The Recession: My Facebook, My Therapist
Dec 17, 2008
In a time of growing unemployment, tumbling stocks and rising foreclosures, people are finding comfort on social networking sites.
Tag: LinkedIn
Davis Thinking
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At Issue } essential reading
The Social Commerce Attribution Problem: IBM Says Twitter Referred 0% Of Black Friday Traffic
Nov 27, 2012
Twitter and Facebook usually aren’t the last click before an ecommerce buy, but that doesn’t mean they didn’t inspire or influence the purchase. Yet IBM’s Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent.
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Morgan Stanley Expands Social Marketing on Twitter and LinkedIn
Jun 25, 2012
As Wall Street embraces the inevitable tide of social media, fiduciary responsibility is taking on new parameters. In a different kind of security risk as Morgan Stanley Smith Barney is stepping up its social media reach, granting its 17,000 financial advisers partial access to Twitter and LinkedIn over the next several months. The move expands a year-long experiment with 600 employees to test whether social media would be a helpful tool for its employees.
How Social Media Can Help You Snag Top Talent For Your Company
Feb 13, 2012
It’s no mystery that the area with the most important long-term implications for an organization is recruiting and staffing employees. One of the biggest and oldest problems for companies revolves around acquiring a talented and creative team — and digital gives the old, traditional methods a new spin.
Stick It To Pinterest: Move Fast To Cash In On Your Own Pins
Feb 9, 2012
Darling social media site Pinterest is taking heat after being revealed to have made a practice of embedding tracking code into links users post on their “boards” to generate revenue.
The New Information Age
Apr 12, 2011
LinkedIn Founder Reid Hoffman said, recently, “that if Web 1.0 involved go search, get data and some limited interactivity, and if Web 2.0 involves real identities and real relationships, then Web 3.0 will be real identities generating massive amounts of data.” Reid is a visionary and certainly had this right. But the information that Reid described is just the tip of the iceberg. We are already gathering a thousand times more data than that. The growth is exponential, and the innovation opportunities are even bigger than Silicon Valley can imagine they are.
LinkedIn Takes Its Shot at Facebook, Going Live With Shares and Sign-ins
Apr 7, 2011
LinkedIn's just launched its new platform to everyone online interested in hooking up to the business networking site's APIs. Useful stuff, for some, but what it's really about is trying to usurp Facebook in the enterprise social networking space.
LinkedIn Socializes News for its Members
Mar 15, 2011
The jury is out on who will define and dominate social news. Twitter and Facebook are most often cited but with its latest launch, LinkedIn could be a contender. Its just-launched news aggregation section, LinkedIn Today, features headlines flagged by other users in your LinkedIn network, along with the ability to follow headlines by media brands including The Wall Street Journal, CNN Money, NPR, Bloomberg, Harvard Business Review – and news by industry.
LinkedIn Courts Brands
Nov 3, 2010
LinkedIn’s latest feature, Company Pages, encourages the social network's 80 million-plus members to become brand ambassadors, posting product reviews and services on their profiles. It seems like such an obvious utility for LinkedIn members, it's surprising the site hasn't launched the feature before now.
Google, Facebook, Twitter, YouTube & Now Foursquare?
Jul 1, 2010
Not long ago, I was presenting along with some folks to the senior executive team at a large division of a massive insurance company. I had the great pleasure of listening to Eileen Naughton of YouTube, when she referred to Google as the operating system for search, Facebook as the operating system for social, Twitter as the operating system for real time and YouTube as the operating system for video. I found her characterization of the services fascinating and useful.
The 10 Greatest Marketers of all Times
Jun 11, 2010
When we think about marketing, who do we vote in? I could have taken the question to Twitter -- it's filled with marketers! To make things more interesting I asked it on LinkedIn instead, inviting many of my peers in marketing to give their take. This time I invited 50 of them from my network, and two responded in addition to many from groups.
The Future Of Email Marketing
May 3, 2010
This question was asked recently at LinkedIn: “Is email marketing dead?” How many times have I heard that before or, even worse, the pronouncement of its demise? The first time I recall hearing the statement was at Blog Business Summit in 2005 when Chris Pirillo made it during a session. (He later recanted the statement, to some extent at least.) Certainly, there have been numerous challengers to email marketing’s throne, not the least of which is social media. However, email is still a vibrant, growing medium that has a future for a number of reasons.
