Malcolm is Wrong

I've never written those three words before, but he's never disagreed with Chris Anderson before, so there you go. Free is the name of Chris's new book, and it's going to be wildly misunderstood and widely argued about. The first argument that makes no sense is, "should we want free to be the future?" Who cares if we want it? It is. The second argument that makes no sense is, "how will this new business model support the world as we know it today?" Who cares if it does? It is. It's happening. The world will change around it, because the world has no choice. I'm sorry if that's inconvenient, but it's true. As I see 'free', there are two forces at work: