Davis Thinking“Whudafxup” with the Double Standard?
Monday, June 11, 2007
The truth is I have to give the “Truth” campaign credit for attempting to speak the language of the IM generation. But “Whudafxup” with the double standard?
Tag: Mountain Dew
At Issue } essential reading
Why Mtn Dew Let Skater Dudes Take Control Of Its Marketing
Feb 22, 2010
In mid-2009, Mtn Dew's marketing team decided to test the limits of earned media by moving a marketing budget that represents more than $100 million in sales almost entirely online. It was the second iteration of its "Dewmocracy" campaign, but this time the beverage maker decided to double-down. In the course of more than a year, it would tap its own consumers to build line extensions from the flavor up and delve deeper into online channels to spread the word.
Comment >>>
Social Media Marketing: How Pepsi Got It Right
Jan 29, 2010
Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big. The company’s Mountain Dew division is several stages into its DEWmocracy campaign — a plan to launch a new Mountain Dew flavor with the public’s involvement at all levels of the process, and PepsiCo also just launched the Pepsi Refresh Project on January 13th. Rather than spending money on Super Bowl television ads this year, the company is spending $20 million on a social media campaign.
Coke: Buy 1 Rival, Get Our Brand Free
Mar 8, 2009
In an audacious and quite possibly unprecedented move likely to resonate with recession-weary consumers, Coca-Cola will give away a free sample of its Vault brand to anyone who buys PepsiCo's Mtn Dew.
Dew Voltage Takes Digital Approach
Jan 22, 2009
Mountain Dew is hoping its new berry-flavored drink will be "everywhere" on the Web. This week, the PepsiCo-owned brand debuted its "Voltage everywhere" online push directing Dew fans to Dewmocracyvoltage.com. Here, consumers are rewarded with points for virally spreading the word about the product and interacting with the brand. Points can be redeemed for logoed swag, snowboards, an Xbox 360 and other prizes.