LinkedIn Gives Users The Ability To Follow Companies
Apr 30, 2010
The new feature, which rolled out overnight, clearly takes cues from Facebook and Twitter — you can think of Follow Company as LinkedIn’s version of the Facebook Fan Page. However, instead of receiving status updates from the companies you follow, you will instead get information such as recent hires and promotions, new job opportunities and company profile updates.
5 Tips For Using LinkedIn To Find Star Employees
Apr 5, 2010
Successful business people are always looking for their next rock star employee. The question is where do you find them? The good news is that the latest LinkedIn stats – 60 million professional profiles spanning 200 countries – would indicate this is a good place to look. Many of us already have a LinkedIn account, and if you don’t, LinkedIn is free and easy to maneuver. The trick is incorporating some strategies (habits, if you will) into using LinkedIn.
Should You Outsource Social Media?
Mar 30, 2010
Things have changed a great deal in the last 18 months. Companies are getting serious about social media. And we've seen enough cases recently about mishandled situations in social media to bethinking about what makes sense as a team mix. In a quick email exchange about his post good agencies don't hire social media strategists, Sean Howard and I were musing that outsourcing digital is as much a risk as is hoping that a social media expert will save the day. Is there a role for agencies in the digital space?
Google vs. Yahoo: Who Has the Right Social Strategy?
Mar 9, 2010
Facebook; Twitter; LinkedIn; YouTube; Wordpress: these companies, built from the ground-up, are mainstays in social media. None of them were created by a large tech company, and all but one remains independent. It’s an interesting phenomenon, when you think about it. Large tech companies have had limited to no success creating their own social media home runs. In an era where communication is increasingly taking place on these channels, the inability of these digital giants to build social networks is rather striking.
Social Media Giants Survey Their Growing Kingdom
Jan 28, 2010
The great and good from the world of social media met Wednesday at Davos and agreed their medium still hasn't reached its full potential, with one speaker joking that the really cool stuff wouldn't happen "until we're dead." This is a frightening prospect when one considers how much our digital and real lives have blurred already. Seven of the 15 most trafficked Web sites in the world are social sites, according to George Colony of Forrester Research, a technology specialist.
Baby Boomers And Seniors Are Flocking To Facebook
Jan 28, 2010
A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009. In its Boomers and Social Media report, eMarketer takes a look at social media adoption among different generations. Results showed that while the percentage of Millennials maintaining a social networking site profile was fairly consistent from 2007 through 2009, the same cannot be said of Baby Boomers’ social media usage.
LinkedIn Wants Users to Connect More
Dec 30, 2009
If LinkedIn Corp. wants to avoid being swamped by social-networking giant Facebook Inc., it will have to convince users like Jackie Nejaime to log in more often they do now.
Twitter Starts Testing Features for Businesses
Dec 15, 2009
We know that Twitter believes that businesses are central to helping grow and monetize the microblogging service; recent integrations with Citysearch and LinkedIn have foretold its interest in the space. Today though, Twitter has begun to take its biggest steps in providing new features to businesses and monetizing those features.
LinkedIn Aims To Show Up In More Places Online
Nov 23, 2009
On Monday, LinkedIn will make its technology available to software developers who want to use it in their own sites and applications. By incorporating information about someone’s professional profile and connections, LinkedIn can make those sites more useful, said Adam Nash, LinkedIn’s vice president of search and platform products. Jeff Weiner, LinkedIn’s chief executive, has said he wants the site to be the hub of all conversations about business on the Web. LinkedIn’s recent partnership with Twitter was one step in that direction, and this is another. As more businesses use Web-based applications for professional communication, LinkedIn wants to be there, Mr. Nash said.
The Social Media (R)evolution: Your Time is Now
Nov 20, 2009
The Future of the Social Web is here today and we’re learning that engagement is not a matter of if or when, but to what extent, how and what value can we deliver and derive from it. The Social Web is much more than a window into information and interaction, it is a completely transformative medium that is changing how we forge relationships, interact with one another, and distribute and discover information. In many ways, the online social revolution is reminiscent of the Industrial Revolution. Access to free and expansive media platforms and distribution channels has democratized influence and shifted the power of authority from those who previously controlled the media to those who disseminate it.
