Jul 12, 2010
Executives at the company formerly known as Lucky Goldstar were more familiar with the old ways of doing things, despite the manufacturer's transition to the more premium LG -- as in "Life's Good" -- branding in the U.S. in 2004. Those outside the marketing department frequently asked him how much new marketing ideas would cost. Instead of appeasing them with a price tag, Mr. Lee, VP-global brand marketing, LG Electronics home entertainment, offered insight. He told them to think about the strategy behind the marketing before worrying about cost.
John Winsor
Apr 13, 2010
The business of marketing is in the midst of a massive cultural shift. While buzzwords like co-creation, mass-collaboration and crowdsourcing are all the rage, there’s actually a much bigger and deeper change going on with the way work gets done.
Three disruptive forces: the expectation of transparency, the further digitization of the workforce and the rise of the curator class, all coupled with the current macro-economic conditions, have changed the world of marketing forever. Like it or not, from professional creatives to consumers, people want to be involved with your brand.
Don Clark
Jan 8, 2010
A longtime quest to bring the Internet to the living room has entered a new phase, borrowing a page from Apple Inc. and its iPhone.
Companies are now racing to build marketplaces for TV programs that act much like iPhone apps, able to interact with social-networking services, play games, call up movies and other Web content—all using a remote control, rather than a computer equipped with browsers.
The TV applications are designed to exploit new consumer electronics devices with Internet connections that are beginning to appear in homes in significant numbers.
Nov 5, 2009
Touchscreen smartphones are the thing in the U.S. this year, with sales growing so rapidly it would give the Ares I-X a run for its money. And next year the pace of the change is going to be even faster. Welcome to the touchscreen era. Comscore's data looks at the three months ending August of this year versus the same period last year, and the numbers pretty much speak for themselves: Among U.S. smartphone subscribers aged 13 and over, some 33.8 million owned regular push-button smartphones, against 23.8 million owning touchscreen ones. While that data looks stacked in favor of regular push-button phones, check out the growth rate. Smartphone ownership grew a whopping 63% over last year, proving this is the smartphone age all right--dumbphone sales simply can't compete with that growth. And touchscreen smartphone sales exploded 159% at the same time, which is incredible.
Sep 4, 2009
Magazine publishers once ran ads. Then, they created ads for their advertisers. Now, they are making different custom ads to run in each of their publications, and sometimes even allowing the advertisers to use the ads elsewhere. “It’s a lot of work,” said Jeff Hamill, senior vice president of Hearst Magazines. But with advertising pages down 28 percent in the first half of this year versus the period last year, according to Publishers Information Bureau, publishers are happy to do it.
Jul 29, 2009
Spend and you will get buzz. That seems to be one takeaway from YouGov's BrandIndex, which compiled daily feedback from thousands of consumers for the first half of the year in order to find out which brands consumers are buzzing about and which brands they're not.
Jan 15, 2009
Three-dimensional TV is coming to a living room near you. But will the
technology spur a consumer spending spree like digital and
high-definition TV did before it? Or will 3D end up being the next big
flop?
Dec 17, 2008
This fall, ABI Research did an online study
among 1,001 tech-savvy consumers to gauge their perceptions of tech
brands.
Davis Thinking
