentatively dipping its toes. For Google, the Nexus One is more than just a phone. When word of the Nexus One smartphone broke, the consensus was that Google was about to challenge Apple for the high end of the mobile phone market. One month after its launch, it's clear that an awful lot will have to change before Google can truly be considered a viable competitor.
In the wake of Google’s launch of its new Nexus One phone last week, customers are starting to complain about Google’s lack of customer service. At CES on Friday, Walt Mossberg asked Google VP of engineering Andy Rubin specifically about complaints from people seeking support for the Nexus One. According to All Things D, “Rubin concedes that there is no phone support and that there is sometimes a 3-day delay in response time. ‘We have to get better at customer service,’ he says.”
Those slightly amusing Mac vs. PC Apple ads are getting a bit tired now, but when the PR guys dream up the successors, they might need a rethink on the strategy. Because the new "Mac vs. PC" battle might be "Apple vs. Google." The idea has popped up courtesy of The New York Times's David Pogue, who's also been speaking to the editors of tech blogs Gizmodo and Engadget. In a blog post late yesterday, Pogue believes he has revealed a "whole new untapped population online: The Android Army."
Google stepped up its attack on the smartphone market on Tuesday, introducing a new touch-screen handset called Nexus One that is widely seen as a rival to Apple’s iPhone. Google also said that it would sell the Nexus One, which it called a superphone, exclusively through a new online store. Google, which earns the vast majority of its revenue from advertising, said it was dipping its toes in the direct retailing business not to reap profits from the sale of phones but to broaden the availability of handsets running its Android software.
The coverage of Google's Nexus One "superphone" - officially unveiled today - was swift and almost universally positive. The HTC-designed device looks beautiful, its functionality sounds fantastic, and by all accounts it looks like a viable competitor to Apple and Research in Motion in the smartphone market. In this case, however, there's more to the story. Google's distribution approach has the potential to dramatically accelerate a broad disruption in the mobile phone market where the balance of power shifts from carriers and retailers to device, software, and applications providers.
Google’s expected unveiling on Tuesday of a rival to the iPhone is part of its careful plan to try to do what few other technology companies have done before: retain its leadership as computing shifts from one generation to the next. The rapid emergence of the smartphone as a versatile computing device may be as much a challenge as an opportunity for Google, which built its multibillion-dollar empire largely on the sale of small text ads linked to search queries typed on PCs.