Long-tail User Experience: How to Cultivate (or Dissolve) a Community
Nov 11, 2009
Websites are social creatures. Or rather, their users are. In turn, the websites you visit are tempered by the users that interact with them. Your experience with a website, say facebook.com, is directly linked to the people with which you interact on that website. But this introduces an interesting challenge for a user experience designer: do you design for the intial experience or the resulting experience?
The Great Social Divide: Twitter, Facebook Traffic Surges, Myspace Fades
Oct 14, 2009
Honestly, categorizing human behavior and activities in social networks by financial status appears incomplete and almost insular. If we are learning anything in the study of and participation in social networks, it’s that individuals are forming networks that traverse across multiple social networks – and, they will continue to do so, forming one larger, expansive human network in the process. We’re bound by context and interests and it’s why psychographic data overcomes demographics when assessing how to best reach, engage, and galvanize the people who define our communities online.
Social Media Works for Small Business. I Have Proof.
Oct 13, 2009
A new survey conducted by Citibank shares some disheartening news: "Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses." The survey states that "three-quarters of small businesses say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business." (The survey was done with 500 U. S. businesses with under 100 employees each.) I admit to being dismayed by the small number, but not necessarily surprised.
Friending and Reputation
Aug 12, 2009
You walk into a room full of people. Your first action, if you’re like most of us, is to scan the faces for someone you know. Barring that, you’ll walk towards whoever seems friendliest, or you’ll find a quiet space and observe. Imagine now that someone you know enters the room. Your eyes light up, and you probably smile involuntarily. Now here’s the thing: if this person knows most of these people in the room, he or she suddenly has an equation to work out FAST: should he or she introduce you, and if so, how will he or she do so? What’s the appropriate level of social capital that will become exchanged in the process? Does he or she endorse you, or just know you? This is difficult in the face-to-face world, but it’s even harder online.
Should the Wall Street Journal Have Bought LinkedIn?
Aug 2, 2009
The Wall Street Journal has launched what it’s called a LinkedIn Killer. How’s that for self-serving promotion? But responses to the professional network from News Corp’s flagship publication have been lukewarm. It’s difficult enough for printed media companies to transfer their customer base and revenue generation from tangible to virtual, in the form of websites. Is a LinkedIn competitor the best way for WSJ to go?
The Cost Side of Freemium
May 31, 2009
When people talk about freemium businesses and business models, most of the time they're talking about it from a revenue or product perspective. Revenue, because the essence of the model is to give away something for free. And product, because this is the key to freemium success. Only a compelling, unique and engaging experience will keep people coming back regardless of whether they pay you or not.
Finding New Employees, via Social Networks
May 31, 2009
Alan Kennedy, 54, had never used social networking sites until he was laid off from his job as an engineer last November. Then he did what many job seekers are now advised to do: he set up profiles on Facebook and LinkedIn.
Putting a Price on Social Connections
May 27, 2009
Messaging with the boss much? Maybe you ought to be. Workers who have strong communication ties with their managers tend to bring in more money than those who steer clear of the boss, according to a new analysis of social networks in the workplace by IBM (IBM) and Massachusetts Institute of Technology.
Are You Building an Everyday App?
May 7, 2009
The fact is that LinkedIn, in its current incarnation, is not an everyday app. An everyday app is one that is used every day (or most days) by its users. This means that each and every day they do something with the app. Maybe they’re communicating with coworkers, or creating wireframes. Everyday apps in theory are as plentiful as bees in a blossoming apple tree. In practice, however, everyday apps are exceedingly rare.
Social Networking Generates Leads, Closes Sales for Marketers
Apr 22, 2009
According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less.
The Value of Passionate Communities
Mar 27, 2009
Treat your community like it’s gold and it will return the favor.
Humanizing Social Networks: Revealing the People Powering Social Media
Mar 11, 2009
Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention. It is the zeitgeist of socialized media and it’s manifesting into an obsession for branding, advertising, “viral,” marketing, and communications experts and professionals worldwide.
LinkedIn Skyrockets as Job Losses Mount
Mar 2, 2009
There are two places most of today's laid-off executives are heading: to job-search sites to see what other opportunities are out there and to networking sites in hopes they can reconnect with -- and milk leads from -- former colleagues and business contacts. One site, LinkedIn, offers both of those things in one place.
